Media, Technology and Society - The new trends of social interaction
090827 Information Society Future Of And Digital Media Trends
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description
Slides from the presentation at Hyper island Stockholm for the Information Society module.
Transcript of 090827 Information Society Future Of And Digital Media Trends
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http://www.linkedin.com/in/petterw
My foot print
informationarchitects.jp
http://www.last.fm/user/petterww
http://www.flickr.com/petterw/
http://www.linkedin.com/in/petterw
Your footprint?
Go together in groups of 5 and draw together your shared online footprint. What are the main sites you visit or read? Where have you got a profile? What online tools do you use?
The future is already here - it is just unevenly distributed
William Gibson
Technology vs. Social behaviour
Technology vs. Social
Web 2.0
??
Web 1.0Web 2.0
Web 2.0
New type of services
• The Cloud
• Filters
• Data portability
• Intelligent web
• Augmented reality
Technology Social
• Availability
• Sharing
• Trust
• Beta culture
• Profile
• Honest
Tech: The Cloud
Soc: Availability
Soc: Availability
Soc: Availability – emergent powers
Tech: Filters – information overload
Tech: Filters
Mass media
Blogs
Micro blogs
Tech: Filters – destination to flow
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
Soc: Sharing
93. We're both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they're really just an annoyance. We know they're coming down. We're going to work from both sides to take them down.
94. To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down.
95. We are waking up and linking to each other. We are watching. But we are not waiting.
Soc: Sharing – Cluetrain.com
Alain Bechellier - tinyurl.com/af34w4
Soc: Sharing – I share therefore I am
Soc: Sharing – I share therefore I am
Soc: Trust
Sharing + Filters : Attention Economy
Sharing + Filters : Reputation as currency
Marketing goes from a cost, to an investment in advocacy
Sharing + Filters : Attention Economy
Sharing + Filters : Reputation as currency
Marketing goes from a cost, to an investment in advocacy
Top 10 ways to earn attention?
Soc: Profile
Social Entertainment
Soc: Profile – value of virtual
Soc: Profile – personalisation
Soc: Profile
Tech: Data portability
Soc: Beta culture
Soc: Beta culture, make it yourself
Soc: Beta culture, hack it
Soc: Beta culture, constant change
Coca-Cola Freestyle
How would you improve the freestyle offering if it was connected to the Internet? Video
It’s not advertisers who build brands anymore, the audience do.
Tech: Intelligent web
Tech: Intelligent web – Mashups
Tech: Intelligent web – APIs
Tech: Intelligent web
Tech: Augmented reality
Tech: Augmented reality
Tech: Augmented reality
Tech: Augmented reality
Soc: Honest
• The Cloud
• Filters
• Data portability
• Intelligent web
• Augmented reality
• Technology • Social
• Availability
• Sharing
• Trust
• Beta culture
• Profile
• Honest
1. The cloud
2. Feeding the cloud
3. The cloud becomes us
4. The cloud gains awareness
4 emerging trends
Microsoft Labs vision 2019
Paradigm shift
