Engaging private consumers towards sustainable energy (EE6) · 2015-12-11 · Engaging private...

Engaging private consumers towards sustainable energy (EE6)

Horizon 2020 Energy Efficiency Information Day 8 December 2015, Brussels

This communication does not constitute any formal commitment on behalf of the EASME or the European Commission. The work programme presented may be subject to changes.

Maria Laguna and Silvia Vivarelli Project Advisor, EASME Unit B.1 Energy

[email protected] [email protected]

mailto:[email protected]


Agenda

11:15-11:20 Welcome and introduction Adrian Peres, EASME

11:20-11:35 EE6 – Policy Background Niels Ladefoged, DG ENER

11:35-11:50 EE6 – Topic briefing Maria Laguna & Silvia Vivarelli, EASME

11:50-12:05 Lessons learnt from Giorgia Caroli, ongoing project Test- Achats

12:05-12:30 Q&A

Delivering a new deal for energy consumers

Brussels, 8 December 2015 Niels LADEFOGED C3 Energy Efficiency, DG ENERGY

Source: Directorate-General for Energy

The Energy Union

Energy Union Strategy

I want to reform and reorganise Europe’s energy policy in a new European Energy Union. Jean Claude Juncker

«

«


Five mutually supportive and interlinked dimensions

Agreed headline targets - 2014 EU Council 2030 Framework for Climate and Energy

2020

2030

New governance system + indicators

-20 % Greenhouse

Gas Emissions

20% Renewable

Energy

20 % Energy

Efficiency

- 40 % Greenhouse Gas

Emissions

27 % Renewable

Energy

27%* Energy

Efficiency

10 % Interconnection

15 % Interconnection

* To be reviewed by 2020, having in mind an EU level of 30%


• Market Design Communication: A consultative communication in view of a revision of electricity legislation in 2016

• New Deal for energy consumers: A communication on retail market accompanied by a Staff working Document on renewable energy self-consumption

• Legal proposal for the review of the Energy Labelling Directive and the report on this issue

• Legal proposal for the review of the Emissions Trading Directive

Summer Package (adopted on 15 July 2015):

• SET Plan proposes 10 focused research and innovation actions to accelerate the energy system's transformation

Integrated Strategic Energy Technology (SET) Plan (Adopted on 15 September 2015

Implementation July/september 2015

Source: Directorate-General for Energy Source: Directorate-General for Energy

8

New deal for Consumers – why?

Falling wholesale prices…

…but rising retail prices.


9

Ele

ctri

city

Po

stal

se

rvic

es

Mo

rtga

ges

Gas

Customer satisfaction below average

DG SANCO Consumer Scoreboard 2014

Energy

Energy poverty


11

New deal for consumers - Context

Energy Union "with citizens at its core, where citizens take ownership of the energy transition, benefit from new technologies to reduce their bills, [and] participate actively in the market"

Key obstacles at present:

• Lack of info on costs & consumption

• Limited transparency in offers

• Low incentives for consumer action → poor competition

• Increasing network charges, taxes and levies

• Impediments to self-generation/self-consumption

• Underdeveloped energy services and demand response

• Slow uptake of advanced technologies and energy efficiency


12

Empowerment (1)

I. Empowering consumers to act

Better information on opportunities to save money

– frequent access to reliable information on consumption, costs and type of energy source

– transparent, competitive and comparable offers

Wider choice of action

– simple, reliable switching

– demand response, self consumption (best practice)

– intermediaries, collective schemes/cooperatives

– regulated prices


13

Empowerment (2)

I. Empowering consumers to act

Updated consumer rights & protection

– Enforcement of current legislation – protection for all consumers

– targeted protection of vulnerable (social policy/EE, price deregulation) - monitoring of energy poverty


14

Smartness

II. Smart homes and grids

• Enablers of energy transition, shift toward home

• Fully interoperable smart home appliances and components

• Access to fit-for-purpose smart metering systems

• Innovation-friendly, cost reflective, cost efficient and transparent network operations


15

Data

III. Data management and protection

• Consumption and metering data 100% under consumer control

• Guaranteeing privacy and data protection

• Non-discriminatory, efficient handling of metering data to

promote innovation and competition

• Important: neutrality of data access managers

Energy


Implementation – next steps

• Revision of regulation on security of gas supply including the communication on LNG and storage strategy

• Review of the decision on information exchange for Intergovernmental Agreements (IGAs) on energy

• Strategy for heating and cooling as a contribution to the 2030 Framework

• Communication on the nuclear illustrative programme (PINC)

Winter Package (planned for January 2016)

• Review of the Energy Efficiency and Energy Performance of Buildings Directives, new Renewable Energy Directive, Market Design, and Streamlining of planning and reporting

Legislative initiatives planned for 2016

Energy

Thank you

#EnergyUnion @Energy4Europe

EE6-2016 Engaging private consumers towards sustainable energy Specific challenge:

Consumers should be more aware, active, energy sufficient, as well as being prosumers. Specifically:

• In view of rising energy prices, 50 million Europeans are affected by energy poverty;

• Awareness on collective consumer action is hampered by barriers;

• Insufficient use of ICT solutions;

• Insufficient understanding of energy bills;

• Need to increase understanding of consumer behaviour in relation to energy efficient products.

Type of Action: CSA (100%)

EE6-2016 Engaging private consumers towards sustainable energy Scope:

The proposed action should cover one or more of the following:

• Empower and facilitate actions for consumers to become prosumers, or to form collective consumer groups/consumer cooperatives;

• Support vulnerable consumers in tackling fuel poverty in their everyday life, without compromising comfort levels. This should also aim at achieving structural changes of national policies;

• Facilitate deployment of existing ICT-based solutions for energy efficiency with a focus on action.


The proposed action should cover one or more of the following:

• Facilitate consumer understanding of energy bills, leading to actions allowing for a reduction in energy consumption;

• Improve consumer understanding and route purchase decisions towards higher efficiency products;

• Distilling policy lessons from the market to review existing, and produce better, legislation.


The proposed action should:

• Develop tailored and innovative engagement actions;

• Focus on clearly defined target groups of private consumers;

• Demonstrate an understanding of different types of behaviour and consider different types of approaches to address them – using current theory;

• Address the risk of "rebound effects", where relevant;

• All relevant stakeholders should be involved;

• Preferably cover wide geographic area.

EE6-2016 Engaging private consumers towards sustainable energy Impact:

• Primary energy savings triggered by the project within its duration (in GWh/year per million Euro of EU funding);

• Number of people changing their behaviour and taking informed decisions;

• Number of consumers engaged by actions aiming at improving consumer understanding and routing purchase decisions towards higher efficiency products;

EE6-2016 Engaging private consumers towards sustainable energy Impact:

• Renewable energy production and investments in sustainable energy triggered by the project within its duration;

• Policies and strategies created/adapted to include fuel poverty (to be measured in number of citations / statements from governance bodies).

EE6-2016 Engaging private consumers towards sustainable energy Relevant IEE projects http://ec.europa.eu/energy/intelligent/projects Relevant H2020 projects http://cordis.europa.eu/search/simple_en

Vulnerable consumers: Households:

Achieve Energy Neighbourhoods

EC-linc SAVES (universities)

Energy Ambassadors EMPOWERING

Reach Efficiency 2.1

FIESTA Promise

EPEE ECCC

RES consumers: EnerCities

Clear EnergyBits

Rescoop 20-20-20 USmartConsumer

Co-Power EECC (offices)

Wise Power Product labelling: H2020: Euro-TopTen Max Smart-Up Promotion 3E TopTenACT Step By Step

http://ec.europa.eu/energy/intelligent/projects

http://cordis.europa.eu/search/simple_en

http://cordis.europa.eu/search/simple_en

EE6-2016 Engaging private consumers towards sustainable energy Projects under Grant Agreement preparation (H2020 call 2015):

• Design and deliver digital tools (e.g QR codes) to compliment the EU Energy Label and aims to positively influence buying choices

• Make REScoops in Europe go beyond their activities of producing and supplying RES energy and take up energy savings for their members as a new pillar in their organisation

• Reduce energy consumption of consumers at their workplace by developing innovative mentoring schemes for start-up entrepreneurs, and capacity building actions targeted at young SMEs

• Nudging households in Brussels, Berlin and Naples towards more EE behaviour by providing them with smart plugs and a smartphone app, as well as tailored advice.

EE6-2016 Engaging private consumers towards sustainable energy

Lessons learnt:

• Do not replicate previous action - build on them!

• Consider European added value of proposed action

• Market segmentation: divide bigger target group into subgroups of consumers and implement specific actions to target them

• Relevant stakeholders necessary for the successful implementation of the action should be involved (in particular consumer associations)

• Impact is crucial: to be supported by clear calculations, robust assumptions and baselines (taking into account relevant data) – clear link to the proposed activities!

Call for Consumer Experts

Project proposals applying for Horizon 2020 funding are evaluated by a group of independent experts in the field. Consumer specialists are invited to join the European Commission's database to help us select the best projects. To register: http://ec.europa.eu/research/participants/portal/desktop/en/experts/index.html

http://ec.europa.eu/research/participants/portal/desktop/en/experts/index.html

http://ec.europa.eu/research/participants/portal/desktop/en/experts/index.html

THANK YOU FOR YOUR ATTENTION

Maria Laguna and Silvia Vivarelli Project Advisors, EASME Unit B.1 Energy

[email protected] [email protected]

EASME on Twitter @H2020EE • @H2020SME • @EEN_EU • @EU_ECOINNO



29 CONFIDENTIAL

Powered by Test-Achats

Lessons learnt from CLEAR project

CLEAR: enabling Consumers to Learn about, Engage

with and Adopt Renewable energy technologies

http://www.clear-project.eu/

30 CONFIDENTIAL


http://www.clear-project.eu/ IEE subsidised project 8 partners + 3 beneficiaries 5 countries Budget >4M€ Subsidy: 60% Starting date: 01/03/2014

Partners:

Benefactors:

31

Powered by test-Achats

Objective: will actively guide consumers through all the stages leading to the purchase of domestic renewable and low-carbon energy technologies. The main needs of a home, including heating/cooling, electricity and domestic hot water, will be addressed through consumer-centric approach and actions that will lead to the purchase of renewable energy technologies such as: - solar photovoltaic, - solar thermal, - heat pumps for domestic hot water - Heat pumps for heating and cooling - wood pellet stoves (for space heating).

32


6 communities active on RES

https://renovamos.org/#

https://casarinnovabile.it/

https://mon-energie-renouvelable.be/

https://mijnhernieuwbareenergie.be/

https://energias-renovaveis-emcasa.pt/

https://www.consumentenbond.nl/energie/

33


Tool to help consumers take informed decisions

Results of the first group purchases Belgium: 11338 subscribers ongoing Portugal: >9000 subscribers Italy: >5000 subscribers Spain: > 2500 subscribers Netherlands: >3000 subscribers

34


Key steps to writing CLEAR proposal 1- Read the call carefully, find key words and key messages Fit EU STRATEGY 2- Work carefully on the starting point : market needs/gap in the market Think about what you have and what you want but try to answer sincerely: how could my project help fulfil the gap etc…

Belgium Portugal Italy Spain Netherland France Germany UK

market data'sIn 2012, 2600

MWp

(cumulated).

43 MW were

installed

between

In 2013 :

17300 MWc

(cumulated)

In 2013: less

than 4000

MWc

NL: +/-

20Wp per

inhabitant,

In 2012,

2600

MWp

43 MW

were

installed

In 2013 :

17300

MWc

market barriersThe price

(without

grants) stays

since 2010,

with the

change of

The price

(without

grants)

We have the

no subsidies

barrier.

As said

above,

uncertainty

The price

(without

grants)

since

2010, with

the change

The price

(without

grants)

most suitable

scope/category

Material for

small PV

installations

To get the

FIT, there

was a limit

Material for

domestic PV

installation

Installation

of 3 kW

(producing

given Dutch

tax laws

and Dutch

Material

for small

PV

To get the

FIT, there

was a

Material

for

domestic

rationale to (not)

select the technology

in 'CLEAR' project

Pro's :

efficient and

low-

maintenance

technology

Pro's :

efficient and

low-

maintenance

technology

Pro's :

efficient and

low-

maintenanc

e technology

Pro's :

efficient and

low-

maintenance

technology

pro's: by far

most

interesting

technology

to general

Pro's :

efficient

and low-

maintenan

ce

Pro's :

efficient

and low-

maintenan

ce

Pro's :

efficient

and low-

maintenan

ce

Solar PV

35 Powered by Test-Achats

Key steps to writing CLEAR proposal 1- Read the call carefully, find key words and key messages Fit EU STRATEGY 2- Work carefully on the starting point: market needs/gap in the market Think about what you have and what you want but try to answer sincerely: how could my project help fulfilling the gap, etc…

Commun market barriers

Technology Belgium Portugal Italy Spain Netherland France Germany UK

Photovoltaic

Pellet stove

HP-HC

DHWHP

Solar thermal

HHP

Pellet central

heating

36


Key steps to writing CLEAR proposal 1- Read the call carefully, find key words and key messages Fit EU STRATEGY 2- Work carefully on the starting point: market needs/gap in the market 3- Based on the market needs, define your target group and therefore start building you consortium, find countries that have the same market needs. CLEAR case common market barriers: - Lack of knowledge - Lack of trust in the technology - High investment price

Commun market barriers + market size + interest

Technology Belgium Portugal Italy Spain Netherland France Germany UK

Photovoltaic

Pellet stove

HP-HC

DHWHP

Solar thermal

HHP

Pellet central

heating

Consortium & scope

Beneficiaries

Excluded from scope

37


Key steps to writing CLEAR proposal 1- Read the call carefully, find key words and key messages Fit EU STRATEGY 2- Work carefully on the starting point: market needs/gap in the market 3- Based on the market needs, define your target group and therefore start building you consortium, find countries that have the same market needs. 4- Define the key objectives, deliverables and main steps of the project CLEAR GOAL: enabling Consumers to Learn about, Engage with and Adopt Renewable energy technologies

38 CONFIDENCIAL


Key steps to writing CLEAR proposal 1- Read the call carefully, find key words and key messages Fit EU STRATEGY 2- Work carefully on the starting point: market needs/gap in the market 3- Based on the market needs, define your target group and therefore start building you consortium, find countries that have the same market needs. 4- Define the key objectives, deliverables and main steps of the project 5- Check missing key competences to cover the project needs Complementarity of the partners

CLEAR project: consumer organizations were able to cover: - Testing/Technical knowledge - Communication - Group purchases - Reach-out - IT development

Missing competences: International collaboration ICRT Development of the tool on RES APERe Market perception GfK

39


Key steps to writing CLEAR proposal 1- Read the call carefully, find key words and key messages Fit EU STRATEGY 2- Work carefully on the starting point: market needs/gap in the market 3- Based on the market needs, define your target group and therefore start building you consortium, find countries that have the same market needs. 4- Define the key objectives, deliverables and main steps of the project 5- Check missing key competences to cover the project needs Complementarity of the partners 6- Define the work program force yourself to be detailed, rational, effective as if you were starting the project the day after

40 CONFIDENTIAL


Example of CLEAR work programme at proposal stage

Work-package 4

WP

Leader: TA

TA DECO EAC OCU CB ICRT APERe GfK Total

hours for

Work

Packages Mar

ch 2

01

4

Ap

ril 2

01

4

May

20

14

Jun

e 2

01

4

July

20

14

Au

gust

20

14

Sep

tmeb

er 2

01

4

Oct

ob

er 2

01

4

No

vem

ber

20

14

Dec

emb

er 2

01

4

Jan

uar

y 2

01

5

Feb

ruar

y 2

01

5

Mar

ch 2

01

5

Ap

ril 2

01

5

May

20

15

Jun

e 2

01

5

July

20

15

Au

gust

20

15

Sep

tmeb

er 2

01

5

Oct

ob

er 2

01

5

No

vem

ber

20

15

Dec

emb

er 2

01

5

Jan

uar

y 2

01

6

Feb

ruar

y 2

01

6

Mar

ch 2

01

6

Ap

ril 2

01

6

May

20

16

Jun

e 2

01

6

July

20

16

Au

gust

20

16

Sep

tmeb

er 2

01

6

Oct

ob

er 2

01

6

No

vem

ber

20

16

Dec

emb

er 2

01

6

Jan

uar

y 2

01

7

Feb

ruar

y 2

01

7

Deliverables

Task

Renewable energy

community and tools

Task

leader 3968 536 536 536 1440 0 656 0 2096

T4.1

Developping tool (using

part of existing tools) to

define and evaluate the

need of the consumers

and helping them

finding the best/most

suitable RES or

combination of RES APERe 1048 336 336 336 528 0 656 0 1184

T4.1.1

Technical definition of the

input and output of the tool

(4 semaine technical, 16 h

definition and

brainstorming) APERe 176 176 176 176 176 176 352 Request anticipation

T4.1.2

Develoment/adaptation of

the calculation tools (3

months each) APERe 480 480 480 Request anticipation

T4.1.3

Development of the

interface (5 w eek w eb

designer, 5 w eeks

Developper, 2 w text and 1

w translation for BE) TA 392 160 160 160 352 352 Request anticipation D4.1 D4.1 consumer friendly tool

T4.3

Technical development:

the community platform TA 2920 200 200 200 912 0 0 0 0 D4.4 D4.4 D4.4 D4.4

D4.4: report about

community activities

T4.2.1 Functional analysis TA 640

T4.2.2 Technical analysis TA 60 40

T4.2.3 Implementation TA 1320 440

T4.2.4

Graphic design and user

interface TA 300 200 D4.2

D4.2 Beta version of web

communities

T4.2.5 Usability testing TA 80 40

T4.2.6

Key-user training (4h pp,

For TA preparation and

moltiplication per the other

three countries) TA 168 32 32 32 32

T4.2.7

Project handover to

technical team (for TA

problem solving coming

from other countries) TA 112 8 8 8

T4.2.8

Creation of basic content

(f ind blogger, w rite content,

define the f irst fora, f ilm

how to etc…)(for belgium

translation and bilingual

costs) DECO 220 140 140 140 140

T4.2.9

Launch of the RES

communities TA 20 20 20 20 20 D4.3

D4.3 Launch of the

Communities in the 5

countries

• Work package • TASK • Sub-task • If necessary

sub-sub-task

• Participating partner

• Needed hours

• Detailed planning of the action

• Detailed planning of deliverables

• Each activity has one unique end-responsible

41


Key steps to writing CLEAR proposal 1- Read the call carefully, find key words and key messages Fit EU STRATEGY 2- Work carefully on the starting point: market needs/gap in the market 3- Based on the market needs, define your target group and therefore start building you consortium, find countries that have the same market needs. 4- Define the key objectives, deliverables and main steps of the project 5- Check missing key competences to cover the project needs Complementarity of the partners 6- Define the work program force yourself to be detailed, rational, effective as if you were starting the project the day after 7- Write and review the proposal ask at least 3 different persons from different organizations (not in your consortium) to read it. Ask if it is clear, if there are mistakes (most of us are not native English speakers), if they found it logical.

42


How to manage a project: the role of the coordinator

43


How to manage a project: the role of the coordinator

Historical memory of the project

Strict management of the partners + knowledgeable

Keep track of: -planning -budget -deliverables - performance and activities related indicators

The coordination requires TIME

44


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