FutureHealth 2020 by Peter Fisk
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Transcript of FutureHealth 2020 by Peter Fisk
FUTUREHEALTH
Peter Fisk GeniusWorks and IE Business School
Email: [email protected] Web: www.theGeniusWorks.com
New book: www.Gamechangers.pro
2020
FUTUREHEALTH 2020
The new world of business
Patient-centric healthcare
A better future starts today
+genius
es
1. 23 & Me 2. Aravind 3. Epocrates 4. Genentech 5. Intuitive Surgical 6. Narayana H 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight
1. Amazon 2. Aussie Farmers 3. Etsy 4. Fab 5. Greenbox 6. Le Pain Q 7. Positive Luxury 8. Trader Joe’s 9. ZaoZao 10. Zilok
1. Apple 2. Beauty’in 3. Godrej 4. Lego 5. Method 6. Natura 7. Nike+ 8. Oculus Rift 9. Pebble 10. Renova
1. Alibaba 2. ARM 3. Bharti Airtel 4. Giff Gaff 5. Google X 6. Rackspace 7. Raspberry Pi 8. Samsung 9. Tencent QQ 10. Xiaomi
1. Aeromobil 2. Air Asia 3. AirBNB 4. Emirates 5. Kulula 6. Moveo 7. Pipistrel 8. RedBus 9. Virgin Galactic 10. Zipcars
1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla
1. Aeroshots 2. Gram-Danone 3. Graze 4. Isis Organic 5. Juan Valdez 6. LA Organic 7. Moa Beer 8. Nespresso 9. Yeni Reki 10. Zespri
1. Ashmei 2. Beats 3. Desigual 4. Gilan 5. Indetix 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Tom’s
1. Alior Sync 2. La Caixa 3. Fidor 4. First National 5. Itan Unibanco 6. Moven 7. M-Pesa 8. Square 9. Umpqau 10. Zidisha
1. Al Jazeera 2. Coursera 3. Future 4. Pixar 5. Pledge Music 6. Red Bull 7. Rovio 8. Spotify 9. Ushahida 10. Wordpress
futureproduct futurefashion futurefood futurestore
futurehealth futuretech futuremakers futurebank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
futuremedia
1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator
1. FC Barcelona 2. Bitcoin 3. Bhutan 4. The Elders 5. Lovemarks 6. Oregon Project 7. ParkRun 8. WWF 9. Zoe Suggs 10. You
futureservice futurebrands
© Peter Fisk 2015 [email protected]
The world’s most disruptive innovators today …
Pharma Patient
Academia Deliverers
Biotech Medtech
Hospitals
Insurers
Physicians
Government
Pharma 2.0
+genius
Pharma Patient
Academia
Biotech Medtech
Hospitals
Insurers
Retailers
Tech
Wellbeing
Food
Employers
Physicians
Governments
Deliverers
Pharma 3.0
+genius
Patient
Make my treatment decisions based on outcomes
Choose brands
which are relevant to
me
Influenced by friends and others
like me I shop
around for quality and
lifetime costs
I monitor my health, control my
care
I own my data, my
budget and wellbeing
+genius
Patient-centric
The new world of business
Patient-centric healthcare
A better future starts today
+genius
FUTUREHEALTH 2020
© Peter Fisk 2015 More details in the new “Gamechangers” book +genius
Learning from other places
Health and beauty
Fitness and Wellbeing
Food, Fashion and Lifestyle
Volume of innovation efforts Last 10 years
Business model
Finance Networking
Channel
Delivery Brand
Customer experience
Core process
Process Enabling process
Product performance
Offering Product system
Service
Where most innovation happens
© Peter Fisk 2015
Business model
Finance Networking
Channel
Delivery Brand
Customer experience
Core process
Process Enabling process
Product performance
Offering Product system
Service
Cumulative value creation Last 10 years
Where innovation has most impact
© Peter Fisk 2015
© Peter Fisk 2015 More details in the new “Gamechangers” book +genius
Customer Business
Rethink purpose
© Peter Fisk 2015 More details in the new “Gamechangers” book +genius
Patient Pharma
From sickness to health
© Peter Fisk 2015 More details in the new “Gamechangers” book +genius
Rethink propositions
Segment
Motivation
Key benefit
Value proposition
Segment
Motivation
Key benefit
Value proposition
Segment
Motivation
Key benefit
Value proposition
© Peter Fisk 2015 More details in the new “Gamechangers” book +genius
Segment
Motivation
Key benefit
Value proposition
Segment
Motivation
Key benefit
Value proposition
Segment
Motivation
Key benefit
Value proposition
Therapies to Motivations
© Peter Fisk 2015 More details in the new “Gamechangers” book
+genius
Rethink business models Make and distribute
business model
eg CocaCola
Microsoft
Spectrum retail
business model
eg Amazon
Marks & Spencer
Make and sell direct
business model
eg BMW, HSBC
Niche retail
business model
eg ToysRUs, Wiggle
License to make
business model
eg ARM, Ed Hardy
Curated retail
business model
eg Fab,
Positive Luxury
Membership club
business model
eg Costco,
Quintessentially
Crowdfunded ventures
business model
eg Kickstarter,
Zidisha
Opensourced
community
business model
eg RedHat, MySQL
Subscription payment
business model
eg FT.com, Graze
Buyer and seller
marketplace
business model
eg Etsy, NYSE
Micro payments
business model
eg Flattr
Grameen Danone
Collaborative
consumption
business model
eg Buzzcar, Regus
Regular Replacement
business model
eg Gillette,
Nespresso
Branded Consortia
business model
eg Cisco, Spar
Advertising or
Sponsorship
business model
eg Google,
Metro Newspapers
Listed or Promoted
business model
eg Monster Linkedin
Network builders
business model
eg Hotmail, Twitter
Demand then Made
business model
eg ZaoZao,
Threadless
Auction retail
business model
eg eBay, Sotheby
Knowledge and time
business model
eg McKinsey, Harvard
Franchised retail
business model
eg McDonalds,
Subway
Certification and
endorsement
business model
eg ISO, Verisign
Remainder retail
business model
Eg Saks,
Vente Privee
Multulevel
marketing
business model
eg Tupperware,
Natura
Group buying
business model
eg Groupon,
Huddlebuy
Reverse auction
business model
eg Priceline
Freemarkets
Shared rental
business model
eg Zilok, Hilton
Tradeable currency
business model
eg Bitcoin Air Miles
Freemium pay within
business model
eg Angry Bird,
Coursera
Transaction facilitator
business model
eg Paypal, Visa
Pay as you go
business model
eg AzuriTech
Techshop
Dynamic pricing
business model
eg Expedia, Uber
Reputation builders
business model
eg Tripadvisor,
PaywithaTweet
Customer data
business model
eg Facebook,
23andMe
Non-profit business
business model
eg Oxfam Wikipedia
Maker models Channel models Crowd models Payment models Exchange models Asset models
© Peter Fisk 2015 More details in the new “Gamechangers” book +genius
Drug sales to positive impact Make and distribute
business model
eg CocaCola
Microsoft
Spectrum retail
business model
eg Amazon
Marks & Spencer
Make and sell direct
business model
eg BMW, HSBC
Niche retail
business model
eg ToysRUs, Wiggle
License to make
business model
eg ARM, Ed Hardy
Curated retail
business model
eg Fab,
Positive Luxury
Membership club
business model
eg Costco,
Quintessentially
Crowdfunded ventures
business model
eg Kickstarter,
Zidisha
Opensourced
community
business model
eg RedHat, MySQL
Subscription payment
business model
eg FT.com, Graze
Buyer and seller
marketplace
business model
eg Etsy, NYSE
Micro payments
business model
eg Flattr
Grameen Danone
Collaborative
consumption
business model
eg Buzzcar, Regus
Regular Replacement
business model
eg Gillette,
Nespresso
Branded Consortia
business model
eg Cisco, Spar
Advertising or
Sponsorship
business model
eg Google,
Metro Newspapers
Listed or Promoted
business model
eg Monster Linkedin
Network builders
business model
eg Hotmail, Twitter
Demand then Made
business model
eg ZaoZao,
Threadless
Auction retail
business model
eg eBay, Sotheby
Knowledge and time
business model
eg McKinsey, Harvard
Franchised retail
business model
eg McDonalds,
Subway
Certification and
endorsement
business model
eg ISO, Verisign
Remainder retail
business model
Eg Saks,
Vente Privee
Multulevel
marketing
business model
eg Tupperware,
Natura
Group buying
business model
eg Groupon,
Huddlebuy
Reverse auction
business model
eg Priceline
Freemarkets
Shared rental
business model
eg Zilok, Hilton
Tradeable currency
business model
eg Bitcoin Air Miles
Freemium pay within
business model
eg Angry Bird,
Coursera
Transaction facilitator
business model
eg Paypal, Visa
Pay as you go
business model
eg AzuriTech
Techshop
Dynamic pricing
business model
eg Expedia, Uber
Reputation builders
business model
eg Tripadvisor,
PaywithaTweet
Customer data
business model
eg Facebook,
23andMe
Non-profit business
business model
eg Oxfam Wikipedia
Maker models Channel models Crowd models Payment models Exchange models Asset models
!© Peter Fisk 2015 More details in the new “Gamechangers” book +genius
Living a better life together
The new world of business
Patient-centric healthcare
A better future starts today
+genius
FUTUREHEALTH 2020
Vision Canvas
Strategy Canvas
Growth Canvas
Disruption Canvas
Brand Canvas
Engagement Canvas
Proposition Canvas
Relationship Canvas
Insights Canvas
Co-creation Canvas
Innovation Canvas
Business Canvas
Leadership Canvas
Sustainability Canvas
Culture Canvas
Performance Canvas
FUTU
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LA
B BR
AN
D L
AB
CR
EA
TIVE
LAB
PER
FOR
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NC
E LA
B
+genius
Peter Fisk is a bestselling author, keynote speaker and expert consultant, helping business leaders to develop innovative strategies for business and brands. He is a Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, and leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to make sense of fast-changing markets, and find new ways to think, compete and win. He features on the Thinkers 50 “Guru Radar” as one of the world’s top business experts. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with businesses in every sector, food to fashion, skincare to stock exchanges – brands as diverse as Aeroflot and Coca Cola, DSM and GSK, Mars and M&S, Philosophy and Red Bull, Sabre and Santander, Tata and Turkcell, Virgin and Visa, Vodafone and Yapi Kredi - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s new book "Gamechangers ... Are you ready to change the world?” explores the next generation of brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building, new business models, real-time marketing, harnessing social media, inspiring leadership and positive impact. It has been nominated for Marketing Book of the Year 2015. His other books include "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on building a customer-centric business, “People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century. Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant.
+genius
Strategy and innovation, brands and marketing Inspiring keynote speaking Expert strategic consulting Practical executive development Email: [email protected] Telephone: +44 (0)78344 83830 Website: www.theGeniusWorks.com Twitter: @GeniusWorks Linked-in: www.linkedin.com/in/geniusworks New book, just published: www.Gamechangers.pro Previous books include: www.CreativeGeniusLive.com Download presentations: www.slideshare.net/geniusworks Watch videos: www.youtube.com/thegeniuswork