GAME ON: Engaging Consumers with Online Play - MRY
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Transcript of GAME ON: Engaging Consumers with Online Play - MRY
Brand-e.biz: Game on Advertising
@NADSBADS @INNOVATIONSOC
@MRY_UK
What’s happening?
In an industry obsessed with innovation why are
games still niche?
IAB chart
In 2012 81% of people play games regularly. BUT in game advertising was only 0.5% of total ad spend.
81% of people game
regularly yet only
0.5% of ad spend is in
games
67%tablet
39%mobile
Source: Flurry 2013
Source: http://www.pixwoo.com/en.html
35 years old + 1 child
Owns 18 games +
plays with 5 friends
More women aged
18+ than boys >
17
The land of
opportunity
How we do it
How we do it1. Advertising
Display
WATCH VIDEO GET REWARDINVITE
Engagement
DIGA
How we do it2. Partnership(FIGA)
“Our content isn’t about interrupting, we take brands and make them belong in our user’s
lives.”
Store
Chatparties
Clubpages
Case Study…
Its all aboutflow
What next?
Its time for games to be bigger $
Making Brands Remarkable