Freedom and Control PITCH.
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Transcript of Freedom and Control PITCH.
F R E E D O M & C O N T R O L
Pitch
C L I E N T (INTRO)
I have been commissioned by you to make a new magazine or
newspaper , my magazine is called Freedom and Control, my
target audience is for 18-21 year olds with the genre Alternative
and it is written to educate and entertain and must be self financed
through sales or advertising.
Secondary audience;The Northern EchoAdvertisers
A U D I E N C E
Hipsters 18-21 year oldsSocioeconomics – BC1C250% Female, 50% MaleMagazine price - £1.99
They have a deep need to be ahead of the game and consider themselves trendsetters rather than followers
“
”
Problems with my audience. – primary/secondary
Is it appropriate? Language – taboo words? Imagery? Gender affect my audience? - Is the colour scheme too female or male orientated?
What will I include?
Language: mild taboo words, informal/formal, extended/limitedArticle length?Text to image ratio?Narrative voice?Connotations of my colour scheme?Intro style?Imagery: active/passive, comedic/serious, symbolic/metaphoricWhat kind of feel does my magazine give off?
Alternative G E N R E
Mild taboo wordsPhotographyComedic stories/articles - LGBT culture and drug, fetish, and sex.Reviews work of directors, musicians, authors, and visual artists.Sex appeal
Music, fashion, film, art, and literaturePhotography - collagesMild taboo wordsImage to the future self
F O N T
THIN DESIGNALWAYS FOREVERArial NarrowLearning Curve
Connotati
ons of the
fonts?
USP
Regional Alternative magazineMixed gender target audienceIncludes food articles
MOCK UP 1
“Comedic imagery”
“Modern structure”
“Colour scheme looks to dull for the theme”
“Images link well with article”
“Language is suitable for target audience”
“Make the font more noticeable”
MOCK UP 2
“Comedic and meaningful imagery”
“Clever use of font”
“Needs a break-out box”
“Make the green stand out more”
“Make the background colour go with the green and red”
Mock-up Conclusion
Both images from both mock upsThe language used in both mock ups – mild taboo words, informal languageMove my facts column and create a break-out boxUse the layout from mock up 2 i.e. the title position, addition of the image in mock up 1.Use the colour scheme from mock up 2 – ongoing colour theme of magazineMake the green in my title and kicker a more vibrant green
Flat Plans.
What a
re m
y
article
s about?
B U D G E T (Strategy)
Magazine price - £2.99
Editorial PersonnelEquipmentPrinting
TOTAL EXPENDITURE 24517.28
£17370.98
£3,438.30 £3708
Advertising incomeTotal sales estimateSales income
TOTAL INCOME £25660
£13700
£4,000
£11960
NET PROFIT/LOSS 1142.72
Thank you for listening!