Gary R. Bronga

Bringing a New Product

to Market

Protecting Your Idea

•Patents

•Trademarks

•Copyrights

•Non-Discloser Statements

•Web domain and DBA

Patents

•Do you need a Patent?

•Types of Patents; Utility and Design

•Provisional Patents

•Patent it yourself

•Patent Pending

•New Laws

PROTOTYPES•Locally

•SBDC

•Dun and Bradstreet Directory

•Search engine

•Local Inventor clubs

Running a Business

•Limiting personal liability-the business structure

•Business software

•Business phases and cycles-start with the end

in mind

Finding a Manufacturer for Your Product

•More than one manufacturer

•USA or Asia

•Non-disclosure forms

•Ask for references and check them

Will My Product Sell?•Trial period

•Test prices

•Colors and durability

•Test for retail sales

•Test for wholesale sales

•Test, test and test some more

Early Marketing

•Friends and family

•Niche marketing

•Trade shows

•Catalog buyers

•Online sales and blogs

PR- The Benefits of Press Releases

•How to create releases•Sales

•Community awareness

•Shipping rates

•Banking benefits

•Many advantages over advertising

Financing a New Business

•Begin Small

•Keep your day job

•Avoid debt

•Use your time and effort instead of money

Starting a Business in a Down Economy

•The 1930’s

•Venture capital

•Dealing with Buyers

•Mail volume decreases

•Everyone is open to negotiation

Negotiating•Everything is negotiable

•Price negotiations

•Quantity price maneuver

•You got to do better than that

•Everyone is open to negotiation

•Win-win vs. win-lose

Persistence, Commitment and Integrity

•Merchandise buyers

•Dealing with mistakes

•Customer service

Does Money Change You?

•Purchases orders and contracts

•Personal guarantees

•Employees

•Contractor agreements

•Litigation

How to Bring a New Product to Market in Three Words

•Read My Book