Funnels

Funnels10 THINGS MARKETERS SHOULD AUTOMATE TO DRIVE LEADS AND REVENUE

1. Data Enrichment


…purchase process by delivering relevant content such as white papers, articles, and event and Webinar invitations.


2. Nurturing Programs


3. Abandoned Forms, Web Visits, Media Plays


…harness the power of Web tracking and use your marketingplatform to automatically send an email based on actions your prospect took – or, in this case, didn’t take.


4. Welcome Programs and Activation


5. Product / Service Reviews and Testimonials


6. Anniversaries and Birthdays


7. Ordering


8. Transactional Emails


9. Events


10. Lifecycle Messages

10x-Times RESULTS

Remember, Almost Nothing Good Happens Automatically, Only Bad

Happens!

Coaching Play Book:Convert

the Funnel

Funnels

Coaching Play Book: Convert the Funnel

Funnels

Part 1: Brainstorming

1. What actions do you think your prospects might logically take as they move through the funnel?

2. Think about people who are your current customers. What actions did they take before they decided to make their first purchase? (I.e., download more info, call for information, request info by mail, come in to the store, etc.) List as many common actions as you can think of.

1. From the lists above, write down the actions prospects take that you ARE currently able to TRACK. (For example, if they call for information, do you already have a method in place to track this action?)

Coaching Play Book: Convert the FunnelFunnels

Part 2: Brainstorming

4. Refer to your answers to questions 1 and 2 above. Write down the actions that you are NOT currently able to track but that you consider "logical milestones" when moving through the funnel.

5. Describe what would have to happen for you to be able to track the "logical milestones" you just identified in question number 4 above. Include time, energy and monetary costs.

6. Decide which "logical milestones" you can TRACK (or become able to track) which also make sense from a cost perspective. List them all below.


Part 2: Mapping Your Funnel

You can use multiple media types:Coaching Play Book: Convert the Funnel

Funnels

Emails Letters (through regular mail) FedEx/UPS packages Live outbound calls Automated Voice Broadcasts Faxes Postcards Gifts Text Messages Tweets

Multiple media is important because:Coaching Play Book: Convert the Funnel

Funnels

1. People respond to media differently.

2. Not all media are created equal.

3. Using multi-media creates a unique experience.


Lesson 3: Make It Automatic


25 Specific Occasions for Follow-Up Sequences

1. Contacting Past Customers (When You Haven't Been Staying In Touch Enough)

2. Appointment - No Sale3. What To Do During A Free Trial4. Free Report With Special Offer To Buy5. Free Report To Get An Appointment6. Lost Customer7. Testimonial Request8. Testimonial Thank-You9. Affiliate Attraction Sequence


25 Specific Occasions for Follow-Up Sequences10. Getting Your Customers and Clients to

Refer Their Friends and Family11. Affiliate: Move To Activities To Get More

Sales For You12. Referral Request13. Referral Thank-You14. Holiday/Seasonal Promo15. Promote New Product To Existing

Customer16. Get First Time User/Buyer to Become

Repeat User/Buyer17. Loyalty Program Promotion18. Stick Campaign (Incentive not to Cancel)


25 Specific Occasions for Follow-Up Sequences

19. We Screwed up20. Networking Meeting Follow-up

Sequence21. "I spoke with (your gatekeeper)…"22. "I saw your ad in …"23. Follow-up to a

Presentation/Speech, etc.24. Follow-up to a Free Report

Download25. Webinar Invite Sequence


Email #1: Confirm Request

You've Downloaded Some Incredible Information!

Dear Scott,

More than likely, you are bombarded on all sides with people wanting your attention.And, your time is valuable. That's why I wanted to take a minute to thank you for downloading this free report:

No More Nod-Off: 5 Simple Secrets to

Boosting YourEnergy and Taking Back Your Life.

In this valuable, FREE report you will discover:

- How to maintain constant energy through your day.- 3 Secrets to help you get up earlier and keep going longer.- The cure for nodding off especially when you shouldn't- And so much more!

Coaching Play Book: Convert the FunnelFunnelsEmail #1-Continued: Confirm Request

If you use the strategies in the report correctly, you will see magical things happen. In just a few short days, you'll be wondering what to do with all the extra time you’re spending awake!

Now, if you're like most people, you might be thinking, "Okay, I'll read this when I get a chance. But can you really afford to put it off? If you're like I was falling asleep at Stoplights you might not be around to read this later.

So, here's what you need to do. Sit down before anything comes up to distract you and read this important report. By the end of the day, you'll be on your way to days full of energy and nights to enjoy!

Take the time to read this free report today!

Sincerely,Brad Lloyd

P.S. If you did not receive the download, click the download button at the top of the screen. you did not receive the download, click the download button at the top of the screen.

Funnels

Customer Experience Map

"Remember, Your Customer Demands To Be Understood” The Time Is Now To Create Your Empathy Map…. !!!

Empathy Map

Funnels

Business

Transcript of Funnels