Informations pour les exposants: World Publishing Expo 2012 Frankfurt 2012
From penny press to online content publishing expo presentation
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Transcript of From penny press to online content publishing expo presentation
From Penny Press to online contentFrom Penny Press to online content
why the value goes down as channels go up... and what you do about that
most newspapers in the early nineteenth century cost 6 cents and were distributed through subscriptions
on July 24, 1830, the first penny press newspaper came to the market - Lynde M. Walter's Boston Transcript
Visual representation of
the internet
UK newspapers suffered the most dramatic circulation declines of any country outside AmericaUK circulation fell 25% between 2007-09second only to the US -30%
Source: OECD 2010
NA newspapers closed 2007-10Source: Paper Cuts
Amazon’s recently introduced digital “delivery fee,” charging publishers 15 cents per megabyte to transfer a book’s file to the Kindle
Source: Publishers Weekly 2011
“the big print publishers need to understand the reality of the 21st century: either you roll with new technology or you get rolled over by it. That's the lesson of the history of technology in commerce”
Dan Agin, Huffington Post 2011
BOTHPLAYING THE LONG GAME
“If the unauthorized access is too high, they've got something people will be willingly inconvenienced to read but the price is too steep; if the unauthorized access is too low, they're probably giving it away too cheaply. Somewhere along the spectrum, they'll calculate the Goldilocks Price, and it will be just right.”
Source: http://vannevar.blogspot.com/2011/02/rupert-murdoch-paywall-goldilock-price.html
WHERE NEXT
48% of offline purchases are inspired by online content which equates to about $1.15 trillion in sales
Source: http://www.zmags.com/blog/qr-codes
PEOPLE POWER
THE POWER OF STORIES
nearly one-third of all online ad dollars are expected to go to video in 2011
analysts expect by 2014 that the online video market will be $5.71 billion at the high end of the estimate spectrum and at the very least, $3.01 billion
Sources: eMarketer, (Forrester Research).
branded YouTube channel
top and tail links / ads
incorporate hyperlinks throughout a video –
see klickable.tv
• incorporating hyper-local news and
location-based services
MOBILE DATA CONSUMED –‘09 1.1 exabytes‘10 2.8 exabytes
+ our mobile numbers are unique identifiers
tablets and androids are making the virtual tangible
context AND content – that’s the difference
elegance
use of white space
useful information – not only what, when – but
how to get back in touch
user-focused
timely
THE POTENTIAL OF NFC
Near Field Communication (NFC) – turns you
mobile into a wallet
50% of smart phones expected to ship with NFC
chip by end of 2011
more than just paying for coffee and train tickets
Google One Pass - a payment system that enables publishers to set the terms for access to their digital content
Google 10% of revenue
Apple launched its new subscription service in February
Apple 30% of revenue
www.webwordsworking.co.ukwww.cdacontentlab.com
01273 553393