Functional Information Systems

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    FUNCTIONAL BUSINESS

    SYSTEMS

    ap

    er

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    BIS 1202 FOUNDATIONS OF INFORMATIONSYSTEMS

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    Overview

    Marketing Systems

    Manufacturing Systems

    Human Resource Systems

    Accounting Systems

    Financial ManagementSystems

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    Functional Areas in an

    Organisation A Vertical View

    (Laudon & Laudon,

    2006)

    Marketing Finance ManufacturingHuman

    resources

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    From the pyramid, Each vertical sectionrepresents a functional area of the

    organization, and thus a vertical view can be

    compared to a functional view of theorganization

    Information systems can be designed to

    support the functional areas or traditionaldepartments such as, accounting, finance,

    marketing, human resources, and

    manufacturing, of an organization

    Such systems are classified as functional

    Functional Areas in an Organisation. A Vertical

    View

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    Functional information systems are typicallyfocused on increasing the efficiency of a

    particular department or a functional area.

    One disadvantage of functional systems isthat although they may support a particular

    functional area effectively, they may be

    incompatible to each other(NO interactionbetween internal systems ).

    Such systems, rather than aiding

    organizational performance will act as

    inhibitors to an organization's development

    Functional Areas in an Organisation A

    Vertical View

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    Functional Areas in an Organisation A

    Vertical View

    Organizations have realized that in order to be

    agile and efficient they need to focus on

    organizational processes

    A process may involve more than one functionalarea.

    Some Information Systems are cross-functional

    Example: A TPS can affect several differentbusiness areas: Accounting, Human Resources,

    Production, etc.

    Some Information Systems concentrate on one

    particular business area (Accounting for example)

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    FUNCTIONAL INFORMATION

    SYSTEMS

    These systems are:

    Marketing Systems

    Manufacturing Systems

    Human Resource Systems

    Accounting Systems

    Financial Management

    Systems

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    Functional

    Business

    Areas

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    Marketing Systems

    Marketing Information Systems provideinformation technologies that support majorcomponents of the marketing function.

    Interactive Marketing

    Customer focused marketing process

    Based on using Internet, intranets, &extranets to establish two-way

    communications between customers orpotential customers and the business

    Customers become involved in productdevelopment, delivery, & service issues

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    Marketing systems

    Market Research

    Statistical models help market

    researchers find the best populationsfor new and existing products

    Targeted Marketing

    Database management systems(DBMS) help define potentialcustomers as narrowly as possible

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    Marketing systems

    Five targeting components Community: Customize their Web advertising

    messages and promotion methods to appeal topeople in specific communities. Virtual

    communities. Content:Advertising such as electronic billboards

    or banners can be placed on various Web sitepages, in addition to a company s home page .

    These message reach the targeted audience.

    Context:Advertising appears only in Web pagesthat are relevant to the content of a product orservices.

    So advertising is targeted only at people who are

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    Marketing systems

    Sales Force Automation The sales force is connected to marketing

    websites on the Internet, extranets, & the

    company intranet Equipping salespeople with information technology

    to facilitate productivity IT allows salespeople to present different options for

    products and services on the spot. Increases productivity of sales force Speeds up the

    capture & analysis of sales data.

    Allows management to provide improved delivery

    information & better support of the sales force.

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    The Internet as a Marketing and SellingMedium

    Web lets companies reach moreshoppers and serve them better

    Mobile Commerce (M-Commerce) isthe newest form of marketing

    Commercial announcementspervade the Web

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    MarketingSystems

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    Manufacturing systems.

    Support the production/operations function

    Assists firms in,

    Planning, monitoring, & controlling

    inventories, purchases, & the flow of goodsand services

    Plant activity scheduling

    Material requirement assessment Material reallocation between orders

    Resource qualification for task completion

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    anu ac ur ng ys ems(continued)

    Computer-Integrated Manufacturing (CIM)

    the manufacturing approach of using computers to

    control the entire production process

    Objectives of CIM Simplify production processes , product designs

    and factory organization as a vital foundation to

    automation and integration.

    Automate production processes and the businessfunctions that support them with computers

    machines and robots.

    Integrate all production and support processes

    using computers telecommunications networks

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    anu ac ur ng ys ems(continued)

    Supports the concepts of flexible

    manufacturing systems, agile

    manufacturing, & total qualitymanagement

    Computer-Aided Engineering (CAE)

    Computer-Aided Design (CAD)Material Requirements Planning

    (MRP)

    M f t i S t

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    Manufacturing Systems

    (continued)

    Computer-Aided Manufacturing (CAM)

    Systems that Automate the production process

    Manufacturing Execution Systems (MES)

    Performance monitoring systems for factory flooroperations

    Track, schedule, and control manufacturingprocesses Collect data such as:

    Hours machine operates every day of the monthHours the machine is idle and why

    MES includes shop floor scheduling and control, machinecontrol, robots control, and process control systems.

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    Manufacturing Systems

    (continued)

    Process Control

    The use of computers to control an

    ongoing physical process

    Machine Control

    The use of a computer to control the

    actions of a machine.Also called numerical control

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    Manufacturing Systems

    (continued)

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    HUMAN RESOURCE SYSTEMS.

    Human Resource Information Systems

    Support

    Planning to meet the personnel needs of thebusiness

    Development of employees to their fullpotential

    Recruitment, selection, & hiring

    Job placement Performance appraisals

    Employee benefits analysis

    Training and development

    Health, safety, & security

    Human Resource systems

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    Human Resource systems

    (Cont.)

    Employee Record ManagementReduce space needed to store

    records, time to retrieve them, andcosts of both

    Promotion and RecruitmentSearch databases for qualified

    personnel

    Use intranet to post job vacancies

    Use the Web to recruit

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    Human Resource systems

    (Cont.)

    TrainingMultimedia software training is replacing

    classrooms and teachers (CBT)Training software simulates an actual task

    or situation and includes evaluation tools

    EvaluationEvaluation software helps standardize theevaluation process and adds a certain

    measure of objectivity and consistency

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    Human Resource systems (Cont.)

    Compensation and Benefits Management

    ISs can help manage compensation efficiently

    and effectively

    Calculate salaries, hourly pay, commissions,

    and taxes

    Automatically generate paychecks or direct

    depositsSpecial software helps manage benefits, such as

    health insurance, life insurance, retirement plans,

    and sick and leave days

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    H R S t

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    Human Resource Systems

    (continued)

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    Accounting system.

    AISs automatically post transactions in the books and

    automate generation of reports for management and legal

    requirements

    Record and report business transactions and other

    economic events Online Accounting Systems

    Account ing Informat ion Systems

    are being affected by Internet and client/Server

    technologies. Using the internet ,intranets, extranets and other

    networks changes how accounting information

    systems monitor and track business activity.

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    Accounting Systems (continued)

    Six widely used accounting systems

    Order processing

    Captures & processes customer orders and

    produces data needed for sales analysisand inventory control

    Inventory Control

    Processes data reflecting changes in itemsin inventory.

    Helps provide high-quality service whileminimizing investment in inventory &

    inventory carrying costs

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    Accounting Systems (continued)

    Accounts Receivable

    Keeps records of amounts owed by

    customers from data generated bycustomer purchases and payments

    Accounts Payable

    Keeps track of data concerningpurchases from, and payments to,

    suppliers

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    Accounting systems (Cont.)

    Electronic Data Processing (EDP)

    Audits

    Ensure electronic systems comply with

    standard regulations and acceptable rules

    Ensure systems cannot be manipulated toavoid acceptable principles

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    Accounting systems(Cont.)

    Fi i l i f ti

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    Financial information

    system. The job of financial managers is to manage

    money as efficiently as possible by:

    Collecting payables as soon as possible

    Making payments by the latest time allowed

    by contract or law

    Ensuring sufficient funds are available for

    day-to-day operations

    Taking advantage of opportunities to accrue

    the highest yield on funds not used for

    current activities

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    Financial Management Systems

    Supports financial managers in

    decisions concerning

    The financing of the business

    The allocation & control of

    financial resources within thebusiness.

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    Financial Management Systems

    (continued) Major financial management system categories

    Cash Management

    Collects information on all cash receipts and

    disbursements on a real-time or periodicbasis

    Investment Management

    Helps the financial manager make buy, sell, or

    hold decisions for each type of security

    Helps the financial manager develop the

    optimum mix of securities in order to minimize

    risk and maximize return

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    Finance (Cont.)

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    Financial management system

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