Future trends digital

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    20-May-2015
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Transcript of Future trends digital

  • 1. future trends digitalProf Maurice MulvennaUniversity of UlsterStardate 66819.1

2. Everything you say/tweet/post=validate my existence 3. truesocialmetrics.comConversationAmplification Twitter = # of Retweets Per Tweet Facebook = # of Shares Per Post Blogs and YouTube = # of Share Clicks Per Post (or Video)Applause Twitter = # of Favorite Clicks Per Post Facebook = # of Likes Per Post Google Plus = # of +1s Per Post Blogs and YouTube = # of +1s and Likes Per Post (or video) Economic Value For all = Sum of Short and Long Term Revenue and Cost Savings 4. alchemyapi.copm 5. repknight.com 6. trendspersuasivepervasivenudgemonetisedisruptinternet of thingsopen databig data 7. persuasiveMinority Report 8. pervasiveness or norm-shiftingh-p://s427.photobucket.com/user/ameelmundo/media/the_evolu?on_of_man.jpg.html 9. nudge 10. monetisation 11. disrupth-p://www.ickr.com/photos/aknock/ 12. internet of things 13. open data 14. big data 15. big data 16. contextpersuasive pervasive nudge monetise disrupt IoT open data big datalearningkhanacademyshoppingpersonalisedproductsdeath ofhigh streetbehaviouralretargetingliving freemium e-participationworkingsmartshop floorscaringselfmanage 17. futureHighly personalised, pervasive, persuasive, on-demand computer-mediated and computer-generated messages and interactions forincreased monetisation and lifetime value 18. tanks very muchh-p://www.tankzone.co.uk 19. future reading norms http://www.bbc.co.uk/podcasts/series/dh persuasive http://pt2013.csiro.au nudge http://nudges.org/tag/richard-thaler/ disrupt http://techcrunch.com/2013/02/16/the-truth-about-disruption/ internet of things http://ec.europa.eu/digital-agenda/en/news/conclusions-internet-things-public-consultation validate my existence http://www.guardian.co.uk/commentisfree/2013/apr/28/every-conversation-meaningless-beeps-charlie-brooker Avinash Kaushik http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/ on-demand marketing http://www.mckinsey.com/insights/marketing_sales/the_coming_era_of_on-demand_marketing stardate http://trekguide.com/Stardates.htm