Automated and shared back-of-house facilities

Landscaping will include formal and wild elements

The architecture will provide a framework to adapt for temporary promotions and campaigns

Entertainment environment(live shows and displays)

Market environment(local makers)

Sports environment(product testing and promotion)

Pavilion environment(boutiques)Courtyard/hall environment

(gathering and staging)

FUTURE RETAIL DESTINATIONS 2030

> Out-of-town retail will focus on brand interaction (product testing, campaigns and workshops).

> Direct brand interaction will displace third party retail.> Destination owners will provide smart infrastructure for

temporary activities and rapid turnover of brand lines.> Back-of-house activities will be automated and provide

dynamically allocated stock areas.> Retail units will shrink in area to focus on promoting

high profile items or tailored customer events.

> The shopping environment will be engaging for customers between organised events and pre-booked activities.

> High quality landscaping and scenography will be integral to the retail environment.

> Retail units will either sit in or enclose landscaped spaces.> The landscape will not only be enjoyed in person but form a background

for social media interaction.> The effect of small retail pavilions and courtyards in a curated landscape

will be much like a formal Chinese garden.

> The shopping experience will start in an application format before visiting the shopping destination.

> The application will facilitate group interaction, scheduling activities and brand engagement.

> The destination operator will provide an automated taxi service reducing land lost to car parking.

> Shoppers will use augmented reality to test or purchase items which may be collected at the end of the visit.

ENVIRONMENT AND OVERLAY