future of mobile web
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the future of mobile web by startech.ro
description
Transcript of future of mobile web
the future of mobile web
by startech.ro
year of the mobile web
20072008200920102011
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year of the mobile web
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bad hardware
bad browsers
expensive data plans
20072008200920102011
20072008200920102011
year of the mobile web
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bad hardware
bad browsers
expensive data plans
mobile apps
html 5
the device revolution
iPhone users…
• 70% check email at least once a day
• 60% browse the web at least once a day
• 80% browse the websmartphone users: 32%mobile phone users: 10%
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OS market share (US)
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source: Morgan Stanley
phone models market share RO
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Phone Models - Nov 2008
Apple iPhone 20.25Nokia E51 5.18Nokia E71 3.77Nokia N95 3.40Nokia N95 8GB 3.23SonyEricsson K800i 2.11Nokia N80 2.10Nokia N73 1.95Nokia 6300 1.85Nokia N70 1.75RIM BlackBerry 8310 1.67HTC P3700 1.66RIM BlackBerry 9000 1.53Nokia E61i 1.25Nokia E50 1.22
Phone Models - Nov 2009
Apple iPhone 26.47Nokia E71 5.80Nokia E51 5.27RIM BlackBerry 9000 3.27Nokia N95 8GB 2.20RIM BlackBerry 8900 1.89Nokia 5800d 1.86Nokia N95 1.76Nokia E63 1.51Nokia 6300 1.43Nokia N97 1.38Nokia N80 1.23SonyEricsson W910i 1.06Nokia N73 0.86Nokia E90 0.84
Phone Models - Nov 2010
Apple iPhone 31.20Samsung Galaxy I9000 3.02RIM BlackBerry 9700 2.82Nokia E71 2.80Nokia E63 2.07RIM BlackBerry 8520 1.75Nokia E72 1.72HTC Desire 1.69Nokia E51 1.68Apple iPad 1.53Nokia 5800d 1.15Nokia N97 1.03Nokia E52 1.01Nokia 5230 0.97Nokia N95 8GB 0.94
Phone Brands - Nov 2008
Nokia 39.96Apple 20.41SonyEricsson 10.14RIM 6.99HTC 4.89Samsung 3.33Motorola 1.02
Phone Brands - Nov 2009Nokia 40.99Apple 26.53SonyEricsson 7.41RIM 7.36HTC 5.13Samsung 3.43LG 2.98
Phone Brands - Nov 2010Apple 33.47Nokia 27.27HTC 8.04RIM 7.20Samsung 5.97SonyEricsson 4.76LG 2.74
source: mobilestats.ro
% of total html pageview requests
change in operators strategy
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source: nokia UK smartphone study
% of the users who accessed this sites on phone during the year
trend
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hotnewsrealitatea
million pageviews [dec 2008 – nov 2010]
% from web traffic [dec 2008 – nov 2010]
Highlights
10 + times growth in traffic in 2 years
The mobile web traffic has reached almost 7% from web traffic
30% from the hotnews mobile traffic comes from iPhone and Android Apps
The mobile operators had only recently started to promote the mobile web/internet (vs. their own portals)
source:http://mobilestats.rohttp://sati.ro
future
mobile internet users > desktop users (usage) (usage)
within 5 yearsaccording to
Morgan StanleyGardner
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development
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markup
• WML• CHTML• HTML• XHTML• XHTML-MP
screen size
• 128 px to 640 px
video
support
• 3GP• H264• MPEG4 H263• MPEG4 BOX
networ
k acce
ss
• GPRS• 3G• HSDPA• WI-FI
problems (fragmentation)
mobile web platform
• realtime device detectionplatform identifies every device accessing the mobisite (http://mobilestats.ro/live)
• device capabilities databasethus knowing if it’s mobile, its screen size, supporting image and video format etc.
• device specific renderingso it builds the pages accordingly, delivering the optimized version for any device..iPhone, BlackBerry, Nokia, Samsung, HTC, SonyEricsson and so on
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more features
• image scalingdisplaying proper image thumbnail based on screen size (width)
• video transcodinggenerating mobile videos in several formats/codecs to be served by download,based on device video format support, obviously
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standards and best practicesCompliance tests
AUTO REFRESH and REDIRECTION, CACHING, CHARACTER ENCODING SUPPORT and CHARACTER ENCODING USE, CONTENT FORMAT SUPPORT and VALID MARKUP, DEFAULT INPUT MODE, EXTERNAL RESOURCES, GRAPHICS FOR SPACING, IMAGES RESIZING and IMAGES SPECIFY SIZE, LINK TARGET FORMAT, MEASURES, MINIMIZE, NO FRAMES, NON-TEXT ALTERNATIVES, OBJECTS OR SCRIPT, PAGE SIZE LIMIT, STYLE SHEETS SUPPORT, TABLES ALTERNATIVES...
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there are mobile apps …
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source: http://www.techpaparazzi.com/wp-content/uploads/2010/07/apps.jpg
mobile web distribution
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Carriers App Store Mobile Web
Openness Closed, seek permission
License Agreement
Open
Entry Cost Thousands of dollars
$99 0
Revenue Split 60/40 to 50/50 70/30 100%
Restrictions Many Few None
Releases Difficult 1 to 2 weeks Instantaneous
Micropayments Inconsistent iTunes No
apps vs. HTML5
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iPhone App Safari BrowserLocation/GPS Y Y
Camera Y YAccelerometer Y NAudio/Video Y YOffline Usage Y HTML5 Caching
Push Notifications Y NSet Up Fee $99 $0
Billing iTunes cardApproval Process Y N
source: http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
dev framework
app framework
Featuring nearly 100% code reuse across desktop apps and over 80% reuse across mobile apps, Titanium provides a deep,
yet highly-reusable development platform
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html5 framework
PhoneGap is an open source development framework for building cross-platform mobile apps. Build apps in HTML and
JavaScript and still take advantage of core features in iPhone/iPod touch, iPad, Google Android, Palm, Symbian and
Blackberry SDKs
the open web…
every website should provide an API in order to port the content to
- mobile (native) apps- mobile web apps- tablet apps (iPad)
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links/contactcompany and serviceshttp://startech.rohttp://mobileweb.rohttp://mobilestats.ro
check out our showcasehttp://mobileweb.ro/showcase
we’re looking for developers
[email protected]+40 726 149847
[email protected]+40 723 642983
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