Furqan naeem & arslaan...
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Transcript of Furqan naeem & arslaan...
PRODUCT & SERVICES DECISION
1. PRODUCT LINE 2. PRODUCT MIX
FURQAN NAEEM & ARSLAN
FURQAN NAEEM & ARSLAN
PRODUCT LINE PRODUCT LINE
A product line is a group of products that are closelyrelated because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges. Product line is the number of items include
I. Product line stretching II. Product line Filling
SAMSUNGSAMSUNG PRODUCT LINE PRODUCT LINESAMSUNGSAMSUNG PRODUCT LINE PRODUCT LINE
Product Product LineLine
Product Product LineLine
PRODUCT LINE STRETCHINGPRODUCT LINE STRETCHING
Product line stretching occurs when a company lengthens occurs when a company lengthens Its product line beyond its current range based on additional Its product line beyond its current range based on additional Or different features.Or different features. For Example: GALAXY NOTES 2, 3, 4, 5GALAXY NOTES 2, 3, 4, 5
PRODUCT LINE FillingPRODUCT LINE FillingPRODUCT LINE FillingPRODUCT LINE Filling
Product line filling is the type of product line extensionto introduce new version of existing product in the market within the same price range. For example: For example: Galaxy Note 8.0, Galaxy s6, Galaxy Note 8.0, Galaxy s6, Galaxy tab, Galaxy Mega 5Galaxy tab, Galaxy Mega 5
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