FUNKY PROJECTS - Cocreation Sucks!
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CO-CREATION SUCKS!!! SDN-MADEIRA 260909 ANTITHESIS OF CO-CREATION AND INNOVATION ASIER PEREZ [email protected] www.twitter.com/asierfunky
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Presentation done by Asier Perez, director of Funky Projects, at Service Design Conference 09 in Madeira 2009 Oct 26. This presentation challenges the belief that a co-created project is brilliant because it is the result of many diverse voices and highlights that most co-creative practice flattens when reaching a general consensus.
Transcript of FUNKY PROJECTS - Cocreation Sucks!
CO-CREATION SUCKS!!!
SDN-MADEIRA 260909
ANTITHESIS OF CO-CREATION AND INNOVATION
ASIER [email protected]/asierfunky
FOR PEOPLE AND BY PEOPLE
ALL INNOVATION IS SOCIAL
OPEN BIZ
FARNSWORTH GLASS HOUSE
JOHNSON MIES
SEAGRAMBUILDING
TAYLOR,FORD&CO.
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HUMAN CENTERED
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COCREATION IS STILL ON AN INDUSTRIAL
VALUE CREATION MODEL
3D WEB EXPERIENCE
B2C
ASOMO’S VALUE FOR FINAL CONSUMERS
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AN ILLUSION IS A DISTORTION OF THE SENSES, REVEALING HOW THE BRAIN NORMALLY ORGANIZES AND INTERPRETS SENSORY STIMULATION. WHILE ILLUSIONS DISTORT REALITY, THEY ARE GENERALLY SHARED BY MOST PEOPLE
ILLUSION OF INNOVATION DUE
TO PARTICIPATION
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HUMAN CENTERED
INCREMENTAL INNOVATIONVS
RADICAL INNOVATIONDEPRIVED
INNOVATION
CONVENTIONAL WISDOM
KENNETH GALBRAITH
TRULY CORRECTvs.
CONVENIENTLY ACCEPTABLE
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HUMAN CENTERED
CONSENSUS CANCELS
INNOVATION
MEPHISTO
PREDICTABILITY BRINGS NO
INNOVATION BUT ACCEPTANCE
WHAT VALUE DOES COCREATION
PROVIDE TO THE PARTICIPATING
PERSON?
Deliberative public engagement should not be used:‣ when crucial decisions have already been
taken; or‣ if there is no realistic possibility that the
engagement process will influence decisions.
DIVERSITY & POLYSEMIA
WE AGREE TO DISAGREE
www.hellochange.ning.com
NESKATEKA SURPRISE VIAJE EN TU CIUDAD
THIRITOPA THEBESTOF
VUELO BERDINSAREA FENA WORKSHOP
VIAJE EN TU CIUDAD
CONCLUSIONSIf you were at the talk you might remember some of the ideas we debated, please write them at the comments of SlideShare
Some of them were:- Yes we cheat ourselves-We’re too hard facts driven to convince customers- Diversity, agreement for disagreement, beyond predictable…- …
FUNKY PROJECTSwww.funkyprojects.comasier@funkyprojects.comwww.twitter.com/asierfunky
