FUTURE OF MOBILE = FUTURE OF EVERYTHING

Unleashing Mobile Potential

Presented by

Aga Rasyidi Sukandar

Digital Publishing & Mobile Apps Section

Product Management

MOBILE DEVICE IS A PORTAL FOR YOUR DIGITAL SELF

Part 1

In fact, this data set is telling us something big. It is telling us that consumers are

eagerly waiting for an innovative service that help them discover apps, content, and

services around them in a personalized way.

Which three digital-related areas are the top priorities for your organisation in 2015?

Studies show that today’s shoppers want personalized content, but there’s a fine line between personal and intrusive. Context is key.

Delivering a Positive Mobile Experience that’s User-Initiated

No Intrusion

•Do not want to be interrupted during their activities on Mobile – PWC China 2014

More Control

•Access to content any way they want is important to them. – Salesforce Mobile Beahviour 2014

What Users Want

Personalization Effects

Targeted Push

Messages

Content/News

Personalization

• Double open app rates

• Triple app conversion rates

• Increase page’s CTR

• Increase user retention and engagement.

73% of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant (Digital Trends)

http://info.localytics.com/blog/the-power-of-push-infographic

IT’S TIME FOR DEVELOPERS TO THINK BEYOND THE APP

Part 2

Think Services not Product

Transforming Apps into Service

Identify Core Content

Treat as an “Object” that

easily handled within the Apps

Make it available through API

Apps as a Service

Floyd N. Piedad

Director for R&D

Stratpoint Technologies, Inc

Study Case : Instagram

Transforming Apps into Service

Artistic Images

Artistic Images that can be manipulated, integrated by other

apps

Make it available through API

Instagram as an Artistic Image

Service

NEWS AS A SERVICE, CAN WE?

YES WE CAN!

Well, then, if we are not in the content business, what business are we in? Consider

journalism as a service. Content is that which fills something. Service is that which

accomplishes something. To be a service, news must be concerned with outcomes

rather than products. What should journalism’s result be? That seems obvious:

better informed individuals and a better-informed society.

This idea of outcomes-oriented journalism requires that we respect the public and

what it knows and needs an. It forces us to stop thinking that we know better than

the public. It leads us to create systems to gather the public’s knowledge. That this

was the key insight that led Larry Page and Sergey Brin to invent Google’s search

and business: They trusted the clicks of the users.

Study Case : PasangMata

Transforming Apps into Service

User Generated News Content

UGC News as a modular object.

Make it available through API + Map + Nearby

PasangMata is news service

apps

FUTURE OF MOBILE MONETIZATION

Part 4

NATIVE ADS

NATIVE ADS THAT PEOPLE ACTUALLY

ENJOY

MasterCard and Mashable worked together to release a graphic-heavy article on how people use their mobile devices and how our relationships with our devices has changed.

• Fast Company typical content • Advertisement tag that easy to miss • The infographic’s use UPS’ brand colour. Reinforce content brand messaging in subtle way. • Selling UPS’ service in problem/solution format.

WHY IT WORKS?

PROGRAMMATIC NATIVE ADVERTISING

https://econsultancy.com/blog/66281-five-changes-programmatic-native-advertising-will-bring/

BE PREPARE…

MEASURING YOUR MOBILE APPS

http://www.clickz.com/clickz/column/2213378/what-you-should-know-about-measuring-your-mobile-app

Measuring Your Mobile Apps

• Apps are a different world than web, and

thus require a different methodology and set

of metrics.

• Regardless of the platform(s) your app lives

on or the tools you use to measure it, it's

critical to measure three key areas.

Three Key Areas of Apps Measurement

Acquisition

Outcome Engagement

Acquisition : Where Do Users Come From?

• Acquisition metrics show you how people are finding your app and whether they're continuing to use it.

• Some of the key acquisition metrics to measure include: – New and active users : This will help you understand

if your application and marketing are successful at a high level.

– App store traffic sources : This data will help you refine your marketing activities to focus on the traffic sources that provide your highest quality users.

Acquisition : Where Do Users Come From?

• Cont’d:

– App versions : Knowing which versions are

being used will help you understand which

versions of your app need continued support

and which are safe to deprecate.

– Device overview : optimize the experience for

each device.

Engagement Metrics: Is Your App Sticky?

• Help you understand how users are interacting with your app so you can add more of what they like and remove what they don't. Key engagement metrics you should keep an eye on include:

– Screens : Determine how users move throughout your application by measuring how they move from screen to screen.

– User behavior : Assess how loyal your users are, how frequently they use the app, and the engagement level of each loyalty group.

Engagement Metrics: Is Your App Sticky?

• Cont’d:

• App crashes. Troubleshoot problems on

devices and operating systems by seeing

trends in crashes and exceptions.

Developers need to keep close tabs on app

crash metrics in order to understand and fix

problem areas.

Outcomes: How Does My App Impact the Bottom Line?

• Identify the metrics that show the business value your app has created, and amplify the areas that are showing the most value. This include:

– Goal conversions : Set up conversion events in your app (for example, time spent in app, or an in-app purchase, ad click, etc.) to gauge success.

– In-app purchases : Track the number of purchases and revenue generated from them

WEARABLE TECH & IOT TRENDS: SWANK MEETS SCIENCE

Part 3

The Future Of Mobile May Not Look Like Apps

From Pull to Push

The future of the Web is

"push-based," meaning

the Web will be coming

to us

The current Web is

"pull-based," meaning

we visit websites.

http://readwrite.com/2015/03/13/mobile-

future-notifications-not-apps

In the future, content, products and services will find you, rather than you having to find them.

Puma will let us know to replace our shoes

Marriott will automatically present you room options if you

missed your connecting flight

Now It’s the time to join the wave

CONCLUSION Part 5

Future Detikcom

Apps Family

Futuristic Monetizati

on

Personalization

Wearable Tech & IOT

Apps as a Service

Mobile Apps that Matter

Question?