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From Makerspace to MarketplaceJo UthusAtmel Corporation

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Jo Uthus

Director, ApplicationsAtmel Corporation

@AtmelMCUJojo.uthus@atmel.com Who is this guyTrondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

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Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, automotive, consumer, communications and computing markets.

This is our company description

Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

#We seem to be a regular Semiconductor company (and we actually are a GREAT one). However, there is more to us that we reveal in this company description3

3,0 mm*This is what we sell

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Faktisk s er ikke denne Tiny4 PDIPen 3,0mm bred, men en QFN eller MLF ville vrt det. Men ingen kjenner igjen en QFN eller MLF

AVR Designed in Trondheim7 Billion MCU shipped

185,000Inhabitants

#Maker, AVR, ArduinoPositioning Atmel as thought leader and at the heart of the Maker movement

Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

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AVR @ heart of the Maker Community

#Results after searching Arduino on Kickstarter

Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

#Kickstarter.some stats from this area.

Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

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of IoT Solutions will be provided by startups which are less than 3 years old by 2019 - Gartner50%Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

#From MakerSpace to MarketPlace....

#To be successful you need a product!11

What you see as your prototype...

Image: behance.net

#You need a product12

What you expect is your prototype

#Is Actually more like this..

#Industrialization is key...

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Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel CorporationFrom Hardware Prototype To Industrialized Product

Atmel Facilitates transition from Arduino Boards to Pro-boards for debug and industrialization

#Atmel Helps with the Supply Chain

and many more...Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

#Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel CorporationBut! Hardware without software....

...is like a car without an engine....

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Software dominates embedded design20% Hardware Design

80% Software Design80%

Software

#Arduino IDE is easy to useVast community supportThousands of hardware shields supportedFocus on concept, not on programming

Great for prototypes and proof of concept!Software Prototyping in Arduino

Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

#Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel CorporationTransition from Prototype to Production Quality is hard....

#Launch September 2015

Fastest Time toPrototype

Native Arduino Support for 8-bit AVR and 32-bit ARM

Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

#Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel CorporationYour Product is ready... now what?

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YouTube1.8M+ Total Views127K Quarterly Views

Facebook 250K+ Likes1M+ Monthly Reach2M+ Monthly Impressions

44K+ Followers22% Quarterly Growth2.5M+ Monthly Impressions

TwitterLinkedIn31.4K+ FollowersMillions of impressions

Google+6.2M+ Views17% QoQ Growth

Ranked #1 social semiconductor company (September 2014)#1 most-viewed partner in ARMs Connected Community (2014, 2015)Social influence score now among the highest in the industry Blog

Notable AccoladesGrowing Network of Partners~2M+ Views

Growing Network of Major Brands

Growing Network of Media

Growing Network of Startups

Growing Network of Influencers

Atmel social footprint for you to leverageTrondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

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We are building out our value proposition and will help you in ANY possible way to become successful with your project in the marketIs there more?

Lets be successful together!Design And Engineering supportAccess to eco systemLab SupportMarketing support

Reach out to us!Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

#Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel CorporationNow, let me give you a few examples

#What do these companies have in common?Powered by Atmel, and leveraged the community

Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

#BeON Home

Blogs

Memes

TweetsTrondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

#Bare Conductive

Events

Tweets

Blogs

InterviewsTrondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

#Atmel did a superb job of supporting our Kickstarter campaign. We loved their blogs, posts and comical, yet relevant memes in support of our product. In addition to our funding, one of the primary purposes of the campaign was to get feedback on our brand identity. Atmel helped us do this by posting our value proposition in their own words which helped us further refine our tone and positioning.

BeON

Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

#Ever since Atmel started to pay attention to us through their channels, we've seen a 65.7% growth in readership which has been huge for our readership and blog. We've also seen a 10% growth in our Twitter followers. Lastly, Atmel has made up for 15% of our total referral traffic.

PubNub

Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

#"Over the past few weeks, Atmel and littleBits have developed an awesome relationship over Twitter. By helping us spread the word about all things littleBits, Atmel has brought in a swell new followersand quality engagement. We're happy that this content partnership has been working out and we look forward to continue building this relationship."

LittleBits

Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

#Here is a Recent Kickstarter Campaign Atmel helped boostAside from just the development hurdles we were faced with, Atmel also helped us promote UnaliWear which helped us achieve our vital milestone on Kickstarter. This also provided market validation and consumer acceptance to our product. Source - Jean Anne Booth, CEO of UnaliWear

Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

#In closingwe are the Maker and Market enablers, but the ultimate power is with you

Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

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Thanks to Sander Arts @sander1arts for slide content, marketing supportand spreading the word on Makers, Atmel, Community in Social Media, MakerFaires, Tradeshows and Hackathons world-wide. Check out his slideshare profile

Also check out this slide-deck and others on my slideshare profileTrondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation

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