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Prepared by:

Matthias Meyer-Schönherr

Director Business Development

Sedo GmbH

Domainmeeting.pl Future developments and perspectives for the

Sedo Marketplace and the opportunities with the

new gTLDs

Domainmeeting.pl Future developments and perspectives for the

Sedo Marketplace and the opportunities with the

new gTLDs

Sedo Awards and Industry Recognition

� Established 2001

� Offices in US, Germany & UK

� World‘s largest domain marketplace

� Largest global partner network

� One-Stop-Shop domain solution provider

� > 14 Million domains for sale at Sedo

� > 6 Million domains parked at Sedo

� > 1 Million clients worldwide at Sedo

� > 77 Million $ domain sales revenue

� Awards: Domain Name Wire Survey Winner 2007-2009, Webhost Directory Award, Domainers Choice Award 2008, Best Overall Domain Solution 2010

� In House Secure Transfer/Escrow Team

� Licensee of the TRUSTe Privacy Program

Outline

1. Improved Parking Statistics

2. SedoMLS

3. New TLDs and what we can do

What are we talking about?

Customer Feedback

Focus Group, Munich, September 2010Focus Group, Boston, September 2010Online Survey, August 2010Continuous feedback

SedoPro World Tour

Customer Feedback

Remove that 3000 domains limit!

The SedoPro domain parkinginterface is extremely

complicated!

I want full details on the sources of traffic.

I want a searchfunction by ccTLD

Better looking pages!

The biggest problemis load time

53.1 % > Make it faster

46.5 % > Make it easier to find what I need

44.3 % > Make it support bulk changes even for big portfolios

30.9 % > More customized Reports

What I want to see is a History of optimization

changes!

I want to view myportfolio stats!

Make it easier toorganize

Integrate better theparking and sales

sections!

I need to see whichkeywords areclicked andsearched for!

Sedo should offer a trimmed website.

I miss the option tocheck my different portfolios at a glance

Sedo’s Next-Generation Parking Stats

Product Goals

1. Improved performance

2. Improved usability

3. New functions

4. New structure

Performance

2005 2011

6.93 sec 0.78 sec

Give 10 domains with sum of views and sum of earnings from last 32 daysordered by earnings from an account with 500,000 parked domains.

Improved usability

� Faster

� Delivers more data

� No more time outs

� Easier to scale

� Can handle your future growth

New Functions

1. History of optimization changes

2. Keywords searched on your parked domain

3. Advanced filters

4. Enhanced referrers

5. Custom Quick Views

6. Improved Portfolio management

7. Available in 4 languages

New Structure

My Sedo

Domain Management Reporting

Parking settings Sales settings Parking reports Sales reports(future plan)

Domain details

Customer and Press Feedback

i hate it

the new interface is clean and easy to use.

Leonard Holmes, NameMonetizer.com

Wow, talk about a leap forward… My favorite feature is that the analytics seem more solid than other parking platforms I have

used.

Comment on dnw.com

Das sieht fantastisch aus. Sehr gute Arbeit. Sehr übersichtlich, mit neuen Werkzeugenund vor allem schnell.

Post on Consultdomain.de

…while the new interface is much easier to understand and manipulate, the biggest improvement in my mind is the speed at which it loads.

Andrew Allemann, dnw.com

Axel KaltzDirector of Sales Operations

Axel KaltzDirector of Sales Operations

Patrycja Krol

Country Manager Poland

Patrycja Krol

Country Manager Poland

Sedo’s domain market vision

Anyone wanting a domain name has access to the global inventory of all names in the market.

A purchase from the secondary market will be as safe and simple as it is to register a name from the primary market.

The general public beyond the domain name industry recognizes and values domain names as assets that are an integral part of any branding effort. Domain names are seen as a legitimate investment choice.

Challenges

• Imperfect global distribution network

• Lack of standardization

• Difficult and inefficient ownership verification process

• Some registries don’t believe in the secondary market

• Some registry rules prohibit easy and efficient transfers

• The general public still does not understand the value of

premium domain names

StrategiesLinking all Aftermarkets to pool inventory so our partners have access to all available names through one source.

Working with ICANN and the registries to set standards and promote an EPP based, safe and efficient transfer process.

Working through our marketing and PR efforts to educate the general public about the value of domain names.

Building products that provide standardized global access to all names from the secondary market and a suite of services that enable their monetization, pricing and trade.

SedoMLSBasic & Premium

SedoMLS provides participating registrars and their customers access to domains from our global inventory.

1. SedoMLS Basic allows access to all domains listed for sale at Sedo. It requires the Buyer to interact with Sedo directly.

2. SedoMLS Premium is our whitelabel, instant transfer integration. We work with most major TLDs and keep expanding our inventory through our new automatic SedoMLS inventory listing process.

What is SedoMLS Premium?

� Opportunity

SedoMLS Premium helps your clients to find the name they want for their website from our inexpensive, fixed-price domain inventory (95% is valued below $5,000). It also allows to list the names for sale and pays a commission to the registrar for each name sold.

� Development

The growth of our SedoMLS Partner network is a main strategic focus for Sedo in 2011 and 2012. We are quickly adding registrars to the network every single month.

� Result

As more registrars join the SedoMLS Premium network, the product is getting stronger and more lucrative !

SedoMLS – What does this look like?

SedoMLS Premium Integration Example

More

Large Portfolios

Buyer

Buyer

Buyer

Retail Sellers

Buyer

� Huge market – many registrars� Efficient channels – all names are priced� Liquid market – immediate fulfillment

Marketplace

Registrar C

Registrar B

Registrar A

Registrar A

Registrar B

Registrar C

SedoMLS Domain Sales Network

� Get your clients the name they want!

You have access to our full inventory of names for sale. Our brokerage team can help acquire names that are not listed.

� Great additional benefits for your registrants

Value added services (pricing, parking, appraisals, brokerage, promotion of their names, etc...)

� Increase your domain renewal rate

Once a registrant views a domain as an asset, they are more likely to renew the registration for the domain. Buyers of premium names are more likely to purchase a hosting package with it.

Advantages of SedoMLS Basic

� Uninterrupted client experience

Keep the buyer on your website and get them the name they want instantly!

� Improved search and name spinning

Huge domain inventory and best-in class search technology (integrated with Domainsbot)

� Increase your domain renewal rate

Offer your registrants a simple way to sell their domains through SedoMLS. Once a registrant views a domain as an asset, they are more likely to renew the registration for the domain.

Advantages of SedoMLS Premium

Benefits: � Very Large distribution & liquid

network means high sales

� Simply send us your domain names and we appraise them for you

� Total automation means you get paid faster!

Submitdomains

Price your names

SedoMLSIntegration

Sell domain

Receivepayment

Selling Names with SedoMLS Premium

Users do a search

Send queryto SedoMLS

Display domains

Purchase

Get invoiceless

commission

Benefits: � No hassle! Sedo takes care of

payments to sellers

� Flexible commission! You decide how much to charge per sale

� Great benefit for your registrants! Huge domain inventory and best-in class search technology

� You maintain relationship with your registrants

Buying Names with SedoMLS Premium

SedoMLS requests transfer

Unlock & return

auth-code

Transfer domain

Receive 5% commission

3 easy steps: 1. Integrate SedoMLS optimized

search technology to your website, using a simple yet powerful API

2. Send cart and buyer data to SedoMLS upon checkout

3. Enable backend inter-account domain transfer

© Sedo.com LLC, 2009 -CONFIDENTIAL- 29

SedoMLS Premium Transfers

TLDs that are compliant

� .com

� .net

� .info

� .org

� .biz

� .asia

� .mobi

� .de

� .co

� me

� .it

� .no

� .ch

� .li

� .dk

� .ws

� .nl

� .es

TLDs that are compliant

.pl:

•is in the approval process

© Sedo, 2010 -CONFIDENTIAL- 32

Sedo Product Solutions

Marketplace Integration Options (SedoMLS, Standard Marketplace)

Registrar Parking (unused and expired names)

Expiring Products Choices

Value Added Services for your clients (Brokerage, Pricing, Promotion, Buy, Park, Sell)

Cross-Promotion and Partnership Benefits (Newsletter, Website, Affiliate Program

Landrush, Conflict and Premium Auctions

New gTLD Auctions – Status Quo

• ICANN has published new (final ? ☺) gTLD

application guidebook as Steve explained in detail

• There was good progress and sense of urgency has increased over the last three ICANN conferences

New gTLD Auctions

Market Situation:

•Roughly >500 new gTLD applicants

•Brands and generics

•All of them needing a solution for sunrise / conflict / landrush / premium auctions

Once you want to participate you should have a solution for sunrise, conflict, and premium auctions included in your

application will be paramount. With a stellar record of working with registries such as Neustar and with new TLDs such as

.co, .mobi, .me Sedo can offer its auction partners:

� The largest audience of global domain buyers

� Outreach to the domain community in multiple languages

� Expertise in running specialized auctions for registry

operators & clients

� Custom marketing and promotional packages

� A dedicated account manager for your sunrise, conflict, or

premium auction

Thank You! Thank You!

Sedo.com

Facebook: SedoPartners

Twitter: SedoPartners

partners@sedo.com

Matthias Meyer-Schönherr

Axel Kaltz

Patrycja Krol