From Easel to iPad: The Evolution of Creativity Tools
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Transcript of From Easel to iPad: The Evolution of Creativity Tools
Founded in 1995
Youth-focused digital agency
Web, iOS, Android, Back-end
2D and 3D Art/Animation
Game Design, Concepting,
Strategy
Nick Jr. Draw and Play
Graph of Childhood Conformity
*Moran, James D. III, Roberta M. Milgrim, Janet K. Sawyers, and Victoria R. Fu. “Original Thinking in Preschool Children.” CHILD DEVELOPMENT 54 (1983): 921-926
Graph of Childhood Conformity
*Moran, James D. III, Roberta M. Milgrim, Janet K. Sawyers, and Victoria R. Fu. “Original Thinking in Preschool Children.” CHILD DEVELOPMENT 54 (1983): 921-926
Workshop Outline
8:00-8:30am: What is a creativity tool?
8:30-8:40am: Q&A/Discussion/“Bash The Speaker”
8:40-8:50am: App Demos
8:50-9:15am: Design Challenge
9:15-9:30am: Presentations and Awards
Ceremony!
Classic Creativity Tools
Creativity Tools “Hall of Fame”
7 Habits of Highly Effective Creativity Tools (OK, just 5)
Easy to learn.
Open-ended and repurposable.
Age and gender agnostic.
Facilitate creativity unobtrusively.
Endlessly challenging for wide range of
physical and intellectual abilities.
Easy AND Challenging…for ALL
But don’t forget these…
Hall of Fame – Part 2
Sandbox
Hall of Fame – Part 2
Puppet Show
Hall of Fame – Part 2
Box o’ Junk
Benefits of Creative Play*
Develop imagination
Develop own ideas
Develop social awareness
Feel and release emotion
Develop oral vocabulary
*From Olivia N. Saracho “An Integrated Play-based Curriculum for Young Children”, 2012
This Workshop Was Mis-Named
Digital and Mobile Creativity Tools
“In the Beginning…”
Logo/Turtle Graphics, 1969
“In the Beginning…”
Kid Pix, 1989
“In the Beginning…”
Word Processors, Clip Artand Font Porn, 1984-present
Creativity Tools Today
Tools Today are…MOBILE!
Don’t make a mess
Don’t fit in your mouth
Don’t stay at home
Benefits:
MORE opportunities to be creative, not less!
Result:
Tools Today are…POWERFUL
Mind-blowing production values
Huge factors of sharing and scale
Endless opportunities to try new forms of
media
Unprecedented learning opportunities
“Look what I made, Dad!”
Tools Today are…TOO GOOD?
What’s More Creative?
We’ve Been “Elf’d”!
Elf Yourself, 2006
We’ve Been “Elf’d”!
Elf Yourself, 2006
Creativity vs. Structure
*Chris Donnelly, “Creativity and Structured Activities,”2011
Creativity is the ACT not the PRODUCT
5 Guiding Principles
… (so far!)
Fostering Creativity
#1: Facilitate self-directed, open-ended exploration
iMagine Machine, Faces iMake
Fostering Creativity
#1: Facilitate self-directed, open-ended exploration
Watch video here: Faces iMake Video with Hanoch Piven
Fostering Creativity
#2: Embrace the “Play”
Toca Boca, Toca Tailor
Toca Boca, Toca Band
Toca Boca, Toca Hair Salon
Creativity “Killers”
Rewards and Incentives.
Evaluation.
Restraint and Structure.
Time Pressure.
Fostering Creativity
#3: Be instantly accessible and endlessly challenging.
Morton Subotnick, Pitch Painter
Fostering Creativity
#4: Re-think the “Canvas”
AR experiences
Hybrid play activities
Offline output
Meta-creativity
Fostering Creativity
#4: Re-think the “Canvas”
Fostering Creativity
#4: Re-think the “Canvas”
Fostering Creativity
#4: Re-think the “Canvas”
Fostering Creativity
#5: What’s iMissing?
Fostering Creativity
#5: What’s iMissing?
Creativity Tool Matrix
Turning Tools into Imagination Engines
Tool Imagination EngineUnguided
Product-Focused
Super Easy!
“Artsy”
Facilitated
Process-Focused
Self-challenging
“Life-y”
Hey Apps, Do This Please!
Geoffrey Nelsongeoff@cricketmoonmedia.
com@cricketmoon