FULLSUS_MEDIAKIT

For more information contact Account Manager, Eloise Meyer, T 021 685 0287 / M 079 541 4347 / [email protected]

MEDIA KIT about

Full Sus is a FREE, NATIONAL publication, specifically focused on reaching the Mountain Biking enthusiasts who already mountain bike or who are about to start, with a little nudge from us! With a passion for outdoor adventures at the core, we offer locally generated content with no syndication to our targeted readers. We have been in the market for over 3 years and as the highest circulating MTB publication (ABC Audited), we are well respected in the cycling arena and offer our advertisers an affordable way to reach prospective clients within the environment.

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Gear Page 28

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Feb2016, Vol 31

Rift Valley OdysseyPage 11

www.issuu.com /FullSussa full sus

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Win: USN VouchersPage 27

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Out in Africa: Lesotho FS

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Bike Review Page 16

#MountainBikeKingdom

The Mountain Kingdom of Lesotho has a new hashtag - #MountainBikeKingdom and Mark West reckons it’s a fitting description.

Completely surrounded by South Africa, our tiny nation is renowned for high mountains

and rough roads. These tracks used to be the exclusive domain of intrepid 4x4 drivers, but now more and more adventurous mountain bike riders are experiencing the delight of exploring Lesotho.

The most recognised of the MTB activities inside our borders is the annual Lesotho Sky stage race. However, the MTB bug has also spread amongst the indigenous Basotho people leading to the

formation of the first ever African UCI MTB Team outside of RSA (ACE-The Sufferfest Lesotho MTB Team) with a goal of taking Lesotho’s finest riders to races all over the globe.

Every year more and more opportunities are opening up, and 2016 looks to be a great year for Lesotho MTB with the hosting of the African Continental MTB Championships at the Afriski Mountain Resort.

Cycling, as an organised sport, is still in its infancy in Lesotho. Back in the early 2000s the big attraction

was the annual Tour de Lesotho road race, which featured the cream of South African and world riders, such as Malcolm Lange, Nic White, the Velits brothers and a very young Chris Froome! We soon realised how high the standard was (and how unfriendly the riders) in the professional peloton. Even training was a problem because it was difficult to find a long flat road to practise group riding. It was almost by accident that we discovered that our riders were actually pretty good at MTB and switching disciplines made perfect sense considering the landscape of Lesotho.

The switch to MTB also coincided with the emergence of the Lesotho Sky race as a major annual focus and

the rest, as they say, is history.Alongside Lesotho Sky, the AfriSki

Mountain Resort in the north of the country is also working hard to develop mountain biking. As the names suggests, the resort was developed to take advantage of the alpine conditions in winter. Now the resort boasts a myriad of wonderful trails – from exhilarating downhill tracks (making great use of the ski-lift to get up to the top again) to sweeping XC trails and longer routes to the top of the Drakensberg Escarpment. The last weekend of each summer month is set aside as MTB Weekends and are very popular with riders from South Africa.

CHERIE VALE


MEDIA KIT audience

15 480ABC Audit: JAN 2016

3 000 copies more than our nearest competitor

C I R C U L A T I O N

6-10LSM

OUTDOOR ENTHUSIAST FITNESS CONCIOUS HEALTHY LIFESTYLE DISPOSABLE INCOME TRAVEL OFTEN TECH SAVVY

FullSussa

2 487Likes

@FullSussa

2 511Followers

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346Followers

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15 276reads

40% 60%

FROM OUR READERS

Always enjoy reading Full Sus

Kurt Anton Vermaak

Hi Guys. Grabbed one of your mags last weekend and had a

fantastic read, loved it. KEEP IT UP

Dirt Apparel

I am new at MTB. The advice is informative.

Thanks.

Rajin Naidoo


MEDIA KIT content

Features Relevant and compelling

Gear Product Reviews

Editor’s Review

Bikes Detailed bike reviews

News What/Where/Who?

Latest developments

Must do events

Trails and Places

Tech What you need

Nutrition Recipes and expert advice

Training Skills improvement

Strength training

Cross training tips

Events Pre and post-event information

Must do events

Race calendar

Regular columns

Competitions

Publishing Editor: Shayne Dowling

Content Editor: Seamus Allardice

Advertising Sales: Eloise Meyer

Regular Contributors: Erik Kleinhans, Steph Garlicki,

Dr Mike Posthumus, Diana Carolin, Kathryn Fourie, Jacques Marais,

Stirling Kotze Snr & Jnr, Amy Burton, Joëlle Sleebos, Molly Fitzgerald


MEDIA KIT

AVAILABLE NATIONALLY AT:

Running Stores

Bike Shops

MTB Clubs

Trail Centres

Coffee Shops

Sportsman’s Warehouse outlets

Trail Running Events

MTB Events

Motor dealer showrooms

ALSO AVAILABLE IN:

Botswana

The Bike Shop Gabz

Gaborone Cycling Club

Windhoek

Sportsmans Warehouse outlet

distribution

257T O TA L N U M B E R O F O U T L E T S

Breakdown Per Province

Province Total number of outlets

Western Cape 109

Eastern Cape 21

Northern Cape 3

Free State 10

KZN 24

Mpumalanga 6

Limpopo 1

Gauteng 78

North West 3

Neighbouring Countries 3


MEDIA KIT

YEAR IN REVIEWFULLSUS FebruaryTHEME Beyond Borders: Africa - races to do/riders to followGEAR Sunglasses

FULLSUS MarchTHEME Other than the Epic:What other riding options in MarchGEAR Handpumps

FULLSUS AprilTHEME Safety - Avoiding crime, injury and vehiclesGEAR Helmets

FULLSUS MayTHEME Bike tech: The future of MTB technologyGEAR GPS/Bike computers

FULLSUS June/JulyTHEME WinterGEAR Thermals

FULLSUS AugustTHEME Women’s Month - All things feminineGEAR Women’s gear

FULLSUS SeptemberTHEME Kids - Raising Rippers. Getting kids into MTBGEAR Kids Gear

FULLSUS OctoberTHEME XCM - Marathon: Best single day marathon racesGEAR Nutrition

FULLSUS NovemberTHEME Spring Cleaning - planning holidays/getting refreshed for 2017GEAR Sweat gear

FULLSUS Dec/JanTHEME Mixing it up: Cross training off your bike to boost fitnessGEAR Sun Cream

2016


MEDIA KIT rates

PRINT RATESAdvertising units 1 insert 3+ inserts 10+ inserts

OBC Full Page N/A R14 000 R10 500

Front Cover Strip N/A R8 800 R8 000

Page 3 N/A R12 000 R9 500

Sponsored Page N/A N/A R6 500

Full Page R10 500 R9 000 R8 000

Half Page (Horizontal) R7 700 R6 900 R6 000

Half Page (Vertical) R8 470 R7 590 R6 600

Strip Ad (Horizontal) R4 500 R4 000 R3 600

Strip Ad (Vertical) R4 950 R4 400 R3 960

Classified Adverts R1 800 R1 500 R1 350

DIGITAL RATESAdvertising units Size Print Advertisers Digimag only Advertisers

Full Page static (incl. 1 optional embedded video) 1280px (w) x 720px (h) R5 000 R10 000

Full Page video HD video (Vimeo/Youtube) R5 000 R10 000

Half Page static 640px (w) x 720px (h) R3 500 R7 000

Third Page static 426px (w) x 720px (h) R2 500 R5 000

Embedded video/product link HD video (Vimeo/Youtube) R3 500 R7 000

ONLINE RATESAdvertising units Size Print Advertisers Digimag only Advertisers

Island 300px (w) x 250px (h) R3 500 R7 000

Banner 1 800px (w) x 120px (h) R3 500 R7 000



230 x 320

230 x 70

230 x 10

230 x 160

115x

320

75x

320

112.5x 60

230 x 80

Full Page Sponsored Page Half Page (H) Half Page (V) Strip Ad (H) Strip Ad (V) Classified Ad

ALL PRICES EXCLUDE AGENCY COMMISSION AND VAT


MEDIA KIT dates and specs

ISSUE Booking deadline Material deadline

February 2016 15 January 25 January

March 2016 12 February 22 February

April 2016 14 March 24 March

May 2016 15 April 25 April

June/July 2016 13 May 23 May

August 2016 15 July 25 July

September 2016 12 August 22 August

October 2016 16 September 26 September

November 2016 14 October 24 October

December/January 2017 11 November 21 November

Coldset Print Requirements Complete material to be supplied as follows:

PDF file (200dpi, compliant PDF/X - 1a: 2001)

Colour - CMYK ONLY and ALL blacks have to be 100%K

NO Pantone or RGB files

Font/Typesize - black text on white, no less than 7pt

white/colour text on colour, no less than 10pt

NO Bleed, crop or registration marks

NO ‘white space’ around the material

Material can be sent on disc, email or via Adsend.

Online advertising requirements Material can be sent on disc or via email

Accepted formats: gif, jpeg or animated gif

File size cannot exceed 100kb

Shared advertising space

Maximum of 10 ads per slot

Cancellation Policy: Any advertiser or its Advertising Agency may not cancel advertising after a booking has been confirmed, within 30 days of the initial booking deadline and within 20 days of any booking deadline during the agreement term thereafter. Cancellations prior to the agreed deadline must be in writing. Verbal (including telephonic) cancellations will not be accepted. If the Advertiser cancels any booking, he relinquishes any right to that package and discount (if any) to which he as previously entitled and Advertisements will be paid for at the appropriate rate. A new invoice will be issued for any surcharges relating to Advertisements that have already been invoiced at the discounted rate. The payment date for any previous invoices, however, remains unaffected.

PLEASE NOTE:

These requirements are given to ensure that there is the best possible reproduction of the materials supplied. A colour correct proof should be supplied for colour purposes, if not colour cannot be guaranteed. If you are in any doubt of what should be supplied, please feel free to contact us for more information on +21 685 0285/6


MEDIA KIT

TESTIMONIALSCHRIS COUVE FOR THE G-FORM ADVERT IN FULL SUS“So I believe the Full Sus ad for the G-Form pads was a success! I was at Africa Cycle Fair this weekend where I exhibited on behalf of G-Form with our infamous hammer demo. It was a great event and I got to talk one-on-one with the consumers who actually use the products. Turns out lots of people have ‘seen’ it (magazine ads) and know about our brand, the products and that it ‘hardens on impact’ - which is really great for me and my retailers. I didn’t have nearly the same level of awareness this time last year at the same event. So, I’m pleased to say I can see the payoff from this marketing exercise and a big thank you to you and your team for putting it all together! Very professional and a pleasure to work with.”

RAY WILSON FOR THE EASY-MOTION SA BIKES CAMPAIGN IN FULL SUS“I have never formally thanked you and Seamus for the help launching our Easymotion e-bikes. Few people give a new idea, especially one that hasn’t worked in the past, the opportunity you gave me. I felt the Full Sus staff were as swept up in the enthusiasm as I was (and still am) which gave me the confidence necessary to take the steps I did. It therefore seems natural that our adverts in your paper have led directly to sales, and the invites to demo days have worked wonders. The personal interest makes me feel as if you are all part of the team.”

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