R I G H T S G U I D E

2015 - 2016 Fall Winter Frontlist Catalog

TABLE OF CONTENTS

SEPTEMBER 2015 - MARCH 2016 HIGHLIGHTS 1

APRIL-AUGUST 2015 TITLES 20

Allyson T. González, Senior Manager, International Rights McGraw-Hill Professional

allyson.gonzalez@mheducation.com www.mhprofessional.com

Fall­Winter 2015

1259588688 Pub Date: 11/27/2015 Ship Date: 11/27/2015$28.00 Hardcover

192 Pages Business & Economics / Personal Success BUS107000 6 in W | 9 in H

The McKinsey Edge: Success Principles from the World’s Most Powerful Consulting Firm Shu Hattori

SummaryLearn the 47 strategies for success that consultants from the most prestigious management consultancy in the world use to become highly successful.

The McKinsey Edge culls the personal best practices of an elite group of managers connected to McKinsey & Company, a firm that services eighty percent of the world’s largest corporations.

Through a wealth of 47 rigorously selected, battle­tested, immediately implementable, and practical tips, readers discover the secrets to building the self, growing with others, enhancing process management, and going the extra mile to reach the next leadership horizon. Everyone struggling to accelerate their career will keep this book at their fingertips for its rare, real­world advice for ascending through the levels of management—all of which require specific mindsets and capabilities that only a handful of people ever master.

l Hattori worked for McKinsey & Company for five years and is in a unique position to leverage his connections and the book’s strategies

l Some of the most successful businesspeople in the world subscribe to the covered strategies and want to emulate how experts practice them in everyday business

l McKinsey & Company is a multinational firm with 108 global offices and is considered the most prestigious management consultancy in the world

Shu Hattori (Shanghai, China) is a Japanese­British national with experience in top management consulting at McKinsey & Company, Rocket Internet, Groupon, and MarketWatch.com.

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Comp TitlesHow Google Works Schmidt, Eric Grand Central

Publishing 9/23/2014 97814555823411455582344

$30.00 USD Hardcover Business &

Economics

The Firm McDonald, Duff Simon & Schuster 9/10/2013 9781439190975

1439190976 $30.00 USD Hardcover Business &

Economics

Japanese and Chinese rights are not available

1

Fall­Winter 2015

1259585425 Pub Date: 10/6/2015 On Sale Date: 10/6/2015Ship Date: 10/6/2015 $30.00 Hardcover

288 Pages Business & Economics / Strategic Planning BUS063000 6 in W | 9 in H

Rocket: Eight Lessons to Secure Infinite Growth Michael J. Silverstein, Dylan Bolden, Rune Jacobse...

SummaryBestselling author and global retail­brand legends reveal how to turn loyal customers into brand apostles

Rocket showcases the stories of sixteen entrepreneurs who achieved immortality in business, and how readers can emulate/innovate, engage their front line, and deliver stunning visual presentations. Coverage includes how to reframe the consumer’s anchor reference, make clever investments that change the category definition, and use customer contact as antennae for always­on insight.

This is a book written with authenticity, vibrancy, and engagement. Readers can take home a “self critique” that will inspire them to change their course forever. Coming from companies in retail, consumer­packaged­goods, and travel now worth billions of dollars—the inspiring stories of these business leaders reveal the mindset and techniques for understanding consumers’ hopes, dreams, and wishes in order to convert them into apostles, cravers, and brand ambassadors.

For everyone who wants a business to grow faster than a competitor—this inspiring book demonstrates the rule of 5/20/80/150. Five percent of customers personally generate 20 percent of revenues and can spur up to 80 percent of sales through personal endorsement and deliver up to 150 percent of a company’s profits. Advocacy to friends, family, and co­workers delivers a stream of growth.

l Silverstein is the bestselling author of Trading Up, The $10 Trillion Prize, Women Want More, and Treasure Hunt. This book continues his quest for insight from the heroes of consumer business and firsthand comments from consumers who drive them. It is a book that is clever, human, passionate, and tough minded.

l Boston Consulting Group (BCG) will publicize and market the book through domestic and international speaking engagements, including business conferences and seminars, business schools, professional associations, and other similar venues.

l BCG will promote the book internally at the firm’s annual partners’ meeting and other global and regional meetings in such cities as Paris, New York, Frankfurt, Chicago, and Hong Kong

Michael Silverstein (Chicago, Illinois) is a senior partner and managing director of the consumer practice at BCG.

Dylan Bolden (Dallas, TX) is a senior partner and managing director at BCG.

Rune Jacobsen (Oslo, Norway) is a senior partner and managing director at BCG

Rohan Sajdeh (Chicago, IL) is a senior partner and managing director at BCG.

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Comp TitlesThe $10 Trillion Prize

Silverstein, Michael J.

Harvard Business Review Press 10/2/2012 9781422187050

1422187055 $30.00 USD Hardcover Business &

Economics

Buyology Lindstrom, Martin Crown Business 2/2/2010 9780385523899

0385523890 $15.00 USD

Trade Paperback

Business & Economics

2

Rights licensed: Italian (EGEA);

Fall­Winter 2015

1259584178 Pub Date: 11/6/2015 Ship Date: 11/6/2015 $25.00 Hardcover

256 Pages Business & Economics/ Leadership BUS071000 6 in W | 9 in H

Tough Things First: Leadership Lessons from Silicon Valley's Longest Serving CEO Ray Zinn

SummarySilicon Valley legend Ray Zinn shows entrepreneurs and executives how to lead and succeed by tackling the Tough Things First

As the trailblazing founder and CEO of Micrel, Inc., Ray Zinn has relied on his training as a gymnast, passion as an inventor, and discipline as a leader to build a microchip empire. In this insightful, no­nonsense book, he tells it like it is—drawing from his vast experience and contrarian views to motivate and inspire today’s hungry entrepreneurs. Using a tough­love approach to business and life, Zinn tells leaders about the interconnected corporate mind, eyes, body and heart, and how discipline – for the entrepreneur and for the organization – is the first and most important step. By tackling the jobs they might not love but need to master, they strengthen the entrepreneurial vision and sharpen company focus. Zinn’s advice is as sharp and hard­won as his incredible success—a publicly traded microchip company with only one unprofitable year.

l Micrel is one of Silicon Valley’s greatest success stories, and Zinn is one of the business world’s most fascinating characters

l A must­read for fans of personality­driven business bestsellers like Jack Welch’s Winning and Jack and Donald Trump’s The Art of the Deal

l Zinn is determined to launch his book onto bestseller lists through aggressive marketing, self­promotion, and speaking engagements

Ray Zinn (San Jose, CA) is the founder and CEO of Micrel, Inc., one of the world’s leading microchip companies for more than three decades.

Ray Zinn is the founder and CEO of Micrel, Inc., one of the world's leading microchip companies for more than three decades.

Contributor Bio

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Comp TitlesThe Hard Thing About Hard Things

Horowitz, Ben HarperBusiness 3/4/2014 9780062273208

0062273205 $29.99 USD Hardcover Business &

EconomicsDoing What Matters

Kilts, James M.

Crown Business 9/4/2007 9780307351661

0307351661 $27.50 USD Hardcover Business &

EconomicsDoing What Matters

Kilts, James M.

Crown Business 1/5/2010 9780307451781

030745178X $17.00 USD

Trade Paperback

Business & Economics

3

Fall­Winter 2015

0071850112 Pub Date: 8/7/2015 Ship Date: 8/7/2015 $40.00 Hardcover

256 Pages Business & Economics/ Strategic Planning BUS063000 6 in W | 9 in H

Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth Bob Caporale

SummaryA unique, inspiring guide to building business strategy from the president of Sequent Learning Network

A key element of a successful business strategy is originality, which can only be fueled by creativity and intuition. Many business leaders are taught to develop strategies by analyzing case study after case study of other companies’ already implemented strategies, and using those studies as a framework for developing their own strategic plans. However, in order to develop truly great strategies, business leaders must learn to tap into their own creative process and develop actionable strategies based on their intuition and instincts.

Creative Strategy Generation is a step­by­step guide to creating truly original and successful business strategies by tapping into one’s own creative potential. Modeled on Sequent Learning Network’s popular strategy building consultation program, the book uses compelling stories and examples drawn from music composition to show readers how to produce their own “strategic masterpieces.”

l Sequent Learning Network will actively promote and use the book in all of its strategy­based consulting engagements

l Using strategy discussed in the book, Caporale has helped Sequent double its size in the last two years

l Sequent will market the book to its clients, customers, and participants in the company’s workshops

l Presents strategy from the point of view of a successful practitioner, rather than an academic observer

Bob Caporale (New York, NY) has more than 20 years of experience in leading product teams and business units for large international corporations. He is President of Sequent Learning Networks.

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Playing to Win Lafley, A.G.

Harvard Business Review Press 2/5/2013 9781422187395

142218739X $30.00 USD Hardcover Business &

EconomicsBlue Ocean Strategy, Expanded Edition

Kim, W. Chan

Harvard Business Review Press 1/20/2015 9781625274496

1625274491 $32.00 USD Hardcover Business &

Economics

4

Fall­Winter 2015

007180630X Pub Date: 12/6/2015 Ship Date: 12/6/2015 $27.00 Hardcover

288 Pages Business & Economics/ Leadership BUS071000 5.4 in W | 8.3 in H

Driven to Delight: Delivering World­Class Customer Experience the Mercedes­Benz Way Joseph Michelli

New York Times bestselling author shares an inside look at how Mercedes­Benz transformed themselves into a best­in­class, customer­obsessed organization.

Driven to Delight offers an exclusive, behind­the­scenes look at CEO Steve Cannon and his leadership team’s ambitious, multi­pronged strategy to elevate the company’s customer experience to best­in­class across all brands and industries.

The author worked closely with leaders inside the organization to understand the customer experience transformation as a top operational and cultural priority for Mercedes­Benz. This book gives readers an exclusive, all­access look at senior leadership’s vision, strategy, and tactical steps to create and sustain the wide­sweeping actions needed to deliver the best customer experience.

l The author’s books have appeared on numerous bestseller lists, including the New York Times, Wall Street Journal, USA Today, Publishers Weekly and BusinessWeek

l The author has a loyal following and client list that includes Pandora Jewelry, International Dairy Queen, Nationwide and Janus Capital Group

l The author speaks to a number of businesses and organizations roughly sixty times a year to reach a total of 30,000 people throughout the U.S., Canada, Asia, and Australia

Joseph Michelli (St. Petersburg, FL) is an internationally sought­after speaker,

Summary

author, and organizational consultant. His books include, The Starbucks Experience, The New Gold Standard, Prescription for Excellence, The Zappos Experience, and Leading the Starbucks Way.

Joseph Michelli (St. Petersburg, FL) is an internationally sought­after speaker, author, Contributor Bio

and organizational consultant. His books include, The Starbucks Experience, The New Gold Standard, Prescription for Excellence, The Zappos Experience, and Leading the Starbucks Way.

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Be Our Guest Disney Editions 11/8/2011 9781423145844

1423145844 $24.99 USD Hardcover Business &

EconomicsAmerican Icon

Hoffman, Bryce G.

Crown Business 3/13/2012 9780307886057

0307886050 $26.00 USD Hardcover Business &

Economics

5

Fall­Winter 2015

125958965X Pub Date: 9/4/2015 Ship Date: 9/4/2015 $25.00 Hardcover

256 Pages Business & Economics/ Marketing BUS043000 6 in W | 9 in H

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi

An exciting new business model from the author of Epic Content Marketing, the bestseller ranked #3 on Fortune magazine’s 5 Must­Read Business Books of 2013

Every start­up and entrepreneur struggles to reach and attract customers. In the past, it was often possible to achieve success and beat the competition simply by providing a valuable product or service that filled consumer needs. This is no longer the case. Leading content marketer Joe Pulizzi introduces a new business model that teaches how entrepreneurs can build a massive online audience as the engine that drives their entire business. Entrepreneurs and small businesses owners will discover how to thrive in the marketplace without having to pitch their products.

Content Inc. teaches readers how to position themselves as informational experts and develop content that is as beloved as that coming from any traditional media company. Pulizzi reveals a systematic process readers can use to dominate the market without initially selling anything at all. The book features case studies from dozens of entrepreneurs who’ve used this model to build million­dollar businesses.

l Author is a leading authority on content marketing and was recently recognized with the John Caldwell Lifetime Achievement Award for the content marketing industry from the Content Council.

l Pulizzi will publicize the book on social media and at more than 50 speaking engagements scheduled for 2015.

l CMI hosts the industry’s largest event, Content Marketing World 2015. The book will be promoted here as well as through direct email, email newsletters, and to a digital audience of over 250,000 followers.

Joe Pulizzi (Cleveland, OH) is the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands.

Joe Pulizzi (Cleveland, OH) is the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands.

Summary

Contributor Bio

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Comp TitlesEverybody Writes

Handley, Ann Wiley 9/15/2014 9781118905555

1118905555 $25.00 USD Hardcover Business &

EconomicsThe Lean Startup Ries, Eric Crown

Business 9/13/2011 97803078878940307887898

$26.00 USD Hardcover Business &

Economics

Content Rules Handley, Ann Wiley 5/22/2012 9781118232606

1118232607 $19.95 USD Paperback Business &

Economics

6

Fall­Winter 2015

007183236X Pub Date: 8/14/2015 Ship Date: 8/14/2015 $35.00/€22.99 EU Paperback

288 Pages 288 Business & Economics/ Entrepreneurship BUS025000 9.3 in W | 7.4 in H

The Startup Equation: A Visual Guidebook to Building Your Startup Steve Fisher, Ja­Nae Duane

SummaryFilled with infographics, visuals, and case studies—a vibrant, practical guide to creating a winning business model for any startup

The Startup Equation leads entrepreneurs step by step through the decisions and data to find their perfect startup model. Readers learn how to identify their “entrepreneurial type” and follow the book’s visual roadmap to building their own successful business plan for their unique dream. The book provides the blueprint for not only understanding the startup economy, but the challenges and opportunities for every type of new business.

l Uses easy­to­understand visual storytelling to convey critical data and ideas l Case studies of TechStars, Cambridge Innovation Center, Baltimore Emerging Technology Center, 37Signals, and other successful startups clearly illustrate how the authors’ methods have worked in real life

l Duane has appeared in The Associated Press, NPR, The Boston Globe, and Business Week; she has held leadership roles at American Airlines, Coca­Cola, Starwood, Sybase, Citibank, Wells Fargo, Visa, Federated Power, IKON, and Network Solutions

l The authors will promote the book throughout their vast network via webinars, seminars, and lessons with universities, business organizations, coworking spaces, accelerators, marketers, and social influencers

Steve Fisher (Boston, MA) is co­founder of the Revolution Factory, a global network that funds, builds, and launching new products. He is also co­founder of The Revolution Institute, a global nonprofit that promotes social good. Ja­Nae Duane (Boston, MA) is a speaker, strategist, social scientist, artist, creative economist, and author of How to Start Your Business with $100.

Contributor Bio

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Comp TitlesBusiness Model Generation

Osterwalder, Alexander Wiley 7/13/2010 9780470876411

0470876417 $34.95 USD Paperback Business &

EconomicsThe Lean Entrepreneur Cooper, Brant Wiley 2/26/2013 9781118295342

111829534X $37.95 USD Hardcover Business &

EconomicsThe Startup Playbook Kidder, David Chronicle Books 1/2/2013 9781452105048

1452105049 $29.99 USD Hardcover Business &

Economics

Infographics Lankow, Jason Wiley 9/4/2012 97811183140431118314042

$29.95 USD Paperback Business &

EconomicsValue Proposition Design

Osterwalder, Alexander Wiley 10/20/2014 9781118968055

1118968050 $35.00 USD Paperback Business &

Economics

Steal Like an Artist Kleon, Austin

Workman Publishing Company

2/28/2012 97807611692530761169253

$12.95 USD Paperback Art

7

Fall­Winter 2015

0071843159 Pub Date: 9/11/2015 Ship Date: 9/11/2015 $50.00 Hardcover

336 Pages Business & Economics / Operations ResearchBUS049000 6 in W | 9 in H

Global Kata: Success Through the Lean Business System Reference Model Terry Burton

Unpublished EndorsementsTerry and his firm have always positioned themselves as improvement visionaries, implementing innovative approaches to Lean, Six Sigma, and operational improvement in a diverse spectrum of clients. Global Kata is testimony to this innovative thinking, presented in an organized, comprehensive Lean Business System Reference Model™ for other organizations to follow and achieve new breakthroughs in their enterprise­wide supply chain and other strategic improvement initiatives. ­Paul A Matthews, Executive Vice President and Chief Supply Chain Officer Topco Associates LLC

Global Kata: Success Through the Lean Business System Reference Model™ takes Lean to the next level with innovative yet pragmatic and detailed guidance for implementation. Using real examples and a how­to emphasis on leadership, behaviors, enabling technology, and culture, the book goes far beyond traditional factory­floor Lean to provide guidance in dealing with the higher order dynamic and complex transactional processes in global organizations. I highly recommend the book for those who are looking for an adaptive, systematic, practical guide to enterprise performance excellence. ­Sherry R. Gordon, President Value Chain Group LLC

Global Kata brings the power of Lean, leadership and organizational alignment together in a practical way that all business leaders can get their head around. It is clear that in the Lean Business System Reference Model™, Terry has fine­tuned and created a higher order approach for Lean, continuous improvement and cultural change . . . a transformative process that he helped us with throughout our global operations over the years. These are systems and behaviors that run deep and not only survived, but thrived through highly competitive market shifts, economic challenges, and organizational change. I am once again inspired by my Global Kata coach and mentor on our business excellence journey. ­Matt Bush, Global Vice President, Operations HARMAN International

Global Kata takes Lean, Six Sigma, and other continuous improvement initiatives to new heights by recognizing the urgent need for enterprise­wide adaptive systematic improvement. The book builds upon the basic fundamentals of the past, and addresses how to succeed with the next evolution Lean Business System being driven by complexity, fierce competition, uncertainty, emerging technologies, and the sheer speed of change. ­Phil Pegg, Vice President, Business Management Office Americas Marketing SAP

Global Kata provides a fresh and creative perspective on the topics of Lean and continuous improvement. Unlike other books about Lean that tend to focus on manufacturing and limited tools and principles, the author takes a deeper dive into the leadership, behavioral alignment, cultural development, and technology to create a solid reference model of Lean with a total enterprise scope. The author provides many tactical and daily best practices for architecting, implementing, and nurturing the successful Kata­driven improvement system to effectively deploy Lean in any type of business or culture. ­Steven Boeder, Director of Operations The Vollrath Company

The most enlightening yet straight­shooting book on Lean and continuous improvement in recent times. The author not only provides a "new evolution" reference model for enterprise­wide adaptive systemic improvement but also detailed implementation guidance for sustainable success. ­Mike Gastonguay, President Americas Isola Group

Far beyond the ordinary tools­based imitations, this book provides an excellent guide for all organizations to architect and implement a technology­enabled Lean Business System their own way, fit for their own particular improvement Kata culture. Thank you Terry Burton!" ­Patricia E. Moody, IdeaXChangeXpert Industry Week 8

The scope and ambition of Global Kata is extraordinary. It succeeds in providing the definitive text book on the subject, and concisely addresses some of the toughest aspects of conceiving, developing, implementing and leading Lean and continuous improvement throughout an organization. It is clear from this book that the author is more than a recognized thought leader and highly experienced practitioner. He is also a fine writer of compelling business books with an inspirational and illustrative style. I intend to use it as my reference book for the next organization I lead through transformation. ­Stephen Roe, Chief Executive Officer Advanced Microwave Technologies Ltd.

Terry's latest book, Global Kata, goes far beyond the typical focus on Lean tools and principles of TPS, and guides organizations to recognize and realize their true potential through Lean innovation, technology, and true cultural transformation. There is a wealth of "hands­on" experience, creative thought leadership and extensive implementation advice in the Lean Business System Reference Model and throughout this book. ­Jeff Sams, Vice President, Lean & Quality Systems CAP­CON Automotive

Global Kata provides an excellent, spot­on reference model for implementing advanced Lean thinking in global supply chains and other complex, professional and technology­based transactional process networks. It is clear from the guidance, best practices, and examples provided throughout the book that the author understands and has extensive experience with strategic improvement in critical core business processes in a wide spectrum of organizations and cultures. ­Stephen McCusker,Senior Director, Global Supply Chain Hologic ­ Diagnostics Division

Global Kata is a landmark contribution in the evolution of Lean to a holistic and adaptive systematic approach to enterprise transformation. The Lean Business System Reference Model™ provides extensive leadership guidance for innovative breakthroughs across the extended enterprise. ­Dr. Deborah J. Nightingale, Professor and Director of the Sociotechnical Systems Research Center Massachusetts Institute of Technology (MIT)

Global Kata includes a wealth of thought leadership and practical advice about developing an overall Business System grounded in advanced Lean thinking. The book addresses the current topics of globalization, technology, innovation, and culture ­ and how to integrate and adapt those elements into a cohesive framework to drive strategic improvement regardless of industry. ­Eric Lussier, Vice President ­ Operational Excellence Handy & Harman Ltd.

Global Kata is intriguing, illuminating and insightful . . . reflecting the committed creativity, passion and real world successful experiences of the author. The Lean Business System Reference Model™ is a creative, constructive, credible, and thorough guide to lead and inspire any organization to create a total enterprise­wide Lean Business System. The book paves the way for the enlightened development of Lean tailored to the individuality of a business, and how it must permeate throughout an organization ­ touching, understanding and developing its culture, behavior and individual 'raison d'etre' . ­Nigel Beaumont

Comp Titles

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Comp TitlesCREATING A LEAN CULTURE NEW/E Mann, David Productivity

Press 3/1/2010 97814398114121439811415

$39.95 USD

Business & Economics

The Lean Management Systems Handbook

Harrington, H. James

9781466564350 1466564350

$49.95 USD General

9

Fall­Winter 2015

1259582957 Pub Date: 10/30/2015 Ship Date: 10/30/2015$32.00 Hardcover

288 Pages Business & Economics / Entrepreneurship BUS025000 6 in W | 9 in H

Innovation the Cleveland Clinic Way: Transforming Healthcare by Putting Ideas to Work Thomas Graham

SummaryA practical roadmap to groundbreaking innovation for business leaders—from the Chief Innovation Officer of Cleveland Clinic

A world­renowned leader in medical innovation, Cleveland Clinic has revolutionized the healthcare industry with a proven working model for mission­driven, results­oriented success. This strategic guide reveals the best practices that today’s leaders need to stimulate creative ideation, operationalize and execute the process, and develop game­changing technologies that serve customers and benefit the business.

Packed with enterprising solutions—and backed by a sterling success record—the Cleveland Clinic approach can be applied to any organization, whether the goal is to deliver robust services, build customer loyalty, or gain that competitive edge. It’s a must­read for every forward­thinking leader, and sure to be a classic in the field.

l Cleveland Clinic will promote the book through its extensive marketing, media, professional, medical, and community networks

l Cleveland Clinic Innovations has spun out more than 70 companies, has transacted over 500 royalty­bearing licenses, and has submitted over 2,500 patent applications, with nearly 700 issued patents

l A sought­after speaker, Dr. Graham hosts the largest innovation conference in healthcare, the Cleveland Clinic Medical Innovation Summit, attracting over 2,000 industry leaders

Thomas J. Graham, MD (Cleveland, OH) is the Chief Innovation Officer of Cleveland Clinic and Vice Chairman of Orthopaedic Surgery. A prolific inventor and serial entrepreneur, he is regularly recognized as one of America’s Best Doctors.

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Comp TitlesCreative Confidence

Kelley, Tom

Crown Business 10/15/2013 9780385349369

038534936X $29.00 USD Hardcover Business &

Economics

10

Fall­Winter 2015

1259589676 Pub Date: 10/6/2015 Ship Date: 10/6/2015 $25.00 Hardcover

288 Pages 288 Business & Economics/ Entrepreneurship BUS025000 6 in W | 9 in H

One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work(2nd Edition) Stephen Key

SummaryWith must­have updates, a revised and expanded edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger!

Stephen Key is an award­winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world.

One Simple Idea, Revised and Expanded Edition has been updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting­edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today.

In this new edition of One Simple Idea, readers will benefit from updates including:

l How to become an expert in any product category quickly l The powerful new ways of getting in to potential licensees l Leveraging the influence of crowdfunding l How to interpret the new patent laws l The latest sales tool you can’t do without l How to write a patent that has value l The three­step negotiation system that works every time l And More!

Complete with real­life success stories from people who have used Key’s strategies, this book is ideal for entrepreneurs, small­business owners, and aspiring inventors.

Stephen Key (Glenbrook, NV) has successfully licensed more than 20 simple ideas in fields as diverse as the toy, beverage, athletic, novelty gift, and packaging industries.

Comp TitlesComp TitlesInvent It, Sell It, Bank It!

Greiner, Lori

Ballantine Books 3/11/2014 9780804176439

0804176434 $25.00 USD Hardcover Business &

EconomicsHow to License Your Million Dollar Idea

Reese, Harvey Wiley 8/30/2011 9781118022429

1118022424 $24.95 USD Paperback Business &

Economics

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11

Fall­Winter 2015

1259587916 Pub Date: 10/6/2015 Ship Date: 10/6/2015 $36.00 Hardcover

272 Pages Business & Economics / Production & Operations Management BUS087000 6 in W | 9 in H

Operational Empowerment: Collaborate, Innovate, and Engage to Beat the Competition Shawn Casemore

SummaryA game­changing playbook featuring the latest trends in strategy, innovation, employee empowerment and collaboration

This practical guide from an experienced leader in business and operations management will change how you think, how you lead, and how your whole company operates. Addressing everything from strategy to innovation to leadership, it fuses traditional operational tactics such as efficiencies and supply chain management with customer, supplier and employee empowerment. This unique, integrated approach has proven to be the best approach to surviving in today’s tough market—and beating the competition at their own game.

Instead of looking for inspiration in other businesses’ best practices, Shawn Casemore urges you to seek ideas and solutions internally—by engaging sources internally and externally to your company in an effort to create a sustained vortex of business improvement. You’ll learn how to implement a structured approach to performance and productivity that disrupts the silo mentality, drives innovation, encourages collaboration all while empowering your employees—to reach even higher levels of operational performance.

l A unique approach to operations management combining traditional and new methods

l Includes case studies of Black and Decker, PepsiCo, and other renowned companies

Shawn Casemore (Owen Sound, Ontario) spent over seventeen years in leadership roles in Operations, Business Improvement and Supply Chain Management with Magna International, Arvin Meritor, Bellwyck Packaging, N.C.R. and Bruce Power. He currently runs Casemore and Co.

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Comp TitlesANDY & ME REV/E 2/E

Dennis, Pascal

Productivity Press 1/1/2010 9781439825389

1439825386 $29.95 USD

Business & Economics

12

Fall­Winter 2015

1259587177 Pub Date: 9/25/2015 Ship Date: 9/25/2015 $28.00 Hardcover

176 Pages Business & Economics / Production & Operations Management BUS087000 6 in W | 9 in H

Building the Fit Organization: A Six Step Process for Making Your Company Stronger, Faster, and More Competitive Dan Markovitz

SummaryShingo Award­winning author Markovitz outlines a powerful plan to help business leaders improve the competitive “fitness” of their companies

Building the Fit Organization gives executives a distilled, jargon­free method for achieving the benefits of lean management under real­world conditions. The corporate landscape is littered with companies that have failed to achieve success by mirroring The Toyota Way, but this book distills the lessons from the Toyota Production System into six core concepts and presents them in the easily understandable language of physical fitness and athletic excellence.

Readers learn to make their company stronger, faster, and more competitive by making an unshakeable commitment to increasing value by doing the right work in the right way with continuous monitoring of processes and structured coaching for everyone. Complete with case studies and interviews highlighting how lean principles were used at actual companies as well as self­assessment checklists in each chapter for evaluating corporate “fitness” at any type of institution.

l Markovitz is a regular contributor to such media outlets as the Harvard Business Review blog, Quality Progress, Industry Week, and Reliable Plant magazines, Management Services Journal, and Amex OPEN Forum l The marketing and promotion program includes a dedicated website for the book, promotion through the author’s consulting company, interviews with such leading brands in the lean community as Gemba Academy and the LeanBlog, targeted articles and blog submissions where the author is a regular contributor, and high­profile webinars and speaking engagements

Dan Markovitz (Northern California and New York City) is president of Markovitz Consulting, a firm that applies lean concepts to knowledge work.

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Comp TitlesLEAN FOR THE HEALTHCARE PROFES

Markovitz, Daniel

Productivity Press 11/1/2011 9781439859933

1439859930 $59.95 USD

Business & Economics

CREATING A LEAN CULTURE NEW/E Mann, David Productivity

Press 3/1/2010 97814398114121439811415

$39.95 USD

Business & Economics

13

Fall­Winter 2015

1259584577 Pub Date: 11/13/2015 Ship Date: 11/13/2015$28.00 Hardcover

272 Pages Business & Economics / Leadership BUS071000 6 in W | 9 in H

Contagious Culture: Show Up, Set the Tone, and Intentionally Create an Organization that Thrives Anese Cavanaugh

SummaryThe game­changing guide that shows leaders at all levels how to create a healthy corporate culture that’s inspiring, energizing—and positively contagious

The key to any company’s success lies in its culture. This timely guide from a top leadership advisor shows leaders how to shape and revitalize this culture—by setting the tone, engaging the team, and creating a dynamic working environment that encourages extraordinary growth, productivity, and innovation.

Using the book’s proven step­by­step techniques, anyone from the CEO to the frontline worker can take control of the culture they work in and build a healthier, more functional environment—from the inside out. It shows them how to enhance their “Intentional Energetic Presence” (IEP) to optimize their own leadership impact. It provides transformative tools and exercises for improving collaborations, opening communications, and implementing changes. It’s a complete cultural mind­shift that’s not only exciting—it’s contagious.

l Includes principles and tools used by organizations and leaders at companies that include IDEO, McDonald’s, Cooper, Zingerman’s, Citigroup, and others.

l Cavanaugh runs IEP Live! Leadership Summits and will market the book through media, blogging, radio, pod casts, speaking, social media, and client outreach

l Cavanaugh has been featured and published in The New York Times, The Huffington Post, Inc.com, CEO.com, Prevention Magazine, and more

Anese Cavanaugh (Rocklin, CA) is an award­winning speaker, advisor, teacher, and thinking partner to some of today’s most innovative organizations and business leaders.

Anese Cavanaugh (Rocklin, CA) is an award­winning speaker, advisor, teacher, and thinking partner to some of today's most innovative organizations and business leaders.

Contributor Bio

Comp Titles

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Comp TitlesChange the Culture, Change the Game

Connors, Roger Portfolio 1/4/2011 9781591843610

1591843618 $25.95 USD Hardcover Business &

Economics

Start with Why Sinek, Simon Portfolio 12/27/2011 9781591846444

1591846447 $16.00 USD

Trade Paperback

Business & Economics

14

Fall­Winter 2015

1259588661 Pub Date: 1/29/2016 Ship Date: 1/29/2016 $50.00 Hardcover

256 Pages Business & Economics / Quality Control BUS053000 6 in W | 9 in H

Leading the Malcolm Baldrige Way: How World­Class Leaders Align Their Organization to Deliver Exceptional Results Kay Kendall, Glenn Bondinson

SummaryThe definitive guide to implementing Baldrige Criteria in any organization—from the team that coached multiple Malcolm Baldrige Award winners

For organizations in both the public and private sectors, the coveted Malcolm Baldrige National Quality Award is the gold standard to which all leaders aspire. This action­ready guide from the renowned experts at BaldrigeCoach introduces leaders to the Baldrige Criteria and shows how to use the highest standard of excellence to drive performance results.

This proven program provides a complete framework for continuous improvement, with a focus on benchmark objectives, employee engagement, and workforce alignment. Featuring CEO interviews and insights, it’s a master class in succeeding and leading—the Malcolm Baldrige way.

l A must­read for business leaders, managers, and companies interested in implementing Baldrige Criteria and earning the prestigious Baldrige Award.

l Authors have worked with 17 Baldrige Award winners, 35 State­Level recipients, and 8 AHCA Gold National Quality Award winners

l BaldrigeCoach clients include Lockheed Martin, Boy Scouts of America, PriceWaterhouseCoopers – Washington Federal Practice, and others in small business, education, and healthcare

Kay Kendall (Richardson, TX) is a principal and majority owner of BaldrigeCoach, and an alumni of the Malcolm Baldrige National Program.

Glenn Bodinson, FACHE ( Richardson, TX) founded BaldrigeCoach in 1989 and a Baldrige Senior Examiner.

Kay Kendall (Richardson, TX) is a principal and majority owner of BaldrigeCoach, and an alumni of the Malcolm Baldrige National Program.

Glenn Bodinson, FACHE (Richardson, TX) founded BaldrigeCoach in 1989 and a Baldrige Senior Examiner.

Contributor Bio

Comp Titles

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Comp TitlesThe Nordstrom Way to Customer Service Excellence

Spector, Robert Wiley 3/27/2012 9781118076675

1118076672 $19.95 USD Paperback Business &

EconomicsBaldrige Award Winning Quality 18th Edition How to Interpret the Baldrige Criteria for Performance Excellence

Brown, Mark Graham

9781439893821 1439893829

$59.95 USD General

15

Fall­Winter 2015

1259582930 Pub Date: 12/11/2015 Ship Date: 12/11/2015$24.00 Hardcover

176 Pages Business & Economics / Motivational BUS046000 6 in W | 9 in H

Darn Easy: Work Half as Hard, Earn Twice as Much, While Living the Life of Your Dreams Peggy McColl, Brian Proctor

SummaryFrom the New York Times bestselling author of Your Destiny Switch and the successor to motivational legend Bob Proctor comes a step­by­step guide that makes running a business as easy as 1­2­3

Darn Easy offers entrepreneurs a simple tried­and­true formula for making any business fun, easy, and profitable. Based on a popular program that can be done seamlessly in just a few weeks, the book guides readers through the process of setting goals, building networks, and driving profits—one step at a time.

Designed for ease and destined to please, these techniques will help entrepreneurs improve customer relations, increase productivity, and ensure sustainability—so they’ll have fewer headaches and more free time to enjoy the kind of success that’s not just fun, it’s Darn Easy.

l Proctor is successor to Bob Proctor, legendary teacher of The Secret, and the book will be supported by the Proctor Gallagher Institute

l Darn Easy will be promoted to McColl’s 25,000 newsletter subscribers and 10,500 Twitter followers, as well as Proctor Gallagher Institute’s hundreds of thousands of customers

l The book’s fun, easy approach will appeal to new entrepreneurs and fans of today’s simplicity movement and other organizational trends

Peggy McColl (Ontario, Canada) is the president and founder of Dynamic Destinies, Inc., and the author of the New York Times bestseller Your Destiny Switch.

Brian Proctor (Ontario, Canada) is the VP of Business Development at the Proctor Gallagher Institute.

Comp Titles

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Comp TitlesSmart Trust

Covey, Stephen M.R.

Free Press 1/10/2012 9781451651454

1451651457 $27.00 USD Hardcover Business &

Economics

16

Fall­Winter 2015

0071842675 Pub Date: 1/1/2016 Ship Date: 1/1/2016 $35.00 Hardcover

288 Pages Business & Economics / Human Resources & Personnel Management BUS030000 6 in W | 9 in H

What Millennials Want from Work Jennifer Deal, Alec Levenson

SummaryThe most comprehensive, in­depth look at Millennials to date—essential for managers, HR professionals, and global business leaders seeking to align long­term organizational goals with the realities of the new workforce

What Millennials Want from Work explains how to design talent, engagement, and retention strategies that will successfully attract, manage, develop, and retain the young workers companies need for sustainable growth.

Drawing on fieldwork and data from global research that involved more than 25,000 Millennial respondents, the book reveals how Millennials really operate, what they really want, and what really motivates them. It offers tactics and strategies for using this information to increase productivity, strengthen organizations, build robust talent pipelines, and gain a competitive advantage.

l The authors’ conclusions are based on fieldwork and survey research which studied at Millennials in 22 countries, including the United States, Brazil, Canada, China, Germany, India, , Korea, Russia, South Africa, Mexico, and the United Arab Emirates

l Deal and Levenson have been interviewed as experts on the topic by Harvard Business Review, The New York Times, The Wall Street Journal, Financial Times, Globe and Mail, Entrepreneur, Los Angeles Times, NPR, FOX News, CNN, and many other news outlets

l The authors will promote the book at their many speaking engagements, and will receive considerable marketing support from the Center for Creative Leadership and the University of Southern CaliforniaJennifer Deal (San Diego, CA) is a senior research scientist at the Center for Creative Leadership and an affiliated research scientist at the Center for Effective Organizations at the University of Southern California. Alec Levenson (Los Angeles, CA) is a senior research scientist at the Center for Effective Organizations at the University of Southern California.

Comp Titles

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Comp TitlesThe 2020 Workplace

Meister, Jeanne C. HarperBusiness 5/11/2010 9780061763274

0061763276 $27.99 USD Hardcover Business &

Economics

The M­Factor Lancaster, Lynne C. HarperBusiness 4/6/2010 9780061769313

0061769312 $26.99 USD Hardcover Business &

Economics

17

Fall­Winter 2015

0071845348 Pub Date: 1/8/2016 Ship Date: 1/8/2016 $32.00 Hardcover

256 Pages 256 Business & Economics / Business CommunicationBUS007000 6 in W | 9 in H

Communication the Cleveland Clinic Way MD Boissy, Adrienne, MD Gilligan, Timothy

SummaryThe proven strategy for driving patient satisfaction, physician engagement, and better clinical outcomes with improved doctor­patient communication—from the thought leaders at Cleveland Clinic

This book outlines Cleveland Clinic’s pioneering, nationally­recognized REDE to CommunicateSM program, which the legendary hospital system has used to become a world leader in relationship­centered communication.

It reveals why the Clinic made effective communication a top strategic priority and how it successfully overcame obstacles to implementing it, including internal resistance from physicians, and adapted it for advanced care providers. This practical guide provides the information decision­makers need to design, develop, and implement communication skills training in their own institutions.

l New data proves that effective doctor­patient communication measurably impacts clinical outcomes, patient satisfaction, and the bottom line; this book provides the rationale, the evidence, and the blueprint for building a powerful communication strategy in any healthcare institution

l The authors are thought leaders and sought­after experts on the timely subject of communication in healthcare, who regularly address and train physicians and other caregivers

l Cleveland Clinic has licensed the REDE to CommunicateSM program to healthcare institutions nationwide and has expanded it globally; it will promote the program and the book through multiple platforms, including The New York Times, The Wall Street Journal, Forbes, Fortune, PBS, FOX Business, and other major media outlets

Adrienne Boissy, MD (Cleveland, OH) is the Chief Experience Officer of Cleveland Clinic. Timothy Gilligan, MD (Cleveland, OH) is Co­Director of the Center for Excellence in Healthcare Communication (CEHC) at Cleveland Clinic.

Comp Titles

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Comp TitlesWhere Does It Hurt?

Bush, Jonathan Portfolio 5/15/2014 9781591846772

1591846773 $27.95 USD Hardcover Business &

EconomicsThe Healing of America Reid, T. R. Penguin

Press 8/20/2009 97815942023461594202346

$25.95 USD Hardcover Medical

The Healing of America Reid, T. R. Penguin

Books 8/31/2010 97801431182130143118218

$17.00 USD

Trade Paperback Medical

18

Fall­Winter 2015

1259583015 Pub Date: 11/20/2015 Ship Date: 11/20/2015$28.00 Hardcover

208 Pages Business & Economics / Management BUS041000 6 in W | 9 in H

An Epidemic of Empathy in Healthcare: How to Deliver Compassionate, Connected Patient Care That Creates a Competitive Advantage MD Lee, Thomas

SummaryFrom a thought leader in improving patient experience comes a strategic guide for healthcare leaders and professionals to improving medical outcomes, reducing costs, and seizing the competitive edge—by providing compassionate healthcare

An Epidemic of Empathy in Healthcare is a roadmap to increasing the consistency with which compassionate and coordinated care is delivered to patients. Not only is it the right thing to do for the patient, it also provides financial, strategic, and business advantages to institutions that strive to reduce human suffering. And in today’s healthcare environment, it is a teachable, trainable, statistically measurable must­have.

The book will describe the advances in social network science and measurement of patient experience that make the consistent delivery of compassionate, coordinated care feasible. More important, it will give healthcare providers the practical tools to understand the nature of empathy, measure it, and change behavior via tactics such as transparency.

l The leading consulting firm of its kind, Press Ganey partners with more than 22,000 health care facilities to improve the patient experience; it hosts a yearly patient experience conference, which draws more than 2,500 healthcare leaders

l A widely known thought leader in the field of patient experience, Dr. Lee writes regularly for national publications and a wide variety of healthcare management publications; he has more than 100 annual speaking engagements, where he addresses healthcare board members, leaders of institutions, and business executives

l Press Ganey will actively promote the book through its vast network of relationships, including The New York Times, The Wall Street Journal, Harvard Business Review, the New England Journal of Medicine, the Journal of the American Medical Association, and other business publications and medical journals

Thomas H. Lee, MD, (Milton, MA) is Chief Medical Officer of Press Ganey, with more than three decades of experience in healthcare performance improvement as a practicing physician, a leader in provider organizations, researcher, and health policy expert.

Comp Titles

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Comp TitlesThe CreativeDestruction of Medicine Topol, Eric Basic

Books 1/31/2012 97804650255030465025501

$27.99 USD Hardcover Technology &

Engineering

Where Does It Hurt? Bush, Jonathan Portfolio 5/15/2014 9781591846772

1591846773 $27.95 USD Hardcover Business &

Economics

19

The Future of Strategy: A Transformative Approach to Strategy for a World That Won’t Stand Still Johan Aurik, Martin Fabel, Gillis Jonk 9780071848749, 0071848746 Pub Date: 12/29/14, Ship Date: 1/2/15 $35.00 240 pages / 240 Hardcover Business & Economics / Strategic Planning 6.2 in W | 9.2 in H | 0.9 in T | 0.9 lb Wt

Summary:

Own the Future of Your Industry with a Transformational Strategy Designed for Today's Business World

Leaders today are inundated with strategic opportunities, besieged by business disruptions, and pressured to innovate­­to do things better, faster, or differently. The CEO of a Fortune 500 firm explains it best: "I am looking at 23 different strategic initiatives. Trying to develop and implement so many strategies is like trying to change the driver, tires, the oil, and the bumpers; paint the body; and tune the engine. And doing all of t...

The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age Jill Dyche 9780071846981, 0071846980 Pub Date: 1/26/15, Ship Date: 1/30/15 $32.00/€25.99 EU 256 pages / 256 Hardcover Business & Economics / Information Management 6.2 in W | 9.2 in H | 1.1 in T | 1.1 lb Wt

Summary: An executive from the world's largest privately held software company shows how to align IT with business solutions to create value, drive strategy, and achieve corporate objectives

Revealing best practices of SAS and other companies, Leading the IT Way redefines ways that IT and business organizations can work together.

The book offers a fresh perspective for the information technology organization and those responsible for keeping it relevant. It reviews how corporate culture plays a role in keeping IT connected to the rest of the ent...

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue Robbie Kellman Baxter 9780071839327, 0071839321 Pub Date: 3/17/15, Ship Date: 3/20/15 $28.00/€22.99 EU 288 pages / 288 Hardcover Business & Economics / Strategic Planning 6.3 in W | 9.2 in H | 1 in T | 1.1 lb Wt

Summary: The "membership" business models of Netflix, AmEx, and other industry giants revealed—and how leaders can use them to launch their own companies to the top of the food chain

For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model; but it has only been in recent years that the model has been perfected.

The Membership Economy shows how nimble companies that have developed a Membership Model are thriving. Companies including those that rent, lend or offer unlimited or premiu...

The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age Robert Wachter 9780071849463, 0071849467 Pub Date: 4/1/15, On Sale Date: 4/7, Ship Date: 4/7/15 $30.00/€24.99 EU 320 pages / 320 Hardcover Business & Economics / Industries / Computer Industry 6.3 in W | 9.2 in H | 1.2 in T | 1.3 lb Wt

Summary: Better, safer, cheaper healthcare? A nationally renowned healthcare professional explains how we can finally achieve the seemingly impossible: a healthcare system that works for everyone

What may be the most important system ever devised is undergoing complete transformation—and The Digital Doctor takes readers to heart of it.

In this book that’s sure to draw interest and controversy from any number of camps, Dr. Robert Wachter describes the transition of healthcare from an impossibly complex array of unconnected systems and specialties...

Rights licensed: Dutch (Business Contact); Chinese Simplified (McGraw-Hill); Japanese (Direct Publishing);

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Rights licensed: Korean (Korea Doctor's Weekly)

The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market Peter Hinssen 9780071848718, 0071848711 Pub Date: 3/27/15, Ship Date: 4/3/15 $35.00/€25.99 EU 256 pages / 256 Hardcover Business & Economics / Industries / Computer Industry 6.2 in W | 9.2 in H | 0.9 in T | 1 lb Wt

Summary: If you understand networks, you understand the future . . . The business leader’s guide to harnessing the power of networks to drive innovation and seize the competitive edge in the new era of business

The Network Always Wins takes readers beyond the “digital age” and into the age of networks. The author argues that “digital disruption” has become status quo. Now, the businesses that win will be those with the most sophisticated, streamlined networks—which are what turn information ponds into rivers, make the most efficient use of infor...

Widgets: The 12 New Rules for Managing Your Employees as if They're Real People Rodd Wagner 9780071847780, 0071847782 Pub Date: 4/14/15, On Sale Date: 4/14, Ship Date: 4/14/15 $32.00 256 pages / 256 Hardcover Business & Economics / Human Resources & Personnel Management 6.2 in W | 9.2 in H | 1.1 in T | 1.1 lb Wt

Summary: New York Times bestselling author Rodd Wagner tackles one of the most destructive problem facing organizations today–the breakdown of the relationship between employees and the organizations they work for

"Your people are not your greatest asset. They're not yours, and they're not assets."

With this declaration, one of the leading authorities on employee engagement performance rolls up his sleeves against the weasel words, contradictions, bad habits, and intrusions that reduce people to "human resources." To "FTEs." To "human capital." ...

Communicate to Influence: How to Inspire Your Audience to Action Ben Decker, Kelly Decker 9780071839839, 0071839836 Pub Date: 4/13/15, Ship Date: 4/17/15 $27.00/€21.99 EU 304 pages Hardcover Business & Economics / Business Communication / General 6.2 in W | 9.2 in H | 1.1 in T | 1.1 lb Wt

Summary: “The gold standard” of communication training programs (USA Today) shows leaders how to deliver messages that don’t just inform but influence and inspire others to action

It isn’t just about the message; it’s about the messenger. It isn’t just about what you say, but how you say it. Communicate to Influence helps any business professional turn his or her messages of information into messages of influence.

Using the trademarked Decker Method, the book teaches readers how to determine where their communications experience falls within the...

Inventory Strategy: Maximizing Financial, Service and Operations Performance with Inventory Strategy Edward Frazelle 9780071847179, 0071847170 Pub Date: 4/16/15, Ship Date: 4/24/15 $75.00 240 pages / 240 Hardcover Business & Economics / Production & Operations Management 6.1 in W | 9.1 in H | 0.8 in T | 0.8 lb Wt

Summary: An executive­level strategic guide to maximizing financial, service, and operations performance using the proven RightStock model of inventory management

In most organizations, highly qualified professionals are required to respond to a barrage of typically uncoordinated initiatives from across the organization. Those initiatives normally include increasing SKUs, customization, and inventory availability while reducing customer response times, transportation costs, purchase costs, and manufacturing costs.

Inventory Strategy arms them ...

Rights licensed: Dutch (Lannoo Campus);

21

Chinese Simplified (McGraw-Hill)

The Lean Turnaround Fieldbook: Practical Tools and Techniques for Implementing Lean Throughout Your Company Art Byrne 9780071848909, 0071848908 Pub Date: 1/1/16, Ship Date: 1/1/16 $40.00 240 pages / 240 Paperback Business & Economics / Operations Research 7.4 in W | 9.3 in H

Summary: This companion to The Lean Turnaround shows practitioners exactly how to use “lean leadership” to eliminate waste while increasing profitability and driving sustainability

The Lean Turnaround Fieldbook provides a ground­level view explaining how to tactically implement the lean strategies presented in The Lean Turnaround by following three core key management strategies: lean is the strategy, lead from the top, and transform the people. Where Lean Turnaround was broad and strategic in its approach, Implementing the Lean Turnaround is gr...

Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing Shane Atchison, Jason Burby 9780071847865, 0071847863 Pub Date: 4/22/15, Ship Date: 5/1/15 $30.00 256 pages / 256 Hardcover Business & Economics / Marketing / General 6.2 in W | 9.3 in H | 0.6 in T | 1.3 lb Wt

Summary: From one of the world's largest digital marketing agencies—a proven new framework marketing professionals can use to accurately quantify their efforts and increase value for client and their own company

Does Your Marketing Work? reveals 10 easy­to­understand principles for understanding the marketing metrics that matter most. Readers learn how to find the right people, set good goals, measure what matters, and act on insight. It explains how to evaluate everything from simple projects to long­term brand vitality­­all the while keeping t...

The Big Fish Experience: Create Memorable Presentations That Reel In Your Audience Kenny Nguyen, Gus Murillo, Robert Killeen, Luke Jo... 9780071834926, 0071834923 Pub Date: 8/28/15, Ship Date: 8/28/15 $28.00/€22.99 EU 256 pages / 256 Paperback Business & Economics / Business Communication / Meetings & Presentations 8 in W | 8 in H

Summary: From one of Inc. magazine's "Coolest College Startups"—the revolutionary three­step method that will transform every presentation into an experience for the audience

In The Big Fish Experience, the authors detail their proven process of crafting engaging content, creating high­quality design, and practicing powerful delivery. They share practical information on new presentation tools; innovative ways to deliver a presentation; case studies of great presentations, which one can emulate immediately; and ways to recover if presentations go...

What You Aren't Seeing: How Using Your Hidden Potential Can Help You Discover the Leader Within, The Inspiring Story of Herb Greenberg Patrick Sweeney 9780071849753, 0071849750 Pub Date: 6/19/15, Ship Date: 6/19/15 $26.00/€20.99 EU 288 pages / 288 Hardcover Business & Economics / Leadership 6 in W | 9 in H

Summary: The New York Times bestselling author team reveals a unique three­step method that business leaders can use to discover their potential and leverage it to drive organizational success

What You Aren’t Seeing gives readers a three­step action approach to seeing and tapping into their leadership potential – and that of their entire organization by 1) Seeing InsideYourself 2) Seeing New Possibilities and 3) Seeing Far and Wide. Readers learn how to connect their true potential with possibilities that they may have never considered before, ...

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Rights licensed: Japanese (Direct Publishing);

Play the Part: Master Body Signals to Connect and Communicate for Business Success Gina Barnett 9780071835480, 0071835482 Pub Date: 6/19/15, Ship Date: 6/19/15 $22.00 240 pages / 240 Paperback Business & Economics / Business Communication / General 6 in W | 9 in H

Summary: A top communications coach to C­suite executives and TED speakers bridges the worlds of business and theater to teach professionals how to engage and persuade an audience

From the moment an actor steps on stage, an audience collectively feels whether his or her performance is authentic, forced, or over the top. As such, business professionals are also performers—and the workplace is their stage.

Play the Part brings the same techniques actors use to bear on presentation and communication situations from the meeting room to the TED stage....

First, Fast, Fearless: How to Lead Like a Navy SEAL Brian "Iron Ed" Hiner 9780071844888, 0071844880 Pub Date: 9/11/15, Ship Date: 9/11/15 $26.00/€20.99 EU 288 pages / 288 Hardcover Business & Economics / Leadership 6 in W | 9 in H

Summary: Lead tough. Lead smart. Lead like a Navy SEAL! How to build and lead high­performing teams that will get the mission accomplished

Few, if any, organizations get a mission accomplished as consistently and as decisively as the Navy SEALs. First, Fast, Fearless uses gripping first­hand accounts to show readers how SEAL team leaders apply a potent combination of decisiveness, creative thinking, discipline, adaptability, and perseverance to win at every turn.

First, Fast, Fearless is a practical guide for any business professional seeking th...

The Oracle Way to Consulting: What it Takes to Become a World­Class Advisor Kim Miller 9780071847803, 0071847804 Pub Date: 7/10/15, Ship Date: 7/10/15 $35.00 320 pages / 320 Hardcover Business & Economics / Consulting 6 in W | 9 in H

Summary: Proven methods for consultants seeking to up their game—based on the consultant­training program created and used by Oracle, one of the world’s most respected technology firms

The Oracle Consulting Way provides the essential tools and people skills a consultant must have to build trusted client relationships that lead to long­term business. The book defines what a consultant is and explains how to communicate the correct expectations early and often. Readers learn how to handle difficult clients, navigate challenging office politics, le...

Think to Win: Unleashing the Power of Strategic Thinking Paul Butler, John F. Manfredi, Peter Klein 9780071840958, 0071840958 Pub Date: 7/3/15, Ship Date: 7/3/15 $30.00/€24.99 EU 304 pages / 304 Hardcover Business & Economics / Strategic Planning 6 in W | 9 in H

Summary: Three organizational­change experts present their proven plan for injecting strategic thinking into any organization’s DNA to drive sustainable growth

In today’s ultra­competitive business world, the difference between success and failure lies in the ability to get every employee to think and behave like a strategist.

Think to Win helps business leaders expand strategic thinking out of the purview of “the elite few” and into the company culture as whole. It offers a simple, proven approach to analyzing and solving old or new challenges ...

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Rights licensed: Japanese (Nippon Jitsugyo)

Screen to Screen Selling: How to Differentiate Your Services and Products While Creating the Ultimate Customer Experience Doug Devitre 9780071847889, 007184788X Pub Date: 10/2/15, Ship Date: 10/2/15 $30.00 256 pages / 256 Hardcover Business & Economics / Sales & Selling / General 8 in W | 10 in H

Summary: The sales professional’s guide to using Skype, FaceTime, webinars, and other online platforms to save time, effort, and money—while increasing value and sales

Screen­to­Screen Selling teaches sales professionals how to sell without being physically present using platforms everyone now has access to­­Skype, FaceTime, webinars, mobile devices, telephones, and other technologies. It explains how to take a consultative sales approach without being in the room with prospects, and it provides proven methods for being diagnostic with custome...

The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals (2nd Edition) Ned Herrmann, Ann Herrmann­Nehdi 9780071843829, 0071843825 Pub Date: 6/5/15, Ship Date: 6/5/15 $30.00/€20.99 EU 384 pages / 384 Hardcover Business & Economics / Decision Making & Problem Solving 6 in W | 9 in H

Summary: The long­awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology

Packed with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles­­administrator, talker, problem­solver, dreamer­­corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations ...

One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business—or Yourself Marie Perruchet 9780071837590, 0071837590 Pub Date: 8/28/15, Ship Date: 8/28/15 $25.00/€20.99 EU 240 pages / 240 Hardcover Business & Economics / Business Communication / Meetings & Presentations 6 in W | 9 in H

Summary: The business exec’s guide to shaping their stories and delivering pitches to achieve any goal—from increasing profitability to taking their career to the next level

Mastering the art of the pitch isn’t just for salespeople. Whether someone is a startup founder, Fortune 500 executive, or small­business owner, the difference between success and failure often depends on how well he or she pitches ideas and offerings.

One Perfect Pitch teaches readers how to craft a pitch all but guaranteed to get buy­in from colleagues, potential investors...

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