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GA-Konferenz-2011 Daniel Steiner_Custom Reports & Dashboards
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Transcript of GA-Konferenz-2011 Daniel Steiner_Custom Reports & Dashboards
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individuelle Reports & Dashboards
Mag. (FH) Daniel Steiner
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Über e-dialog
Seite 3
• gegründet 2003 • Web-Erfahrung seit 1994 • 19 angestellte Mitarbeiter • Märkte: D-A-CH
(plus Konzerntöchter) • Branchen: alle, die online
Geschäft machen
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Was wir können
Seite 4
Webanalyse & Controlling
•Auswahl und Einführung von Webanalyse-Tools
•Google Analytics, Yahoo! Web Analytics,…
Conversion-Optimierung
•E-Commerce Shop-Optimierung, Conversion-Rate Optimierung
•Landingpage-Optimierung, Formular-Optimierung, Testing
Suchmaschinen-Marketing
•Google AdWords Betreuung •Suchmaschinen-Optimierung (Linkbuilding, Universal Search,…)
Online-Marketing Beratung
•Social Media Marketing via Facebook •E-Mail Marketing, Online-PR, CPC-Kampagnen
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Unsere Referenzen
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Nationale & internationale Kunden
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Unsere Zertifizierungen
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Ausgewiesene Experten für Google, Yahoo! & Co
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Unsere Situation als Web-Analysten
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Web Analyst
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Individuelle Reports
Maßanzug statt Von-der-Stange
Ein Beispiel…
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Erstellung der Custom Reports
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Kommende Features
PDF Export
E-Mail Reports
geplante Reports
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Weitere nützliche Reports
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Attraktivität Engagement Was bringt es mir?
Menge
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Bewegungsdiagramm
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Dashboards
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Erstellen eines Dashboards
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„externe“ Dashboards
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Vorteile
Externe Daten mit Google Analytics Daten verknüpfen
– Kosten, NL-Öffnungsrate, etc
Eigene Metriken erstellen
– Index-Kennzahlen, etc
Eigene Visualisierungen verwenden
Mehrere Google Analytics Web Propertys vergleichen
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Management Dashboard
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Dashboard: Vergleich mehrerer Portale
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Besuchergruppen in Excel darstellen
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Besucher mit >1 PV
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Die Dashboard-Königsklasse
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Quelle: http://www.kaushik.net/avinash/the-action-dashboard-an-alternative-to-crappy-dashboards/
Ziel:
„actionable data“
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Fragen? www.e-dialog.at
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PAUSE