Future-proofing Your Content Strategy: How to Plan for What You Don't Know You Don't Know
Transcript of Future-proofing Your Content Strategy: How to Plan for What You Don't Know You Don't Know
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Future Proofing Your Content Strategy: How to Plan for What You Don’t Know
You Don’t KnowJoe Pairman
Consulting Practice Lead @mekon
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As managers who areimplementing content strategies
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We’re OK not knowing
Each project detail
How exactly to code and configure
the solution
Incidental hiccups
We know well
Business priorities
User requirements
Broad strategy
Project goals, processes, budget
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Gaps in our awareness
We’re OK not knowing
Each project detail
How exactly to code and configure
the solution
Incidental hiccups
We know well
Business priorities
User requirements
Broad strategy
Project goals, processes, budget
![Page 5: Future-proofing Your Content Strategy: How to Plan for What You Don't Know You Don't Know](https://reader033.fdocuments.net/reader033/viewer/2022051503/588643b21a28ab32768b4dd7/html5/thumbnails/5.jpg)
scope/cost/timeproblems
We’re OK not knowing
Each project detail
How exactly to code and configure
the solution
Incidental hiccups
We know well
Business priorities
User requirements
Broad strategy
Project goals, processes, budget
![Page 6: Future-proofing Your Content Strategy: How to Plan for What You Don't Know You Don't Know](https://reader033.fdocuments.net/reader033/viewer/2022051503/588643b21a28ab32768b4dd7/html5/thumbnails/6.jpg)
scope/cost/timeproblems
We’re OK not knowing
Each project detail
How exactly to code and configure
the solution
Incidental hiccups
We know well
Business priorities
User requirements
Broad strategy
Project goals, processes, budget
![Page 7: Future-proofing Your Content Strategy: How to Plan for What You Don't Know You Don't Know](https://reader033.fdocuments.net/reader033/viewer/2022051503/588643b21a28ab32768b4dd7/html5/thumbnails/7.jpg)
scope/cost/timeproblems
“acts of God”
We’re OK not knowing
Each project detail
How exactly to code and configure
the solution
Incidental hiccups
We know well
Business priorities
User requirements
Broad strategy
Project goals, processes, budget
![Page 8: Future-proofing Your Content Strategy: How to Plan for What You Don't Know You Don't Know](https://reader033.fdocuments.net/reader033/viewer/2022051503/588643b21a28ab32768b4dd7/html5/thumbnails/8.jpg)
scope/cost/timeproblems
“acts of God”
We’re OK not knowing
Each project detail
How exactly to code and configure
the solution
Incidental hiccups
We know well
Business priorities
User requirements
Broad strategy
Project goals, processes, budget
![Page 9: Future-proofing Your Content Strategy: How to Plan for What You Don't Know You Don't Know](https://reader033.fdocuments.net/reader033/viewer/2022051503/588643b21a28ab32768b4dd7/html5/thumbnails/9.jpg)
scope/cost/timeproblems
“acts of God”
teaching
We’re OK not knowing
Each project detail
How exactly to code and configure
the solution
Incidental hiccups
We know well
Business priorities
User requirements
Broad strategy
Project goals, processes, budget
![Page 10: Future-proofing Your Content Strategy: How to Plan for What You Don't Know You Don't Know](https://reader033.fdocuments.net/reader033/viewer/2022051503/588643b21a28ab32768b4dd7/html5/thumbnails/10.jpg)
scope/cost/timeproblems
“acts of God”
teaching
tech assumptions
We’re OK not knowing
Each project detail
How exactly to code and configure
the solution
Incidental hiccups
We know well
Business priorities
User requirements
Broad strategy
Project goals, processes, budget
![Page 11: Future-proofing Your Content Strategy: How to Plan for What You Don't Know You Don't Know](https://reader033.fdocuments.net/reader033/viewer/2022051503/588643b21a28ab32768b4dd7/html5/thumbnails/11.jpg)
scope/cost/timeproblems
“acts of God”
teaching
tech assumptions
We’re OK not knowing
Each project detail
How exactly to code and configure
the solution
Incidental hiccups
We know well
Business priorities
User requirements
Broad strategy
Project goals, processes, budget
![Page 12: Future-proofing Your Content Strategy: How to Plan for What You Don't Know You Don't Know](https://reader033.fdocuments.net/reader033/viewer/2022051503/588643b21a28ab32768b4dd7/html5/thumbnails/12.jpg)
scope/cost/timeproblems
“acts of God”
teaching
tech assumptions
We’re OK not knowing
Each project detail
How exactly to code and configure
the solution
Incidental hiccups
We know well
Business priorities
User requirements
Broad strategy
Project goals, processes, budget
![Page 13: Future-proofing Your Content Strategy: How to Plan for What You Don't Know You Don't Know](https://reader033.fdocuments.net/reader033/viewer/2022051503/588643b21a28ab32768b4dd7/html5/thumbnails/13.jpg)
scope/cost/timeproblems
“acts of God”
teaching
tech assumptions
We’re OK not knowing
Each project detail
How exactly to code and configure
the solution
Incidental hiccups
We know well
Business priorities
User requirements
Broad strategy
Project goals, processes, budget
![Page 14: Future-proofing Your Content Strategy: How to Plan for What You Don't Know You Don't Know](https://reader033.fdocuments.net/reader033/viewer/2022051503/588643b21a28ab32768b4dd7/html5/thumbnails/14.jpg)
teaching
pre-mortem
tech assumptions
scope/cost/timeproblems
“acts of God”
We’re OK not knowing
Each project detail
How exactly to code and configure
the solution
Incidental hiccups
We know well
Business priorities
User requirements
Broad strategy
Project goals, processes, budget
![Page 15: Future-proofing Your Content Strategy: How to Plan for What You Don't Know You Don't Know](https://reader033.fdocuments.net/reader033/viewer/2022051503/588643b21a28ab32768b4dd7/html5/thumbnails/15.jpg)
teaching
pre-mortem
tech assumptions
scope/cost/timeproblems
“acts of God”
We know well
Business priorities
User requirements
Broad strategy
Project goals, processes, budget
We’re OK not knowing
Each project detail
How exactly to code and configure
the solution
Incidental hiccups