Fox Audience Network Brand Book

8/8/2019 Fox Audience Network Brand Book

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FOX Audience NetworkCor orate Brand Book


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FAN Brand Values

Customer-Centric

Transparent

Data-Driven

The FOX Audience Network (FAN) has

built its reputation on three driving

principles.

In addition, any design or visual

representation of our brand shouldalways carry these important values as

well:

SimpleClean

Professional

Personalized


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The FAN Logo

The FAN logo is the cornerstone to our brand

identity, an expression of our personality and

our basic values. It represents quality,

reliability and leadership.






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Using the FAN Logo

Primary Logo

The primary color logo should be used

whenever possible. This version should be

used against white or light neutralbackgrounds for greatest impact.

Dark Backgrounds

When using the logo on dark backgrounds,

please use the all white (one color) logo.

If you are going to use a dark colored

background, preferably use one of our two

primary colors, blue or black.


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Incorrect Usage of the Logo


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Corporate Brand Colors

HEX - #000000

CMYK 0/0/0/100

RGB 0/0/0

Primary Colors

BlackBlue

Secondary Colors

HEX - #243E90

CMYK 100/91/6/1

RGB 36/62/144

HEX - #979797

CMYK 43/36/36/1

RGB 151/151/151

Grey

HEX - #B6C6DE

CMYK 27/16/4/0

RGB 182/198/222

Light BlueSoft Blue

HEX - #85A2CA

CMYK 49/29/6/0

RGB 133/162/202

HEX - #C1C1C1

CMYK 24/19/20/0

RGB 193/193/193

Soft Grey


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Typography

Arial Regular

A B C D E F G H I J K L M N O P Q R S T

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 $ % & ( )

Arial Bold



1 2 3 4 5 6 7 8 9 0 $ % & ( )

Aria l B lack



1 2 3 4 5 6 7 8 9 0 $ % & ( )

Ar ia l B lack I ta l i c



1 2 3 4 5 6 7 8 9 0 $ % & ( )

Body Copy

Web: Average size 11-14pt

PowerPoint: Average size 18-28pt

Subhead Copy



Headline and Bullets




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WebsiteHomepage

Subpage


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HTML Email Templates

Generic Templates

All emails should adhere to our

brand values and guidelines. The

goal is to keep the design simple,clean and clear.

This includes using white space, our

standard header with logo against a

white background.

The body of the email can vary and

have a different visual treatment, but

the core frame of all emails shouldbe consistent.

Emails should stay within 600-650px

and use standard black Arial font.


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The MyAds Logo





The MyAds logo is a continuation from the

FAN logo in that its an expression of our

personality and our basic values. It

represents quality, reliability and leadership.


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Using the MyAds Logo

Primary Logo

The primary color logo should be used

whenever possible. This version should be

used against white or light neutral

backgrounds for greatest impact.

Dark Backgrounds

When using the logo on dark backgrounds,

please use the all white (one color) logo.

If you are going to use a dark colored

background, preferably use one of our two

primary colors, blue or black.


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Incorrect Usage of the MyAds Logo


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MyAds Website

Homepage

Landing Page


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MyAds HTML Email Templates

All emails should adhere to our

brand values and guidelines. The

goal is to keep the design simple,

clean and clear.

This includes using white space, our

standard header with logo against a

white background.

The MyAds logo should always be

displayed against a white

background as seen in the

examples.

The body of the email can vary and

have a different visual treatment, but

the core frame of all emails should

be consistent.

Emails should stay within 600-650px

and use standard black Arial font.

Fox Audience Network Brand Book

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