Future of Hotels and Travel Industry - Hotel trends in Ireland - Keynote Speaker
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Transcript of Future of Hotels and Travel Industry - Hotel trends in Ireland - Keynote Speaker
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Dr Patrick Dixon Chairman Global Change Ltd
Future of Hotelsand Irish Hospitality Industry
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ALL BIG TRENDS ARE RELATED
What will Irish Hotel Industry look like in 2020 ?
Downturn is (almost) history but customers have CHANGED
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Tourism in Ireland EU 7bn
Around 200,000 jobs - 4.5% of GDP50,000 in hotels and guest houses
11% of all workers in Ireland
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Visitors to Ireland -
The Gathering 2013Overseas visitors up 7%
US visitors up 15%
265,000 extra visitors was huge achievement in difficult economic situation
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6,000 extra hotel beds in boom- only 1500 lost in last 3-4 years
- 70% bed nights are Irish customers
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Hotel Occupancy and Rates will continue to recover
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Hotel Occupancy and Rates will continue to recover
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Experiences Matter Most
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Strategies often overtaken by eventsWorld can change faster than you can hold a board meeting
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You need more than
one strategy to grow your
hotel business
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22
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GLOBAL ECONOMY
WILL GROW 2014-2020
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WGP 1980-‐2013 (%,constant prices)
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US GDP 1980-‐2013 (%,constant prices)
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EU GDP 1980-‐2013 (%,constant prices)
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Vietnam GDP 1985-‐2011
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Republic of Ireland boom was fed by low Euro interest rates
Low borrowing costs, high inflation, fixed exchange rate
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2% inflation target likely to be discarded
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•
£ 375bn
$2.3 trillion US + $65bn per month
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Euro to Pound -‐ managing risk
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>40% WDP by 2015� IMF - adjusted for Purchasing Power Parity
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$3.4 trillion
Reserves
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300 million move to ciSes in ChinaRapidly growing middle class = travellers
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FUTURE of TRAVEL will
be DRIVEN by
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EMOTION and desire for EXPERIENCE
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• Mother changed mind re banking online / mobile - in 3 hours, leapt 30 years
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39
“Great hotel guest experiences”
Mystery Shopping
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80% lost in seconds
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Hotels, conference centres and travel agents
need to respond instantly to e-‐mail
Online travel revoluSon
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What can hotel call-‐centre see ?
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LEISUREGROWTHMARKETS
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People Eat Out More
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Breaks – Stress-‐Busters• Luxury and pleasure• Impulse buying • Special treats• Many more short city-
breaks – at all times of year
• Second main holidays / adventure / activity eg winter sun
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5% in UK will take an adventure break in 2014
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Tailor made holidays / mulS-‐desSnaSon luxury
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City breaks now as popular as beach holidays for UK residents
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Stag weekend / Hen weekendAverage UK 15-‐24 year old took 5 breaks last year
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21,000 marriages a year in Irelandand global trend is more elaborate
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• 5000 brides confetti.co.ukEU 600 million
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Desire to be Different
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Memories and Moments
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BUSINESSGROWTHMARKETS
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68,000 overseas visitors to Dublin conferences in 2013Ireland events market EU100m a year
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Making it more Personal
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Demand for unusual venues is growing
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Business mixed with Leisure• 33% of tourism spending in London is by business travellers
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OLDER GUESTS GROWTH MARKET
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1 billion over 60 year olds in 10 years
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Europe Dying 4 couples to produce singlegreat-grand childin some nations
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75% of all US and UK wealth owned by those over 65 -‐ mostly women
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Rest -‐ Reading
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IMPACTOF ONLINEON HOTELS
IN 2014
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Would recommend you to a friend ?
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"Perfection!," TripAdvisor Member, FEb 17, 2014 This was a most beautiful Paris hotel. Delightful, all perfect. We will stay again v soon. "Terrible! TripAdvisor Member, Jan 23, 2014 Terrible place, rats, dirty, noisy - sick with food poisoning for 2 weeks. Nearly died.
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1 trillion pages a month
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1 Billionaccounts
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e-‐commerce hits $1.5 trillion 201412% all UK retail
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Huge growth aggregators
Hotels and conference centres need to respond instantly to e-mail enquiries
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PriceTransparency
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Italy: 58% increase in aggregator sales of insurance in first 6
months of 2013 v 2012
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2014 ruling by Office of Fair Trading allows Online Travel Agents to discount hotel rooms, paid out of their own margins
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Hotel bookedon arrival in city
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Why can’t I find a place to stay?
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LocaSon MarkeSngis next
BIG THING
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• Zettabyte = 1024 ExabytesExabyte = 1024 PetabytesPetabyte = 1024 TerabytesTerabytes = 1024 Gigabytes
BIGData
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• Home• Work• Online• Offline• Sales• Entertain• Phone• Mobile• Chat• Mobile
KNOW YOURCUSTOMER
Travel and RoomPreferences
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HOW TO AMAZE YOUR
GUESTS
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Night Flight or Day Flight Going out or coming home? – work, food, drink,
chat, party, unwind, dark, quiet, sleep, leave
Best for Business ?Out / Back
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�Click to edit Master text styles
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RoomKey
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Junk but no iron
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Treat every customer as if a member of your own family or a
friend eg web / phone
The only hotel value worth having
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Wonderful Memories
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RESOURCES>500 videos of Keynoteshttp://www.youtube.com/pjvdixon
Global Trends Website:http://www.globalchange.com