Future of Shopping_Ashutosh Didwania
-
Upload
ashutosh-didwania -
Category
Documents
-
view
150 -
download
0
Transcript of Future of Shopping_Ashutosh Didwania
Future of Shopping Enabling a “personal digital assistant” for shoppers
1
May 22, 2014
IBM Xcite ‘14 Tokyo, Japan
Shopping has mirrored technology waves to the T..
Shopping Yesterday Shopping Today Shopping Tomorrow
Brick & Mortar Store Brick & Mortar Store
Online Shopping
mCommerce
Omni-channel
Shopping tomorrow would go back to the good old
“shopping friend & guide”
Just that…In a DIGITAL way
…and tomorrow is already here..
Mobile devices are now acting as personal digital
assistants, with the help of context..
Personal Digital
Assistant
Motive
Location
History
Preference
Customer
Time
Customer’s Contextual Information
5
Digital Assistant 1.0: Digitizing real world objects
6
Channeling customer impulse by digitizing
newspaper advertisements through augmented reality
7 Image source: http://www.theautochannel.com/news/2011/11/22/015623-all-new-mazda-bt-50-augmented-reality-australian-first-view.1-lg.jpg
Add to Cart
View Product Details
Purchase via mobile store
Product Store
Product poster
1. Scan product poster 2. View product details & price 3. View offers & promotions
8
Product posters at shopping malls & airports are no
different…
Indoor map navigation to the store
9
Directing towards location of action through indoor
maps..
Product Store
Product poster
Digital Assistant 2.0: Its all about the context!
10
Context based engagement: Beacons
Omni-channel
Event Location Loyalty History Time Preferences
Context Levers
Event & History Based Notifications using Beacons Notifications triggered by special occasions, purchase history, CRM data
12
Happy Birthday Jessica! Gucci offers you a 40%
discount on bags on this special occasion
Gucci
The customer is within a 60m radius of the Gucci store at Takashimaya
Jessica, we have new stock of your favorite
Gucci bag. Want to try?
Loyalty & Location Based Notifications using Beacons Notifications by loyalty status, wish lists, scanned newspaper coupons, etc
13
Jessica, your Seiyu loyalty points make you eligible for a 30% discount on all
grocery items. Avail?
Thanks for visiting Seiyu Sangenjaya. Please avail your discount coupon
The customer is within a 60m radius of the Seiyu Sangenjaya Store
Digital Assistant 3.0: Combining context levers & transforming core processes
14
Combining multiple context scenarios to trigger
appropriate notifications at the right time
15
Customer enters
a predefined
geo-fence
System determines Context in
space, time and product dimensions Sends communication to the
customer with most relevant
offer
SHOPPER AT SEIYU
SANGENJAYA
HEAVY Wine
Enthusiast
FREQUENTLY
Purchases in the evening
April 15 may as well prove to be a crucial date! 16
Combining Context with Wearable technology Wearables are now out in the open..
Hands-free Payments through Beacons
17
Let customers pay without a halt!
Pieces for setting up
the Digital Assistant
18
Implementing the Digital Assistant Ecosystem
Mobile app Beacons/ Wi-fi CRM Context aware app Content delivery Digital assistant
Geo-fencing Location tracking
Alert trigger
Customer data Context inputs
Analytics Loyalty
Wearables Future proofing
Hands-free action
Digital Assistant 3.0
Digital Assistant 2.0
Digital Assistant 1.0
19
Commerce Platform E-Commerce
Catalog & Order Processing Omni-channel
Retailer Assistance Enabling Stores, Store Managers &
Attendants to engage in a better way
20
Using beacons to determine the in-store hotspots
Detect store entry through geo-fencing and offer loyalty points
21
Digitizing physical movement of customer for better
in-store experience
22
Empower the Store Managers & Attendants Notify them of the right information at the right time!
Get notified when a high value customer enters the store
Its Marcus Milner’s birthday today. He loves Red Wine
3 of 4 items on Marcus Milner’s wish list are in
stock today
23
Shopping is meant to be fun..
let the “personal digital assistant” make it so..
Disclaimer: All the husbands & boyfriends in the room, apologies!
Thank You! [email protected] Market Lead, Mobility Asia Pacific Cognizant (NASDAQ: CTSH)
24