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Bringing Business Tools to Micro-Retailers on Mobile Devices Abril 2011
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Bringing Business Tools to Micro-Retailers on Mobile Devices
Abril 2011
2
El Problema: TiendasThe problem: Mom and pop shops
3
The Problem: Vendors
4
The Problem: Poverty Penalty
5
The problem: micro-credits
6
Vendors struggle to get market information
Payment and banking services need better
technology to get to tiny shopsMicro-retailers in Latam
(2008)
Brazil1.2M
Colombia0.5M Mexico
0.8M
Other1.5M
$23,000 Millions
Up to 100 different venders for each
shop
15-20% of shop-keepers are lead-
customers
50% of Colombia products and 95% of India products are sold through this channel!!
A huge and changing market
México GPD2.5%
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The opportunity
Market research informationOnline orders
Ads
Branchlessbanking, social metrics
Top-upsRemitances
Vendors
Banks
Payment providers
Mobile PaymentsFunding
Working capital
OPPORTUNITY!
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The solution
For the shops For vendors and micro-finance institutions
Business Tool
Training
Communication with vendors
Market reports
Credit management Impact metrics
Online ordes and ads Top ups
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The business model
Shop
Vendors Banks
Mobile Payments
Transactions
$
Ads
REPO
RTS
REPO
RTS
$ $
BATC
HES
Data
Reports
Shop
AdsData
Reports
$
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El Problema: TiendasThe team: 14 people
David del SerFounder, CEOVodafone R&D, Columbia MBA,
Founer Microlumbia, YGL Web Economic
Forum
Yael SchwartzmanVP Product/
Mexico Country Mg.,
MSc Comp. Science, U of Washingtom
Guillermo Caudevilla
CTOVodafone I+DTeleco Eng.
Zaragoza Univ
6 developers1 QA engineer
Mark PedersenCofounder,
COO/Colombia Ctry
Mg.Monitor Group,
Columbia MBA/MIA
2 sales people1 Graphic Designer
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El Problema: TiendasThe team: advisors
Nancy BarryEx
president Women World
Bank
Shail PatelEx director
Unilever R&D for Latam
Peyman FaratinPhD Computation
MIT
Dan GertsacovHead of New Markets Latam, Google
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El Problema: TiendasThe team: investors
Josh Mailman1st investor in Grameen
Phone
BlueSky Fund Invested
Development
Halloran Philantropies
Alexis RozvarWhite&Case
Boards of BIMBO and CocaCola MX
1st round closed in 2009 $800,0002nd round in process Q2 2011 ≈ $500,000
Series A planned in Q4 2011 ≈ 2-3M$
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Status: 3 phases
On your marksPre-pilot(Q2 2009 – Q2 2010)• Product iteration• 5 shops• Understanding the
problem
ReadyPilots(Q3 2010 – Q4 2011)• Create the network and
start selling data• Get to 1000 shops
Go!Scalable growth(Q1 2012 - …)• Through partners• Open other markets:
India Brazil…
