Product & services Decision

Furqan Naeem & Arslan

PRODUCT LINE PRODUCT LINE A product line is a group of products that are closelyrelated because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges. Product line is the number of items include

I. Product line stretching II. Product line Filling

SAMSUNGSAMSUNG PRODUCT LINE PRODUCT LINE

Samsung Mobiles

Camera, Smart camera & Camcoder

Camera, Smart camera & Camcoder

Printers & Multifunction

Printers & Multifunction

Tv, Plasma tv, LEDTv, Plasma tv, LED

Home Appliance

Product mix consists of all the products and items that a particular seller offers for sale

1. Width: The number if different product line that a company sellsThe number if different product line that a company sells2. Lengt: The total number of items within id product lineThe total number of items within id product line3. Depth The number of version offered of each product in the lineThe number of version offered of each product in the line4. Consistency How closely related the various product line are in How closely related the various product line are in end.end.

Product Mix

SAMSUNG PRODUCT MIXGalaxy Mobiles, Note, Tab

Printers, multi, Laser

Camera, smart & Cam

TV, LED & Plasma

Home appliance

S1 1 Tab 4

ML-6715

CLX-838

SL-C41

DV300F

Wb1100

Smx30

HU7200

Uhd72

P42h

Ram25

wf80f5

HR18hp

S2 2 5 ML-2571

CLX-621

SCX-460

Es30

C35 HMx80

hu9000

T27b75

E5500

Rf858

wa90f

As18mw

S3 3 Tab s

SCX-452

CLP-315

Es28

NX30

SMx80

h5000

S23s300

E450

Rsh1n

wd870

as18vw

S4 4 SCX-460

CLP-610N

St66 Wb30

Gk55k

S23a7

Rs20n

wa80v

As24fax

S5 5

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PRODUCT MIX WIDTH

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MIX LENGTH

PRODUCT MIXPRODUCT MIX