Freedom Lifestyle Insider

8/19/2019 Freedom Lifestyle Insider

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Published by Musemancer Sdn. Bhd.

A-09-01 Plaza Taragon Kelana

Jalan SS 6/6, Kelana Jaya,

47301, Petaling Jaya, Selangor,

Malaysia

Email: [email protected]

Tel: 03-78873215

Cover design by Joey [email protected]

Copyright © 2014 by Edmund Loh

All rights reserved. No part of this publication

may be reproduced, stored in a retrieval system, or

transmitted, in any or any means, electronic, mechanical,

photocopying, recording or otherwise, without prior

permission from the author.


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CONTENTS

ABOUT THE AUTHOR…………………….i

PART I: Freedom Lifestyle Redesigned...…1

86,400 Reasons to Read This Book……....2

Why Internet Marketing Sucks………….5

What Most People Are Doing Wrong…..6Designing Your Ideal Lifestyle……….....20

PART II: Reconditioning Your

Being For Abundance………….23

Everything Is Energy……………………..24

7 Keys To Unlocking Your

Full Potential………………………....32

PART III: Make It Happen………………….41

Giving Birth to Your Brainchild………....42

How to Sell Without Selling……………..51

How to Test Your Idea’s Profitability…..55

Go BIG: The 3 Big Traffic Methods……...57

PART IV: Automation……………………....65

Earn In US Dollars, Spend in Pesos….….66


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How to Amass Your Work………………..72

BONUS CHAPTERS…………………………81

David VS Goliath………………………......82

Things to Do Before You Die……………..88


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ABOUT THE AUTHOR

"tarting off as a self-learner in 2005, Edmund Loh went from a

mere reseller to becoming the top Private Label Rightsproducer in the Internet Marketing arena, with hundreds of

titles and products tracing back to his works.

Edmund is the co-author of national bestselling book

“Secrets Of Millionaire Students” with fellow Bestselling

Author “Secrets Of Internet Millionaires” Stuart Tan and

ClickBank Maestro Dylan Loh. Considered to be one of the

top Internet Entrepreneurs in Asia, he had spoken at eventsfor Success Resources, MindValley and many more

entrepreneurial conferences.

He has shared the stage with some of the world-class

speakers and entrepreneurs including Robert G Allen, Peng

Joon, Jonathan Quek, Azizi Hadi (VP of Telekom Malaysia),

Chan Kok Long (founder of iPay88) and more.


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PART I:

FREEDOM

LIFESTYLE

REDEFINED


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FREEDOM LIFESTYLE INSIDER

2

86,400 REASONS TO READ THIS BOOK

If you compare the time in a day with money. 86,400

seconds is like 86,400 dollars. Imagine being given 86,400

dollars everyday. Every morning, that money is gone and

replaced with another 86,400 dollars. With all our might, we

would try to finish spending all the money because it would

be unwise to do it.By perusing this book, you will not only acquire the

knowledge of starting an online business and be good at it,

but you will also learn to make every second count.

A 9 to 5 job can drain your energy in an unimagin-

able way, squeeze the life out of you, demoralize, and will

leave you bereft of free time. All those time wasted on just

getting though traffic jams, commuting, and just waking up

extra early to get to work. And this doesn’t count the time

you spend on regretting the opportunities you’ve let go and

the time lost on wishing you had more time. Oh, the irony.

What a nightmare it would be if one day you were to

find your older-self staring back at you in the mirror and

wonder how you got there so fast.

“Time flies above us but leave its shadows behind.”

Nathaniel Hawthorne


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The significance of a single second in your life is

immeasurable. Anything could happen in the blink of an

eye. Each second is a gift. Each moment is an opportunity sowhy would you squander them away? By constraining

yourself to time-wasting routines, you’d deprive yourself of

precious opportunities. Why spend a huge chunk of your

time in front of the television? On your couch? On com-

muting to work? On the things that make you unhappy?

Home-based work can liberate you from the shackles

of time. It will set you free from formality, give you the

freedom to wear anything comfortable while you work, and

the freedom to organize your life in any way that befits you.

Imagine how great it would be to spend a huge part

of your day doing what you love. You can even improve

yourself by learning new language, picking up an

instrument, travel to new places, be around your loved

ones, or just simply lounge in your living room. All the

things that you’ve always wanted to do can be achieved.

“It’s really clear that the most precious source we all have is

time.”

Steve Jobs

What is the point of having wealth without time?


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The benefit the Internet has bestowed on us is listless.

One of which is the chance to earn income without no

longer wasting the 86,400 seconds you’re given everyday.Let this book be your guide.


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EDMUND LOH

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WHY INTERNET MARKETING SUCKS &

WHAT MOST PEOPLE ARE DOING WRONG

There is a dreadful connotation that goes with Internet

marketing. Many users would find it annoying. This is

because of some Internet marketers who don’t do it the

right way. I’m sure that even you have found yourself face-

to-face with a pesky pop-up advertisement that appears outof nowhere. More often than not, Internet marketers think

that spamming is a great idea, which is why you see a lot of

updates that are too frequent on Twitter and Facebook, and

they don’t say anything of substance. These are all the

wrong approach and amateurish. They give a bad name to

Internet marketing and we have to make sure that we don’t

make the same mistakes.

A lot of online business fell flat because they do not

know the tips and tricks of it. They thread courageously

through a land unknown to them without the proper know-

how that resulted them on being unsuccessful. And, believe

me, it’s easy to fail.

With the proper tools and knowledge, you can make

the odds to be in your favor. It’s important to learn what

doesn’t work first before learning what does work.

We learn from mistakes but let’s spare ourselves


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the time and the emotional torture by learning from other

people’s mistakes.

For this chapter, I will tell you about what thenovices of Internet marketing are doing wrong so that you

can avoid committing the same sins.

WHAT MOST PEOPLE ARE DOING WRONG

1. EXPECTING FAST RESULTS

There’s no denying that Internet made our lives easier by

speeding up the time it takes for us to do things. We no

longer have to line-up to buy movie tickets, book

restaurants, and purchase books, and no more trips to the

library to settle a debate with a friend. And now, with

smartphones, the access to Internet is on the tip of our

fingers.

However, that does not mean you should expect fast

results from your Internet marketing endeavor. The RomanEmpire was not built in one day. Like traditional marketing,

your campaign will take time and it’s important for you to

be patient.


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A successful campaign may take months for you to

truly see the results. You won’t make your product popular

just by putting it out there.Don’t expect your promotional video to go viral and sales to

skyrocket overnight.

There are still lots of hard work needed. This is

where you come in. Your job is to make a brand

conspicuous and speaks for itself. Amateur Internet

marketers would usually be impatient in getting results,

forcing them to take unnecessary aggressive actions like

spamming that only annoy and shy away prospective

customers.

There’s no denying that promoting through Internet

is a much faster and easier way than traditional marketing.

If you were to make a promotional video, for example, you

don’t have to wait for the time slot you purchased from the

TV broadcast. Instead, you just post a video on Youtube and

people could view it anytime you want. However, it’s your

job to make sure it circulates the web. You still have to getyou hands dirty.

2. BEING UNORGANIZED

Proper planning is crucial. Nothing could screw up mark-

eting more than poor planning. Any marketing plan takes a


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huge amount of time and energy to organize (Remember

what I said about being patient?).

A good plan demands a lot from you, not just energy, but creative thinking as well. There are a lot of things that

have to be taken into account. You need to figure out the

best timing, the best outlet, the best audience, proper

budget, etc.

Even with immaculate planning an error in judgment

could happen, imagine the colossal damage poor planning

could do. Take every step mindfully when devising a

master plan. Understand your plans, thoroughly, and work

out what kind of outcome can and should be expected.

Always delve into the specifics, not just the general

idea of it. Meticulousness is needed and, in fact, en-

couraged.

“A man who does not plan long ahead will find trouble at his

door.” Confucius

3. ALL EGGS IN ONE BASKET

Just like the first mistake, people expect a lot more from the

Internet than it can offer. It’s true that you can reach each

and everyone in the world who has an Internet connection

but never expect an unrealistic sure-fire outcome from it.


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Not everyone who has viewed your advertisement

would buy your product and not everyone who clicked on

the link to your website would be bedazzled right away.There’s no reason for you to not expect the

conversion rate of online marketing to be almost the same

as traditional marketing. When you hand out pamphlets,

you should only expect 1-3% conversion rate. Imagine

yourself organizing your concert and you have to hand out

pamphlets. Out of 100 given away, one to three people

would actually show up. If you prepare only 100

pamphlets, don’t be surprised to have a concert with just

three attendees.

Of course, it’s best if you have a high conversion rate

and we should try our best to have that, but to achieve that

requires a lot of effort. The Internet is vast and saturated at

the same time, meaning that even though there is space for

you, the competition is still quite fierce.

Set a realistic goal. To know what goal is achievable,

you have to know the market and the business in and out.Sadly, some companies don’t even have goals. A campaign

is done just for the sake of it.


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4. NOT EVALUATING OWN PERFORMANCE

Experienced and successful marketers would know the

importance of evaluation. Imagine your online marketingmiraculously triumphs even though you’re still new to the

field. Your clients deliver a toast to your name and you see

a bright future where you get to guest-talk in a business

program on television as a revered marketing mogul. But,

without evaluation and self-assessment, that would be your

only success.

There is no point in succeeding without knowing

what actually worked and what didn’t. Surely, you would

want to perform well again in the future but that is not

possible if you don’t know what you did wrong and what

you did right.

What about mistakes? What if you fail and learn

nothing from it? If you learn nothing from failure then all

you’d have ended up with is purposeless failure. There is

no point of making mistakes if you can’t learn from it and

the same goes to success. Always keep track of your actionsand know how to assess and reassess them.


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5. FAIL TO UNDERSTAND THE TARGET MARKET

Even though the Internet allows you to have a broader

audience with less expenditure, you still need a specifiedtarget to have a higher chance of sales.

To know marketing is to know the people you want

to approach. You have to have a specified target than just

generally shoot in the dark hoping you would hit a few

customers. This is not the right way.

We are living the age of niche where people can now

choose what they want to see. Disregarding an advert-

isement is easier now than the past. With the Internet,

however, various methods have made it easier to locate and

approach your target market.

You have to know who your target market is. You

have to know their way of thinking, their preferences and

what ideas appeal to them.

6. NOT MARKETING

Amateurish marketers are prone to be lacking in confidenceand therefore doesn’t self-promote because they don’t feel

they’re big enough to do so.

This can best be described as a marketer who doesn’t

do marketing.


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If you do not promote yourself, how would people

know you even exist?How can your clients trust someone

quiet to amplify their brand?Confidence should be your drive. If you do not have

it, then you have no business being in business. Even

Donald Trump talked about the importance of handshake,

in which he said that the person with the firmer handshake

is the one with control. Something seemingly unimportant

like that is taken into account when it comes to presenting

yourself. In the realm of the Internet, you can’t really

demonstrate how strong your handshakes are, which is

why you need to self-promote. Tell the world about your

abilities, experience, achievements, and don’t be shy to

show your face. Remember that you are selling your service

to prospective clients.

Establish a brand of yourself and uphold it.

7. NOT SELLING

Marketers tend to forget that their job is to generate salesand not just gain popularity.

Of course, popularity is not necessarily a bad thing

and quite often it helps with sales. But it shouldn’t be your

priority.


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Your priority should be with sales and not just

spreading awareness of your brand’s existence. Awareness

is still important but let’s not put it as top priority.It’s good to have a credible brand that is well known,

but what good is that if the sales were horrendous? Nothing

spells failure more than a large amount of expenditure

spent on a plan that doesn’t bring any benefit to the

company.

Or worse: when a gimmick backfires like Walmart

and Pitbull (the singer/rapper) campaign in 2012. The deal

was to send Pitbull to the Walmart with the most ‘likes’ on

Facebook. What happened was an insurgence of people

who didn’t like Pitbull starting the #ExilePitbull campaign.

It was a group of people who voted for the least glamorous

place they could find on Walmart’s Facebook page. Pitbull

was sent to Kodiak, Alaska.

Sorry to digress but that’s a horror story worth sha-

ring.

The approach on potential customers is key.Amateurish marketers do not approach people intending to

sell something but just instead to distract and divert their

attention to the marketers for a moment, making the

customers more annoyed and lose interest.


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Remember to sell. Marketers tend to forget that this

is what they are paid to do.

8. MAKING MISTAKES A HABIT

Every time I see a typo in an online marketer’s website, I’d

cringe. It’s embarrassing, even though it’s not my site. It

shows a lot about a person, especially a marketer, to have

mistakes like this. Always be wary of these little mistakes as

they can cause a disaster in your career. A client wants

someone they could trust.

How can they trust someone who lets mistakes like a typo

in an official page to happen? They would start thinking

about the bad results the marketer would bring.

One big disaster that happened because of

carelessness was Pepsi and Aape’s, a Japanese clothing

brand, campaign collaboration in 2013 that resulted a furor.

The font chosen by the designer made the text ‘Aape’

looked like ‘rape’. This isn’t a typo, of course, as it did say

‘Aape’ but it resembled the word ‘rape.’ This is an exampleof the small, inconspicuous careless mistakes that might

cause epic trouble for your marketing.

As a marketer, you must always strive for perfection.

As mentioned, you need to always assess yourself so


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that you can see your strengths and weaknesses to learn

and correct yourself. A marketer who doesn’t do that is a

marketer who doesn’t sell. Image is not everything but it isstill truly a vital part in the marketer’s arsenal.

9. HOLDING BACK INFORMATION

People are afraid to share their strategies to potential clients.

What is there to be afraid of? You’re not selling your

grandmother’s secret recipe that you swore you’d keep to

the grave.

You’re not selling nuclear launch codes. Don’t be

afraid to tell your clients the general idea of your plans.

Show them step-by-step what you plan to do. It’s just like

pitching a project. Would you hold information back when

you are pitching something?

Your clients won’t appreciate obscurity.

I share a rough idea of my campaign on my website

so that the clients could see what I plan to do if they were to

hire me. I provide the gist of what’s to come if they were tohire me to show them that I know what I’m doing.

On top of that, I even provide a free one-hour

consultancy session to discuss the course of our potential

marketing plan.

It’s like giving a free sample at the supermarket.


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This is where they give me a chance to show them

how good I am. When I allow them to see my plans, they

allow me to prove myself.Remember that confidence is a big part of selling

something on your part but also on your potential clients.

They’re going to place their confidence on you so you must

give them the reason to do that. If you hide your plans from

them, and your competitor approaches them with

transparency, you’re going to lose business. No one,

especially in business, is interested in the obscure.

10. NOT NETWORKING

In business, it’s important to establish and keep on

expanding your network. Novice marketers easily confuse

confidence with arrogance. When they become too

confident, they’d think they’re too good for some things.

This is not the case. You should always be active in

interacting with people. One good place for you to start is to

go on forums and various message boards.Relationship with others who are in the same trade

could most of the time open up new opportunities for you

and you’ll learn new things.

Blogging is a good way to establish a community on

your site to make your site popular.


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It’s best to start a blog on your own domain, for

example, yourdomainname.com/blog.

Not only you have to blog, you also have to reply tothe comments. Interaction is important and you have to

always answer their queries (while ignoring and deleting

the hateful comments… Unfortunately, they will inevitably

invade). This is a great way to establish yourself as an

online marketer and at the same time, shaping a community

of people frequenting your website. Even in blogs, there

shouldn’t be a one-way communication. Also, don’t forget

to comment on people’s blogs.

Do not snub other social media platforms, though.

It’s best that you get your hands and be active in every one

of them. Do not eliminate any opportunity that might be

beneficial to you. Having a Facebook page, for instance,

goes without saying. Everyone has a Facebook page and

Twitter account nowadays. Use these social media tools to

interact with people.

However, be warned that if you are not careful, usingsocial media could backfire devastatingly and you will be

preyed on.

A good example of a company receiving stint from

the public is Epicurious, a site about cookery and food, took


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advantage of the Boston Marathon bombing incident in

April 2013 to tastelessly gain popularity.

They tweeted, “In honor of Boston and NewEngland, may we suggest: whole-grain cranberry scones!” It

resulted disastrously with a swarm of negative feedbacks

on their insensitive remark and now, they are featured in

this book as a bad example.

While it’s good to be talking about current issues to

add a little personal touch, there are certain sensitive

subjects you have to steer clear of. Any unfortunate or grim

events should not be associated in your social media post.

Frankly, this was an inexcusable amateur mistake.

Conferences are also gainful. I was invited to give a

talk at the E-Commerce Conference where I rubbed

shoulders with the big guns of Malaysia’s IT and

communication industry (more of this later in the chapter

David vs. Goliath). Not only I learned a lot from that

experience, I also got my first two online marketing

consultancy clients from that speaking engagement. It wasan experience that I treasure. It had taught me a lot about

the business, the people, the community, and my strength.

I’m appalled to find out that there are still marketers

out there who are naïve enough to think that they don’t

need to attend speaking conferences.


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Speaking conferences is an opportunity for you to

really get yourself out there. It’s the only place where you

can show a huge number of people what you are capable ofand what you know.

It’s a gathering of business opportunities. Even if you

think you are still too green to give a talk, at least attend

these conferences. It will broaden your view and knowledge

of this ever-evolving industry. There are always new things

to learn out there. While I highly recommend Warrior

Forum, it’s best that you go to these conferences where you

can actually interact with and learn from experienced

players of the marketing game. Ask questions and interact

with the speakers. You have to have the eagerness to

acquire knowledge. Great thing is you don’t have to wait a

few days for their uncertain replies like online.

More to that, you will also widen your network and

make a few contacts at the conference where you meet

people of similar trade. Knowing a lot of people is a great

advantage in business. One of those things never taught inschool: the importance of networking. Networking goes a

long way in any profession.


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DESIGNING YOUR IDEAL LIFESTYLE

Lifestyle design was made famous by Tim Ferriss’s book, 4-

Hour Work Week. He was the person who reintroduced

home-based work in style. You can follow Tim Ferriss’

footsteps and become a globetrotter, working and setting up

networks all over the world. He describes the idea lifestyle

design as the lifestyle of “the new rich”.If you are a mother like Jana Kingsford, you can

always use the time to take care of your children. She

designs her ideal lifestyle by making a “to-do list sort of like

a bucket list” that includes “write 1,000 words per day for

30 days”, “appear on TV”, and many others. She even lists

out things to do with her family such as, “read stories to

kids every night” and “join gym with husband.”

The beauty of designing your ideal lifestyle is that

you can live your life however you want. There are no

restrictions. If you’re not the kind who likes to travel the

world, preferring the peace and comfort of your home, then

you can choose to live that way. If you do everything right,

then you earned it. Remember, you’re doing this so that you

don’t have to force yourself to commit to things that make

you unhappy.


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If you worry about life expenses and feel that

quitting your job is too big of a leap to take, then you can

start slowly. Internet marketing allows you to work anytimeyou want, even when you still have a day-job. Perhaps you

can moonlight your online business first. Spend this time

developing, sculpting and establishing your brand. All

major life transitions need a smooth segue, right? Once your

brand solidifies and you’re generating the formulized

income you desire, you can quit your job.

It doesn’t matter how slow you choose to take it.

Here’s a little step-by-step guide if you still feel unsure:

1. Learning About Design

This is where you learn about lifestyle design, how to

achieve it and, hey, you’re halfway done through the first

step already!

2. Setting Up Shop

The launch of your brand online. This is where you begin.But you can still keep your day-job if you’re not confident

and your online business hasn’t soared yet. At this stage,

you must grow your business. Don’t worry, what you need

to know about this stage is all in this book.


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3. Maintenance

Once you have the business optimized and it generates

the income you desire, you have to make sure it continuesand maintains to be that way. You will face trials and errors

at this stage, but it’s okay as long as you keep your business

afloat.

4. Begin The New Life

Now, when you’re sure that your online business can

support you, it’s time to say goodbye to your old job. You

don’t need it anymore and you’re free to do whatever you

want while manning your online business. This is where

you can take your online business to greater heights.

What I would recommend for you to do during your

free time once you’ve achieved the goal is to further

improve yourself by learning new things, improving your

skills, and workout. When you have the time, nothing can

stop you from moving forward.

“There is only one corner of the universe you can be certain

of improving, and that’s your own self.”

Aldous Huxley


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PART II:

RECONDITIONING

YOUR BEING FOR

ABUNDANCE


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EVERYTHING IS ENERGY

I believe most of you have heard about Law of Attraction, but

how many of you actually fully understand and apply it in yourlife? The Law of Attraction explained that everything is made of

energy, including your thoughts. Your thoughts create an

invisible force that brings impact not only to you but the people

around you as well.

We are experiencing all kinds of energy every single day,

in both positive and negative. You feel happy; you feel sad; you

feel angry; and there are so much more other emotions you

experience every day – that is all energy. The energy is generated

and created by you; you are the master of all these energy and

were empowered to control them.

The things you say, the things you do, the things you

think, they are the ‘ingredients’ to generate energy; sometimes

even the things you didn’t do can ruin the whole ‘recipe’. All in

all, it is fair enough to say that everything is energy.

What is Energy?

Energy is everything that invokes a reaction inside you – yourselfincluded. In fact, you are the most important key to affect the

energy flow inside you. If you have a positive outlook, you gain

the positive energy. Likewise, negative perception attracts

negative energy. Do not underestimate the energy flows inside

yourself; it is powerful enough to create an impact on you and

the people around you.


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The energy can be in all kinds of different forms. You can

see and feel them if you look within yourself. Some of them are

strong and powerful, but some are passive. The powerful one is

like the extroverts; they have strong characters and love to

present themselves in front of the crowd – that is why you can

recognize them easily. On the other hand, the passive one is the

introverts, they rarely show up but doesn’t mean that they do not

exist – they are inside your subconscious or the sub-subconscious

that you need to dig deep to find them. Some of the positiveenergy might be hiding somewhere deep inside you, waiting to

be discovered.

As mentioned, do not underestimate the power of energy.

One famous saying about the like attracts like. We are like

malfunctioned magnets; we attract things in the same magnetic

field. You attract negative crowd when you emit the negativeenergy, likewise to the positive. The flow of energy moves from

one region to another, you can spread the positive energy to your

environment and that, in turn, benefits you too.

You can control the energy, the power of the energy is in

your hands; it can be different and it depends on how you deal

with it. The energy can be learned. You don’t need to complicate

yourself with all the reasons and emotions behind the feeling –

It’s too much to understand. Simply categorize them into good

and bad feelings.


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The negative energy will weigh you down, but the

positive energy will free you. When you generate negative

energy, you are a creating a prison cell around your inner self.

You trap your inner self inside with four walls around you.

You must generate the positive energy. Break the wall and

get out from the prison you have created. Open up to the

freedom that everyone, including yourself deserves to receive.

“Negative energy brings emotional burden; Positive energy

brings emotional freedom!”

How the Energy Will Affect Us?

Now that you know about what energy is all about, it is

time to share a little bit about how the energy will affect us in our

daily lives. Law of Attraction clearly states that everything

happens because we attract it; the negative energy attractsnegative emotions. If you visualize a negative reality, you are

setting your mind to believe that whatever can go wrong, will go

wrong; and whatever can go right, will probably go wrong too.

Our surroundings depend on a reflection of what we feel.

It is important to feel good; when you feel happy, you can attract

more happy circumstances. When we refocus on things, see them

from a more positive angle, you can change your emotions

almost immediately. The same goes to your negative outlook.

You can take control of your feelings by making a choice.


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When a person immerses in negative energy for a long

period time, it brings negative effects to our health mentally,

emotionally and physically. Our body releases different

chemicals when we experience various things in our daily life,

each chemical has its own function to create a different mood. For

instance, serotonin, dopamine and oxytocin are the chemicals

released from the brain to make you feel good.

Our bodies are miraculours. We don’t really know its

capabilities and limitations. It surprises us with its resilience, andat the same time, it’s vulnerable. A happy mind can do wonders

to your body. You’ll be healthier.

We have the power to define what is positive and

negative. Something may be happening badly to you, but change

your perspective, buck up, think about the positive things you

can gain through the scenario, no matter how little your gain is.Small things can make a huge difference.

How to Attract Positive Energy?

Remember the like attracts like from the Law of

Attraction? To attract positive energy, the first thing you need to

do is generate positive thoughts. Make a list of everything that

makes you feel good, and make it the guidance for you to learn

how to think positively. Every time when all you can think of are

negative things, take your list out and start reading it. Here is

where the magic happens! Your body will then generate the good

chemicals and make you feel good and happy. The negativity will

dissipate.


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Make the gratitude exercise your habit. The gratitude

exercise is when you think positively towards a result; count your

blessings instead of allowing the bad things to overpower the

good ones. It makes a really big difference in your life.

Third, do something you love. If being with nature makes

you feel good, you should plan a trip to go to the woods on the

weekend. Go for something outside to get yourself some sunlight,

which can actually fight depression. Sunlight can boost the

serotonin – the chemical that makes you feel good and happy.Plus, it won’t hurt to get some exercise.

In my case, I love reading. I have a tower of books on marketing,

business, lifestyle, and many others. So, I will always make time

to read, no matter how much time I have left, I’ll squeeze it in. I

not only enjoy it, I get to learn and also sharpen my mind. Apart

from reading, yoga and meditation are good choices as well.If you find yourself under too much stress, it’s not a bad idea to

do a breathing exercise. There are various breathing exercises you

can try and experiment. It will also help lower your blood

pressure, increase awareness, and mindfulness.

Last but not least, love yourself – the most vital activity to

attract positive energy. You need to love yourself first before the

others can love you. If you do not love yourself then you’d have

low confidence, which makes it easy to break your spirit.

You have the control over your thoughts. Don’t let

yourself be controlled by them.


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How to apply energy into your life

Now, you’ve learned all the good things about positive

thinking. So, how do we put it into practice?

First of all you have to make it a habit. Short-term

application is not going to work; long-term application is the best

solution. In order to do that, you have to make positive-thinking

a habit. Turning it into habit is no easy task. It requires patience

and determination. You have to keep practicing and make it your

second nature.Keep striving for improvement in yourself to be a better

person in your life; this is your life, not anybody else’s, no one

can help you but yourself. Free yourself from the past, and move

forward to a better future. Visualize the future you want and do

anything to achieve that! Success doesn’t come without hard

work.Determination is the key to success. Don’t give up easily

and give yourself an excuse to start over again. Change yourself

first before you capable to change anything else.

“Change will not come if we wait for some other person or some other

time. We are the one we’ve been waiting for. We are the change that we

seek.”

Barack Obama

Why Positive Energy?

There are thousands of reasons to choose positive energy

over negative one. I will share a couple of reasons with you.


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According to The Nun Study, those who are regularly

exposed to positive emotions live on average 10 years longer. The

positive energy reduces the risk of cardiovascular diseases, thus

keeping your heart healthy. The benefit of positive energy is not

just this; it helps to lower your blood pressure as well. See? This

is how our thoughts influence our body, which is enough reason

for us to take control of them.

Moving on, the positive energy keeps your mental health

in equilibrium as well. Researches have shown that positivepeople are more resilient against stress, challenges and

adversities. Barbara Fredrickson, the author of Positivity (2009),

said that the positive people are able to maintain a broader

perspective and see the bigger picture, which helps them to

overcome obstacles easier.

A person that works in positive work environmentsoutperforms negative work environments. A negative work

environment leads to negative employee; negative employee

leads to the drop of performance, which will affect a team, and

the drop of performance leads to the drop of profit. That is just

the general idea and one of many consequences of negative work

environment and how it affects us.

John Gottman, psychologist researcher, mentioned that in

marriages, couples must maintain a 5 to 1 ratio of positive to

negative interactions. Positive energy is key to healthy and long-

lasting relationships.


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I totally understand that this is easier said than done,

everyone knows exactly how to attract the positive energy; but

sometimes they just can’t help but to think negatively. Just as

mentioned, the energy flows from a one region to another. You

can take baby steps. Start with the small positive changes and it

will grow from there. Before you know it, you can become the

source of energy for people around you.


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7 KEYS TO UNLOCKING YOUR FULL

POTENTIAL

“Ever since I was a child I have had this instinctive urge for expansion

and growth. To me, the function and duty of a quality human being is

the sincere and honest development of one’s potential.”

Bruce Lee

One of our ultimate duty as a quality human being is to find out

and unlock our full potential. Maybe you’ve heard all the

quotations on potential from spiritual leaders or an Instagram

post. But did you ever take them seriously and think of ways to

unlock your true potential?

Why is it so difficult for us to realize our full potential?What is blocking us from it? Maybe on some levels, you do find a

small piece of our potential. You don’t know how to go further

from there, so you stop and settle for what you have. These are

the 7 keys that will help you to move further:

Key #1 – Evaluate Priorities

First thing’s first, ask yourself three important questions

to evaluate your own priorities. First question is: “What is most

important to me?” The first thing that comes to your mind is the

most important to you, no matter how small or how silly it is.

You choose that answer because it’s already embedded to your

mind as something you would never let go.


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Second question to ask yourself is: “What makes me

happy?” Go for the things you think is precious for you that you

will definitely regret in the future if you stop yourself from doing

it.

“Give a chance to take the risk, maybe it doesn’t work all the time, but

worth to take the risk.”

Above is quoted from the two-time Pulitzer Prize winning journalist – Nicholas Kristof, who was willing to fight for human

rights and social injustice. He took the risk to make a difference,

because he believes that there is hope to transform and make a

change in people’s lives. Do not give up on things that matter,

you can make a difference if you choose to.

Third question is: “What would you do for free?” Think offew things that you are willing to do even though you can’t get

any pay for it. Is it worth your time to do it without asking for

any form of payout? Evaluate all the priorities in your life and

start making the changes in your life.

Key #2 – Let Go of the Things that Don’t Serve You

Keep away all the other things that will distract you, and

start thinking of the things or person that doesn’t serve you for

any purposes. Ask yourself, “Does this energize me? Helps me to

move forward? Provide opportunities for learning and growth?

Play a positive role in my life?”

If all the answers is no, there is no need to keep all those


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things in your life. Those things drag you backward instead of

forward. You need to let it go, cut them off from your life to move

forward to a better future.

One of the hardest things for you to let go is, comparing

yourself with others. Don’t compare yourself with others. It’s

great to find inspiration from others if it helps you. But at the end

of the day, your benchmark of success should be yourself,

because you are the only one who defines your own success.

Think of yourself as the only real competitor you need to defeat –the person you were yesterday. Before you go to bed, ask

yourself: “Am I a better person today?”

But how can you let go? I know it is not an easy job to get

rid of the things you are familiar with and start all over again. But

if you want to move forward to a new life, you must ‘restart’ your

life. Don’t focus too much on the past and future, but focus on thepresent. You have no control over the past or know what exactly

the future holds, so why do you want to waste your time on

something you can’t control?

Key #3 – Commit to 3 Priorities

I need to quote the author Jim Collins for this section. He

said, “If you have more than three priorities, then you don’t have

any at all.”

Being too ambitious can be dangerous sometimes, because

you don’t know which goal to focus on. The perfect number of

goals you should have is three at a time; focus on the first three

main priorities before you can proceed.


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You must learn how to walk before you learn how to run.

List out the three main priorities you want to commit in

this period of time. Break down the priorities into simple

components. When you are listing down the three main priorities

mentally or, better, on paper, it seems impossible to you – as if it

is far beyond your reach.

But with all the simple components listed down under the

main priorities, which are easier to accomplish, the ‘big’ dreams

doesn’t seem that farfetched anymore.Once you’ve completed the first three, go for another

three, all that you need to do is to keep this cycle going. Every

time you completed the priorities, you are taking a big step

forward to your dream. Just make sure you are always keep tab

of your three priorities.

Key #4 – Create a Schedule Structure that Works Best For You

This is meant to be unique to each one of you; there is no

right or wrong way to do this. You just need to create a schedule

that is tailor made for yourself, you don’t need to follow how

others are doing it, just focus on yours.

Most studies suggests, you should start your day by list-

ing down all the tasks you need to do for the rest of the day, and

then focus on the things one by one – this is how to start a day.

You can list down every task and schedule your time

effectively. This can be a tough task at the beginning, because it is

not easy to breakdown everything into order. You have so many

things to do, that you can’t even decide which one to begin with.


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This is a task that requires mastery. As time passes when

you do this every day, you can figure out what works the best for

you and cut off those doesn't work for you. Everything will be

different than the past few days when you start changing

yourself.

But as you draft the schedule, don’t forget to make time

for yourself. Whether it is just 5 minutes or 30 minutes and gets

yourself some time to evaluate and assess your day. Keep away

the things that distract you from this, including your phone,emails. Stop for a while to refresh your mind before you continue

to work.

Key #5 – Plan for Inspiration

I personally think that it is important to plan for

inspiration, because inspiration is the most important key for aperson to move forward. Plan some activities that can inspire you

to move towards a better future.

You need to find someone who shares the similar goals.

Companion in your long journey is needed; they are there to

inspire you. They are someone to share experience with you,

guide you towards the right path and avoid the mistakes they did

before. They are someone who motivates you to do better. It’s

important that you do the same for them.

Find an outlet for your frustration to clear the negative

thoughts and energy out from you. As mentioned earlier, you

know how a person with negative thoughts creates impact to the

people around. You need to attract the positive energy.


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“With realization of one’s own potential and self-confidence in one’s

ability, one can build a better world.”

Dalai Lama

Apart from this, exercise regularly. Working too hard can

be tough, both mentally and physically. The productivity drops

when we continuously work under negative circumstances;

hence you need to workout to keep yourself healthy. Exercise

regularly helps you to keep your mind clear as well. You can tryvarious exercises at home such as yoga, meditation, and

breathing exercises.

Don’t eat bad food. Did you know that your brain uses

the glucose derived from the food you eat as their fuel? In order

for your brain to perform in maximum capacity, you need to be

aware of what you eat. Keep your mental and physical health ingood condition in order to keep yourself inspired every day.

Key #6 – Pay Attention to Your Surroundings

Opportunities can arise any time of the day, more than we

can imagine. It happens everyday, and everywhere, without you

even realizing it. Focus on what you are doing now; because the

more you focus on the goals you want to achieve, you will be

more aware of the opportunities around you.

All you need to do is always be curious. And be resolute

in seeking answers. Don’t be mediocre in everything, but be an

expert in a particular field. Don't take things only in face value;

make sure you thoroughly understand.


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So that you will be able to fully utilize the information

you have learned.

The world supplies us with infinite possibilities, but yet

we only see a small part. We always think that we don't have

enough, and deserve to receive more; but we take things for

granted. You spend hours skimming through the newsfeed on

Facebook, and complain that you don’t have enough time for

your assignments.

All you need to do is just stop for a moment, and payattention to your surroundings. You will see things that you’ve

never noticed before, because you are too busy spending time

and energy on mundane things. When you stop and look around,

you will be surprised on what you had missed all this while.

Key #7 – Never Give Up!This will be a journey that is tough, exhausting, and tiring,

there are plenty of obstacles waiting for you in the road. But

never give up in doing what you think is important for you.

The winners never quit and quitters never win.

There are only two choices, to be the winner that you

finally reap what you sow with joy; or the quitters that stuck in

the middle of the road and shy away from hurdles.

To give up on everything and go for a new journey isn’t

easy, but you need to have the courage to go all in, because if you

are determined to have something, you can overcome anything.

Change your perspective when you’re navigating through


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a tough situation. You need to see every challenge you encounter

in your journey as a way to learn and improve yourself. What’s

ahead will only be tougher. It will never get easier. That is the

reason you need to strive for self-improvement. Imagine yourself

climbing up to the mountain, the path is smooth in the beginning,

but as you keep going, it becomes steeper and harder to climb.

But when you finally reach the top of the mountain, you feel the

breeze in your hair, you see the horizon laid in front of you and

you will forget about all the difficulties on the way up almostimmediately.

Do not give up if you fail once. Akio Morata co-founded a

company that sells mainly electronic products. Their first product

was an automatic rice cooker that was not successful as it caused

rice to burn instead of cook. It was a big failure. What a blow it

was for a company’s first every product. The company was Sony.And imagine a big hole we would have if he had given up on his

company then.

“Whenever you have taken work in hand, you must see it to the finish.

That is the ultimate success of success. Never, never, never, give up.”

Dada Vaswani


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MAKE IT HAPPEN


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Being in flow is the state of mind where you're so focused

at the task in hand that you forget about everything else around

you. When do you feel you're in flow?

You can keep working on this one single thing whether

you get paid or not. There are few ways to rediscover your

passion. Ask yourself: “What did I enjoy doing when I was

young?”

It's funny how when we were young, we are so care free

and do what ever we like. The only thing that matters to us iswhether it's fun. The pure joy you get from playing catch with

your friends in school and laughing about.

Playing games, tennis, basketball or you prefer to paint

throughout the day. You could've have been playing the whole

day but you never felt tired or exhausted. Probably your parents

would have had a hard time keeping up with you, running afteryou.

We tend to forget sometimes that we have an inner child

in all of us. As we get older we don't nurture it, and as you get

busy with your daily lives, your inner child just goes off with

time.

Do you notice how excited you get when you're in a

theme park, going on those crazy roller coaster rides? You can't

stop giggling or smiling, that's your inner-child. Disneyland is

known as 'The Happiest Place on Earth" for a reason. Our inner

child are unleashed once we're in there. Take care of your inner

child and find out makes you smile.


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2. Create a Vision board

I don't know if you believe in law of attraction or not but have

you noticed, when you buy something new like a car, a Honda

for instance. All of a sudden, you notice there are so many

Honda's on the road. It's as if the universe is trying to tell you,

that it knows what you're thinking about.

Subconsciously we become aware of it. The truth is, the

cars have always been there but you never noticed it because

that's not you chose to focus on.How can you use this to your advantage?

Oprah Winfrey is a big believer of having a vision board,

a board where you place everything you want out of life, you put

it there.

On your vision board, think of:

a. How do you want to grow?

What kind of things you haven't done before. To play the guitar,

learn to swim, take painting classes; make a list of things that gets

you up from the bed every morning.

b. Things you want to do.

The places you want to go, travel around the world. Backpacking

around Asia and go to music festivals. The books you want to

read. People you want to meet. Work on a project that'll leave a

legacy.


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c. How do you want to contribute?

Start a social project to help the unfortunate. Create a product to

help with sanitization in third world countries. These are just

some of the ideas for your vision board but as you start creating

it, you'll realize a lot of things and learn about yourself.

It doesn't mean the moment you place all this things on a

board, it'll magically happen. It's just to remind you about your

goals and keep you focused. As you start doing this, you'll begin

to realize what you need to do achieve your goals.One by one you'll become more aware of the

opportunities that’s around you. One of my favorite ways of

creating a vision board is using Pinterest but something physical

works even better because it's there for you to hold and feel. It's

more concrete.

d. Who do you want to be?

Every one of us has a role model that we adore and we wish to be

like them. Have you wondered, once upon a time the person you

look up to didn't know he or she was going to be that successful.

They had their fair share of ups and downs.

But because of their persistence and true grit, it made

them who they are today.

If your role model is Anthony Robbins and you just love

the way he is, what are the positive things you can take from him.


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Study the way he is, how he speaks to people and helps

them in any way he can. He tries his best to make a difference in

every person he meets. Learn what he does every day to become

a successful speaker, a businessman and an overall positive

human being.

Every time I'm facing a tough situation in business or in

live, I always ask myself what will Tony do.

At that moment, what ever that's going through my mind,

it comes to a complete stop because I'm not thinking of myproblems as ‘Edmund’ anymore but as ‘Tony’. I'm putting myself

in his shoes and see things from his perspective.

3. What's Your Expertise?

Besides your interest, what sort of expertise do you have? Have

you solved any problem or done something that others findchallenging. For instance, have you found a way to get the six

packs you’ve always wanted?

You probably know a lot about the right type of

workouts, meal planning etc. Maybe you are great at getting

great deals when you travel abroad. Planning a multi-city travel

is a piece of cake for

you and you always manage to get it for a fraction of what other

people are paying for the same deal.

These are skills you have accumulated over the years

through your personal experiences.

Now, we're getting somewhere.


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Next, find a group of people who has a problem. A friend

who wants to go on a vacation but doesn't have the time to plan

for it. Don't you think they'd appreciate it if you could get a great

deal for them and don't mind paying you for it.

There are tons of guys out there, who want to lose weight

and get their dream body. Can you offer coaching and the meal

plans you use for yourself. These are things you're already doing

it for yourself. If it works for you, why not share it with others

who are struggling to conquer this issues?

4. Help Other Businesses

What if you don't have a passion or special skills? Where do you

go from here?

This is where you have to become a little creative and

start helping others. Lots of businesses out there, it doesn't matterif they're doing well or not, they can always do better.

If you're the one who can help improve their profits, get

them more customers they would be more than happy to

compensate you for it.

How do you do this?

Start contacting other businesses and ask them the "WHY"

questions. For instance, ask if they're facing any problems or

obstacles in the business.

Go to places you visit everyday, it might be your local

Pizza shop. Ask the owner, how's business? Are they facing any

issues?


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He might say something like lack of customers,

competition from other cafes, etc.

Ask him WHY it is that way. Why they're not getting

enough customers. Dig a little deeper and what you'll find is

problems, issues the business is facing. This is gold for you.

Now, you can start to think, how you can get them more

customers. You might know how to use Facebook ads, Google

ads etc. What if you spoke to 10 restaurant owners? How many

problems can you help them solve? Problems that only you cansolve. Think about it.

5. Make It a Commitment

Having a passion or goal is not enough to make it work. What

happens after your excitement and motivation dies off. What do

you do?What separates the successful ones from the rest is how

far they are willing to push themselves after all the initial

excitement is long gone.

You need to make a commitment to work on your

business for at least one hour daily. Make it into a habit so no

matter what happens, even if you don't see any results for

months you keep doing it.


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If Howard Schultz gave up after being turned down by

the banks 242 times, there would be no Starbucks. You'll never

know how close you are to the finish line. Don't ever give up.

Don't think of it as a race but a marathon you've just started. It's

all about the journey and the kind of person you become at the

end of it. Think about it.

Let's take a look at a few people who worked on their

passion and started their online businesses that are successful

today.

Case Studies

a. Tactics Time

Tactics Time was founded by Tim Brennan to share his passion to

help adult chess players who are trying to improve their game.

His goal by having this site and newsletter is to help othersimprove their chess rating and win more games.

He wasn't even thinking of turning into a business but he

wanted to share his chess tactics in the form of an ebook. The

ebook, 'Tactics Time" became a game changer because he started

getting sales of 10-15 books/day from his email subscribers.

By doing what he genuinely loves, sharing his knowledge

he's created a business that gives him passive income whether

he's working or not.


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b. SmartPassiveIncome

Pat Flynn started Smart Passive Income when he got laid of from

an architecture firm. Architecture was his passion. What

happened next, he went on an entrepreneurial adventure by

creating niche sites like Greenexamacademy.com, where he blogs

about LEED exam an architectural exam preparation course for

"Green Architecture".

He started making sales from his ebook and that

supplemented his monthly income when he first began. Fromthen onwards he's went onto start other niche sites such as

Foodtruckr.com and he shares all his affiliate marketing and

strategies on his blog.

His goal for the site is to be really transparent about what

he does and he genuinely loves helping people.


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HOW TO SELL WITHOUT SELLING

What do you do when you go to a mall, doing your usualwindow-shopping when someone approaches you with a

registration form?

Usually it'll be a credit card salesman who's trying to get a

commission from his sale. Do you shy away or you listen to him

patiently. Most of us would try not to go near the salesman for

fear of being approached. This happens for only one reason:

We don't like being sold to but we love to buy things.

If that's the case, how do you sell your products to your

prospects with actually selling to them? There's a way to do this

naturally and if you do it genuinely they will love you for it. They

will actually thank you for recommending the products. Have

you ever had a friend who went to watch the latest movie,

Transformer for instance, and he was so excited about it? He

comes to you still fresh from the hype of the movie. He says to

you, Dude, you have to go watch Transformers! It was crazy, you

have to see how Optimus Prime transforms in the middle of New

York City and goes against Megatron.!!How would you feel after that? You'd start to get curious

and excited, right? It'll make you feel like you should go and

watch it right away. What just happened here?

We do this all the time without realizing but this is what

happens when you like something, a product, a movie, a


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restaurant, anything at all. Then we share all the good things

about it with the people we know, and you know they'd love it as

well.

This is actually better than selling because you hear how

good a product is from someone you know, it’s powerful. Word

of mouth from a trusted source is better than a salesman who is

trying

to convince you to get the latest vacuum cleaner.

It's called teeing up.You tee up the good points about your product or offer, to

your target audience. There are a couple of ways to tee up

effectively. Tee about the buying benefits for them.

1. The Free Give Away Method

How to do what the product does, for free:One of the best examples of this is Dropbox, they give

away 2GB worth of free cloud storage to the user. What

happened next was crazy; everyone wanted to be a part of it and

signed up. What they did next was really smart. If you wanted to

increase your storage up to 16GB for free, you only have to refer

your friends to it. It started going viral after that because

everyone wanted to use Dropbox to store their documents,

pictures, music files.

Let's say you have a book about dog training that you're

selling for $20. You could give the first few chapters away for free


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to your visitors. They'd really appreciate you for that, and if they

find your content really useful they'd be more inclined to

purchase the actual book.

Just give them a taste of it but don't reveal the whole

thing. It creates curiosity.

When you do this, you're giving premium content to

those who are not ready to pay for it. They will at least get to see

what it looks like. This helps because they will know the

difference between the free version and the paid version.If the free version is useful, how would the paid version

be? When you share the free version, remember to emphasize the

benefits of getting the paid version right after that.

Here are a few ways I've used the free giveaway method:

I've shown the difference between creating a logo from

scratch using tools like Photoshop, which requires expertiseversus creating a logo using LogoGeniePro.

They are free to create the logo's themselves but

LogoGeniePro makes it a lot easier, with just a couple of steps

and you can create a logo with no prior experience.

2. The Pandora Box

Pandora's box is an artifact in Greek mythology, where a box was

given to Pandora, which contained all the evils in the world in the

myth. The concept might seem a little strange but in the

marketing sense, when we talk about revealing the Pandora Box.


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Imagine you have a product and reveal it to the public

step by step or do the unboxing for those wants to see it. It's

actually a positive thing where the visitor will be eager to see the

contents and what's in it before they purchase it.

Some people just needs a little preview before they are

more inclined to buy it.

You basically having an open door policy and you’re

being transparent with your visitors. Instead of having just an

image of the product on your sales letter, you're not afraid to letyour visitors behind closed doors to take a look.

This will do a couple of things for you, you're building

trust with your subscribers. Talk about both the good and bad so

they know that you're not just hyping it up just to make a quick

sale. They will respect you even more because you're not afraid to

show the pros and cons of your product.Another thing, you're doing them a favour by showing

them how to use it before they have it in hand.

You're not even selling anything directly but just by talking about

the products that will help your subscribers and how it can get

them the results they're looking for, you will hook them in

further.


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HOW TO TEST YOUR IDEA’S PROFITABILITY

Have you ever seen the type of people who has lots of businessideas, they go out setting up a company, make business cards,

creating a company site and call themselves entrepreneurs but

the only problem is, nothing happens.

No customers. No sales. No products

This people are “wanna be entrepreneurs”. I'm sure that’s

not how you’d like to do things. You want to have a solid

business with revenue and sales coming in. You need to have a

working business where you're getting income coming in, and

you can think of the rest later.

So how do you focus on the core of your business, which

is the sales and profits? How do you know whether a business

idea will be profitable without spending too much time on it?

You need to validate your idea. It's the most important

thing you can do before you go on a full-fledged campaign and

spend a lot of money on your business. It saves you the trouble of

finding out later on that, it’s not a very profitable business to

begin with.

So how do you validate it?

Step 1: Create a Landing Page

Landing pages are gold when it comes to validating your

business idea. You don't even need much to begin with, not even

a product or a full-fledged site.


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Even if you have no product to begin with, you can just

create an ecover of your product, slap it on the page and have a

name and email form for visitors to subscribe. Based on the re-

sponse of people subscribing you can gauge where there's a need

for your product.

Don't worry if you have no technical knowledge on how

to set up your landing page. There are web apps like Leadpages

for you to get started with your own page within 5 minutes. It's

just a plug and play solution that even a small child could do it.

Step 2: Create a Survey/Questionnaires

Another way to know what you're target market is looking for is

to create a survey or questionnaire. It doesn’t have to be

complicated. For instance, if you're in the dog-training niche, ask

your audience what kind of problems they're having. Trainingproblems, grooming issues etc. What kind of dogs they have?

What format do they want the course to be? Ebook, podcast or a

step-by-step video?

Send this out to your circle of close friends and family to

start with. Facebook has made it a lot easier to just share the link

with a whole bunch of people. You literally don't have to walk on

the streets with a bunch of questionnaires.

Once you have one of this two at least, it's time to send

feedbacks, lots of it. Now you're going to send massive traffic to

this pages and here are three of the biggest traffic methods to do

this effectively.


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GO BIG: THE 3 BIG TRAFFIC METHODS

FACEBOOK ADSFacebook is one of the biggest traffic source when it comes to

online traffic. What makes it more effective is the fact you can

narrow down to any specific audience you're looking for.

For instance you want to promote an ebook on "How to

get six Pack Abs fast" You can actually create an ad for a specific

demographic. Who wants to get six pack abs.

Mostly, men who are between the ages of 21-40, interested

in women, wants to look confident on their dates. Love watching

sports, has a college degree, love eating out etc. From here, you

can narrow down to any location in the world and it will show

how many users you're targeting. It's one of the cheapest ways to

get traffic because if you do it right, it can go down to a couple of

cents.

With a $100, you will know whether there's a need for

your product and validate your business idea. This is much better

than starting a company and to place an order for a container

worth of products from China.However there are few criteria to create an effective ad on

Facebook.

i. Have an Eye-Catching Image

How do you get a good image that's more likely to get a

Facebook user to click on it? Take a look at the ads while you're


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on Facebook. See which kind of ads gets your attention the most.

It's been proven that images of women get more clicks

from both men and women alike. Make sure the images you use

are copyright free so you're not infringing any one's property.

ii.

Ask a Question

Your headlines are extremely important. You have a limited

number of words for the ad. One of the best ways to make sure

you get a user to click thru your post is to ask a question. Don't just make a general statement. It doesn't build curiosity for them

to click the ad. For example, when you have an ad about weight

loss, which makes you more curious?

“Weight Lost Tips” or “How I Lost 3kgs in a Month”?

Always have a list of swipe files for you to work with.

Think about yourself, when you open an email or read an article,What made you do it? See the headline

Keep a list of it and use it for yourself.

SOLO ADS

Online marketers always say, the money is in the list. The

problem when you're starting is, you don't have a list. So how do

you start building your own list in the fastest time and do it

effectively.

Leverage

Leverage on other blog owners or email newsletters. They are


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always looking for ways to increase their income. Look for

targeted email list owners in your niche and take a look at their

site and blogs.

Sign up to their email list. As you're reading thru their

posts and emails, see if it's relevant to your target audience. If it

fits your audience, go for it. You will usually pay them upfront

for a series of mailings to your site or landing page.

This is one of the most effective way of building your list

without taking too much time. It might cost you some money inthe beginning but it gets you started right away. All you have to

do is create awesome content and engage with your subscribers.

GUEST POSTING

Guest posting is one of the best ways for you to get exposure

from your target audience. When you start on day one, you startfrom zero visitors.

You can only start posting on your site for so long before

you get demotivated. So how do you generate enough traffic to

your site?

Look for other blogs and sites that are already established.

Read their articles and posts, people who are commenting on it.

Make sure they have the target audience you're looking for.

Next, look for blogs that accept guest posts. Search on

Google using these keywords:

(Your keyword) + “guest post”

(Your keyword) + “write for us”


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If you can't find many sites with those keywords, just look

for blogs and contact them directly. They might have never

accepted guest posts before but they might be open to it, if you

actually ask them.

Sometimes you just have to ask, you'll never know what

you'll get. Find at least 50 blogs or sites for you to work with.

However some of the bigger blogs, they'd want to see you

previous work or articles.

If you want to increase the chances of your guests posts being accepted. Connect with the blog owners first. Read their

posts and leave comments. Don't leave comments just for the

sake of doing it but constructive ones.

Contribute an idea or opinion based on what they have

written. Follow them on Twitter, like their Facebook page. Be

natural and genuine. You don't want to come across as beingaggressive or intrusive. Once you've bonded with them, they will

more likely accept your guest post.

Next when you write a guest post, it must be a high

quality post. Get to know the readers of the blogs and understand

your niche. Go through the blog and see what hasn't been written

before. Find a unique topic within your niche and pitch to the

blog owner. Give them a list of titles or topics to work with.

Do this with a few blogs at a time so you're not just

depending on any one blog. Otherwise you'll be frustrated. It

takes time and the more you do it, the better you become.

Get connected with other bloggers and let them know

who you are.


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Guest posting helps you build relationship across your blogging

community and your readers.

This will actually help you with search engine rankings.

Instead of blindly building links, when you have guest posts

across few blogs, it will improve your search engine rankings

organically.

If you do this right, you'll have massive surges of traffic

and visitors to your site.

What you do next is very important. How can you makesure you have a list of subscribers before you have a full-fledged

blog?

Most people think they should have a blog with hundreds

of articles before they start to guest post. One of the most

effective things you can do for your site is to build an audience

before you even launch your site.First, start with a "Coming Soon" Landing Page. Be clear

on what your readers can expect from your site. Are you giving

away an incentive for them to subscribe or just sign up on the

waiting list? Lastly make sure, you have an name and email form

where your visitors can subscribe.

Basically, you're creating a pre-launch list for your site.

You want to create a lot of buzz and get your readers excited

about the launch of your blog or site. Preferably, have a free

ebook but don't let it stop your from having a "Coming Soon"

page.

On your blog itself, have at least 3 to 4 high quality posts


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Sales letter: Read through the sales letter and see how you feel

about it. If you're prospects reads it, will they be moved to do

something about their problem.

There's the long copy, short copy, video sales letter etc.

You will never know what works until you try.

There's no right or wrong about this. This only way to

know what converts is to keep testing.


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PART IV:

AUTOMATION


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EARN IN US DOLLARS, SPEND IN

PESOS

In this chapter, you will find how to automate your business by

hiring staffs from a different part of the world, where it helps to

keep your expenditures low while you market your products to a

global audience in US Dollars.

Earn In US DollarsOnce you’ve validated a profitable idea for your online business,

imagine having a business where you don’t have to worry about

high overheads, inventory or logistics.

You just need to set up the sales page or landing page

with your product and send massive traffic to it. All this things

are called a sales funnel. If you do it correctly, your sales funnelcan be very profitable.

The only way to make it work is to keep testing it. When

you start to get good response and begin to make sales, you’ll

know you’re on the right track.

Since you’re targeting an international market while

working from the comfort of your own home, your products

should be priced in US dollars.

So no matter where you’re visitor comes from, you will

get paid in US dollars.

Next, once you have the whole system up and running,

it’s time to automate it.


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How do you delegate your online business so it runs by

itself? You just need to check on it a couple of hours a week just

to make sure all the components are well oiled and it runs

smoothly.

Sound good?

Let me show you how to automate your online business at

a very reasonable cost. You just need to focus on scaling up the

business from here.

Spend In Pesos

The Philippines has some of the most hardworking people who

are good at what they do. They take clear instructions and most

of them are familiar with online businesses.

Whether you’re looking for a writer, graphic designer or

web programmer. They have all the skills and for a reasonablecost as well. Moreover it’s easier to communicate with them

because English is widely spoken in the Philippines.

1. What Is Outsourcing

How do you earn in US Dollars, Outsource in Pesos, Spend in

Ringgits?

First of all, when you talk about starting a business,

what's your idea of a business? Do you want to work for your

business or work on your business? It makes a huge difference. If

you want to work for your business, it's actually self-

employment.


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You still have to put in a lot of hours and you affect your

bottom-line directly. For instance, you can't just take leave from

work or else your business or project won't run by itself because

you're the key person there.

If you're working on your business, you're developing it.

You have a plan, a system and you're looking for the right people

or team. You can delegate what ever you don't like doing and

focus on what you enjoy.

This is where outsourcing comes in.In simple terms you want to hire an individual who can

take care of business-related activities for you. Whether you're

there or not, they will complete the tasks to get things moving.

One of the best examples of outsourcing is Sir Richard

Branson, founder of the Virgin group. He has over 400+

businesses. Do you wonder how he is able to do so many thingsat once? He comes up with a business idea and plans it out. Most

of the time, he doesn't even know much about the industry but he

hires the best person who knows in and out about the industry.

He learns from the experts and he picks the best of the

best who are capable of running his business, even when he's not

around. This is why his business still runs smoothly whether he's

there or not and it gives him the freedom to do anything he

choose to.

2. Why Should You Outsource

There's only so many hours in a day. 24 hours to be exact.


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Even if you're the world’s best copywriter or web designer,

there's only so much you can do. There will always be a limit to

how much you can expect your clients to pay you.

How can you duplicate your efforts without doing all the

work by yourself? And what if you want to start a web agency

and you love to do the marketing but you're not really good with

the programming or technical skills.

This is where you outsource to the experts, people who

are good at what they do.What is your hourly rate? Let's say you're monthly

income is $3000 and you work 5 days week for 8 hours. $3000 a

month is $750 a week. $750 a week is $150 a day. So roughly,

you're hourly rate is about $19 but to keep things simple we'll say

$20. Once you know this, you'll think twice about wasting your

time doing trivial things.For instance, if you're local cafe is giving away a free Ice

cream cone that's worth $1 and you see a long line of people

waiting for it. It might take you 2 hours before you get your cone.

Do you think it's worth it to stand in the line for 2 hours to

get a $1 ice cream cone? 2 hours of your time is worth $40. Same

goes to your online business. If you're going to take a couple of

hours to create your own logo, it'

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