www.totallyconcrete.co.za 1

The musT aTTend show for the built environment

www.totallyconcrete.co.za

16 - 17 May 2018Gallagher Convention Centre

Johannesburg, South Africa

PosT evenT rePorT

Organised by:

Show highlightS

construction professionals

media and association partners

free workshops

8,016

102

44

exhibiting companies178

participating companies3,243

Co-located eventsHost city Government partner

National Transformation Leadership Conference

www.totallyconcrete.co.za2

Participants by job function

who attended the event?

Con

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Arc

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Africa

North America

AsiaEurope

Participants from 42

countries and 4 continents

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Purc

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Prop

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Est

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Brazil United StatesJamaica

America

Europe and Middle EastAustria Belgium Finland France Germany Greece Italy Spain Sweden

Switzerland

Turkey

United Arab Emirates United Kingdom

LatviaCroatia

AfricaBotswana Cameroon Egypt Gabon Ghana

Namibia Zambia ZimbabweSwaziland UgandaNigeria Oman Somalia South Africa

Kenya Lesotho Malawi Mauritius Mozambique

Asia and AustralasiaIndia New Zealand Republic of China South KoreaArmenia

www.totallyconcrete.co.za 3

what our participants had to say about the event

Key buyers attended to: Exhibitors participated to:• Source new regional and international products• Meet new suppliers• Discover the latest product innovations and trends• Network with industry professionals

• Launch new products and services• Find new clients• Promote their brand to industry professionals

Rohit Banerjee, Marketing, KHK Scaffolding & Formwork LLC –

EXHIBITOR

we were able to secure a lot of new business at the event, including a local distribution

partnership as well as two deals that amount to a revenue of USD 10 million per month.

Samson Khumalo, Workshop Manager, Coastal Hire – VISITOR

the workshops i attended were very

useful and i can’t wait to come back next year.

85% of exhibitors

consider the expo important for their

business

95% of exhibitors stated

they achieved their goal at

the expo

79% of visitors stated

that attending the expo is important for their business

We got a significant number of solid leads and enquiries, including some from Congo, Angola and Zambia, that will keep us busy for the next couple of months. the event truly enabled us

to get a footprint into the African market.

Rui Barbossa, Sales Manager, Nu-Line Elevator Product – EXHIBITOR

We participate in exhibitions to give maximum exposure to our brand. Five years ago the Conchem brand was not very prominent, but now, thanks to the African Construction Expo, people know who we are and what we

do. 60% of the visitors who came to our stand were consulting engineers and about 30% were high profile contracting companies. We walked away with 13 serious enquiries

Graham Smith, Sales and Business Development, Conchem – EXHIBITOR

Bafikile Bonke Simelane, PrCPM and Immediate Past President of Master Builders

South Africa - SPEAKER

it was a great pleasure and privilege to be a participant

and I benefitted immensely from the conversations

and connections i made there with prominent and influential

industry players.

www.totallyconcrete.co.za4

Key learning and networking features

Keynote sessionThe keynote session welcomed hundreds of participants and encompassed three co-located events: African Construction and Totally Concrete Expo, The National African Federation for the Building Industry’s (NAFBI) National Transformation Leadership Conference and the African Smart Cities Summit.

Thehottopicduringthekeynotegovernmentroundtablewasconstructionindustrytransformation.OfficialssuchasTheExecutive Mayor of the City of Johannesburg, Herman Mashaba, MEC Jacob Mamabolo from the Gauteng Department of Infrastructure Development and Skhumbuzo Macozoma, CEO of SANRAL, joined the strategic discussion. The focus was on creating a favorable regulatory climate for transformation and the end goal of empowering small to medium sized contractors, women in construction and other underprivileged groups to the forefront for opportunities and projects.

I listened to the Mayor of Johannesburg and to the MEC of the Gauteng Department of infrastructure Development at the keynote session and i am now excited that as a

woman-owned company we are finally going to have the right space in the industry.

Jackie Gokamilwe, Owner, Socrasync Investment – VISITOR

Panel discussions and interactive sessions offered practical advice on utilising digital and disruptive technologies in the construction industry.

Concrete experts including Gary Theodosiou, George Evans and Johan van Wyk answered questions and addressed some of the toughest challenges in concrete.

Digital innovation lounge Concrete Information Desk

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44 free workshops

SolarSmart & Eco Buildings

Tools & Equipment Construction Surfaces & FinishesMechanical, Electrical & Plumbing

Digital ConstructionConcrete

The exhibition featured eight dedicated product zones that enabled the participants to network with the right people and maximise their time at the event.

Eight dedicated product zones

Contractors’ Corner in the outdoor exhibition areaSituated in the outdoor exhibition area and sponsored by Olympic Paints, these workshops provided capacity building and skills development for small to medium sized contractors.

i came here for the contractors section and i found some great products. Next year i have to plan to spend more time at the event.

Kay Chetty, Tender Buyer, Temi Construction – VISITOR

Demo CornerThe Demo Corner offered interactive product training from leading industry suppliers including PMSA, NHBRC and the Gauteng Department of Infrastructure Development.

Concrete CornerCateringtousersandspecifiersofconcreteandconcreterelatedproducts, these workshops covered mobile batching, product development, repair of concrete and more.

Architectural Essentials CornerPowered by the South African Council for the Architectural Profession (SACAP), these workshops offered CPD training to architectural professionals and were accredited by SAIBD.

Transformation CornerPowered by NAFBI and sponsored by PPC, these workshops focused on the amended construction sector codes and transformation.

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This year the African Construction and Totally Concrete Expo co-located with the Facilities Management Expo to facilitate a greater understanding and learning between the construction industry and the management of buildings. The great synergies betweenthetwoindustriesmeantthatvisitorsofbothexposbenefitedfromthesuperbopportunitytonetworkwithconstructionprofessionals involved in all stages of the planning, construction and maintenance of buildings and were able to explore exciting new technologies.

The African Smart Cities Summit addressed some of the critical questions and thinking around what a smart city means in an African context where imperatives such as job creation and skills development share equal place with technology and communication concerns.

Attended by key stakeholders within the industry, city visionaries from Durban, Nelson Mandela Bay, Cape Town and the City ofJoburgsharedtheir thinkingon issuesofmobility,electricvehicles, thedefinitionofasmartcity, insuranceandbuildinginformation management and changing business models in the face of an increasingly connected world.

In addition, the African Smart Cities Summit was pleased to host the launch of the Rosslyn Hub, a R3 billion development in Rosslyn near Tshwane that brings together commercial, industrial and residential elements in an estate which is designed to encourage better lives for all its residents.

The African Construction Awards Gala Dinner, powered by the National African Federation for the Building Industry (NAFBI), recognised key players in the construction sector. The Awards highlighted the year-round pursuit of excellence that is demonstrated through the passion of leading professionals, entrepreneurs and rising stars working in the sector. The prestigious evening and gala dinner was attended by 280 guests.

The judging panel comprised of experts, entrepreneurs and industry leaders with expertise across the following categories: Women in Construction: Young Entrepreneur/Rising Star; Women in Construction Life Time Achievement; Media and Communications Excellence; Project Delivery Excellence; Safety Standards; Transformation and Industry Leaders.

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Marketing and PR campaign worth R2.5 million

Themulti-channelmarketingcampaignprovidedexhibitorswithextendedcoveragebeyondtheexpofloor and delivered the right audience to the event.

EMAIlS350,000 emails were sent to construction professionals across Africa.

MEDIA PARTNERSHIPS70+ online banners and 30+ print adverts featured by 60+ media partners.

ExHIbIToR MARkETING SuPPoRTFree tailored marketing packages were used by exhibitors to invite their clients and amplify the campaign.

DIGITAl CAMPAIGNA professionally executed digital campaign focused on Google AdWords, LinkedIn and Facebook advertising.

ouTDooR ADVERTISINGThreemobiletrailersmovedbetweenhigh-trafficareas across Gauteng.

ASSoCIATIoN PARTNERS37 built environment associations invited their members to attend the event.

RETAIl PRoMoTIoN80,000 invitations were distributed at 104 retail stores across Gauteng including Buco, Cashbuild, Coastal Hire, DIY Depot, Easybuild, Easytile, Hiremax, Jacks Paint, Mica, On Tap Plumbing and Bathroom, Plumblink, Sandpit, Talisman Hire and Tile Africa.

oNSITE MEDIA PARTICIPATIoN61 media attended and covered the event

TElEMARkETINGOver 12,000 professionals invited by our telemarketers and assisted with their registration.

PublIC RElATIoNSA focused PR campaign reached over 220 trade and mainstream media.

SMSOver 30,000 SMS invitations were sent to key construction professionals.

SoCIAl MEDIARegular updates were sent to our 7,000+ followers on LinkedIn, Twitter and Facebook.

bRAND AMbASSADoRSBrand ambassadors distributed tickets at 20 key business parks and intersections across Gauteng.

GoVERNMENT CAMPAIGNOver 140 key government stakeholders were personally invited to attend the event.

EVENT WEbSITEOver 66,000 visits to the event website during the campaign.

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thank you to our sponsors and partners

Platinum sponsor Gold sponsors

Endorsing and supporting partners Knowledge partners

Association partners

ECAELECTRICAL CONTRACTORS’ ASSOCIATION (SA)

HOME OF

YOUR TRUSTED ELECTRICAL CONTRACTORS

Media partners

Silver sponsors

Bronze sponsors

African Construction Awards Category Sponsors

African Smart Cities Summit Sponsors

Retail partners

www.totallyconcrete.co.za 9www.totallyconcrete.co.za Organised by:

11 - 13 June 2019 Gallagher Convention Centre, Johannesburg, South Africa

• Reach 2 Million Prospective Buyers

• 36 Years of Experience in Organising Events

• Dedicated Exhibitor Marketing Services

• Unparalleled Networking Opportunities

• Strong Government Alliances

Benefitsofexhibitingwithus

The MUST ATTEND show for the built environment

book your stand for 2019

MarcelDuToit@dmgevents.com +27 21 700 5500

Get in touch to get a tailored exhibiting or sponsorship package to ensure that you achieve the maximum benefits from the expo.