How To Engage Your Audience Through Brand Storytelling (Part 1)

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www.BrandCampfire.com BRAND CAMPFIRE T h e Rea l Stor y Be h in d Bran d Stor y te ll in g HOW TO ENGAGE YOUR AUDIENCE THROUGH BRAND STORYTELLING © 2014 Kevin McIntosh

Transcript of How To Engage Your Audience Through Brand Storytelling (Part 1)

Page 1: How To Engage Your Audience Through Brand Storytelling (Part 1)

www.BrandCampfire.com

BRAND CAMPFIREThe Real Story Behind Brand Storytelling

HOW TO ENGAGE YOUR AUDIENCE THROUGH BRAND STORYTELLING

© 2014 Kevin McIntosh

Page 2: How To Engage Your Audience Through Brand Storytelling (Part 1)

www.BrandCampfire.com

BRAND CAMPFIREThe Real Story Behind Brand Storytelling

IT’S HUMAN NATURE TO CONSTRUCT NARRATIVES TO MAKE SENSE OF THE WORLD AROUND US.

© 2014 Kevin McIntosh

Page 3: How To Engage Your Audience Through Brand Storytelling (Part 1)

www.BrandCampfire.com

BRAND CAMPFIREThe Real Story Behind Brand Storytelling

www.BrandCampfire.com© 2014 Kevin McIntosh

Page 4: How To Engage Your Audience Through Brand Storytelling (Part 1)

www.BrandCampfire.com

BRAND CAMPFIREThe Real Story Behind Brand Storytelling

IT’S HUMAN NATURE TO CONSTRUCT NARRATIVES TO CONNECT THE DOTS OF THE WORLD AROUND US.

www.BrandCampfire.com© 2014 Kevin McIntosh

BRAND STORYTELLING IS ABOUT GIVING THE AUDIENCE MENTAL SPACE TO CONNECT THE DOTS BETWEEN YOUR STORY AND THEIR OWN LIVES.

Page 5: How To Engage Your Audience Through Brand Storytelling (Part 1)

www.BrandCampfire.com

BRAND CAMPFIREThe Real Story Behind Brand Storytelling

IT’S HUMAN NATURE TO CONSTRUCT NARRATIVES TO CONNECT THE DOTS OF THE WORLD AROUND US.

www.BrandCampfire.com© 2014 Kevin McIntosh

Page 6: How To Engage Your Audience Through Brand Storytelling (Part 1)

www.BrandCampfire.com

BRAND CAMPFIREThe Real Story Behind Brand Storytelling

© 2014 Kevin McIntosh

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