Games (r)evolution - Lessons from gaming platform past
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Games (r)evolution Lessons from gaming platforms past
Sebastien de Halleux Playfish Co-Founder / VP BD EAi
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Playfish creates social games
part of the family
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Solitary Social
Physical Digital
Products Services
$$ upfront $$ ongoing
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Before talking about the future Let’s rewind.
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1995 2000 2005
US Games Revenue (NPD) $ (Bn)
Games have grown through new platforms and hit titles
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Another way to tell the story access barriers
audience 50m 100m 1Bn 500m 10m
PS3
Xbox 360
Wii
iPhone / mobile Free-to-play / online / social
Lower cost
More real
More social
More immediate
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“Moore’s law” of games industry
access barriers
0 time
audience
0 time
Video…
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As platforms evolve, games surface
snake java
apps
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As games evolve, brands surface
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a short story
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Top paid app in July 2008
iBeer by Hottrix Ent.
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Top paid app of 2008
Koi Pond by The Blimp Pilots
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Top grossing app of 2009 ?
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top 10 apps: 8 games, 7 brands
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Friend-centric platforms
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Internet : 16m to 1.8 Bn in 15 years
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Online video: 0 to 150m (US) in 3y
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Social Games: 0 to 200m in 2 years
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Driven by social interaction
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Reaching friends, not gamers
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More fun with friends
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Social design online
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Reaching users everywhere
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Accelerating generations 17 yrs, 21 gens
1993 2010
1.5 yrs, 100+ gens
2008 2010
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strong franchises
large audience
real friends
fast iterations
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Where next?
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Thousands of small developers
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Consolidate into a handful of leaders
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Rise of the billion $ franchise
15 million boxes
@ $60 per box
GTA
12 million
subs @
$12 per
month
WoW
100 million MAUs
@ ¢80
ARPU
200 million MAUs
@ ¢40
ARPU
Game X OR Game Y
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1.8 billion web users
Audience (r)evolution
400m Facebook
MAUs
400m MAUs
200m monthly players
100m MAUs game
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Social: joining the magic circle? Avatar Modern Warfare
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The demand curve again…
audience 50m 100m 1Bn 500m 10m
PS3
Xbox360
Wii
iPhone / mobile Free-to-play / online / social
access barriers
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0 audience 50m 100m 1Bn 500m 10m
Likely industry trends
1. Brands on social networks
3. No more ‘social games’
2. ‘Social games’ consolidation
4. Innovation & growth
access barriers
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Thank you! Sebastien de Halleux
Playfish Co-Founder / VP BD EAi