Four cs of a great speech

12/04/2023

Four Cs of a Great Speech

Frances Kazan (MBA) Talent Manager & Business Coach - [email protected]

mailto:[email protected]

12/04/2023 Frances Kazan (MBA) Talent Manager & Business Coach [email protected]

Behind a lectern In front of a

crowd

Breathing quickens

Quiet panic builds to a roar

Voice starts to tremor

Chest tightens

Thoughts go blank


Stage fright is the fear

of social

ridicule!

Most common social phobia

So pervasive that there is no way to accurately quantify it

Something that fells giants

Affects a mammoth swath of people, regardless of occupation or experience.


• By not having a dialogic interaction

• By literally prolonging the response the audience has toward you

• You give them the right to adjudicate at a much more intense level

It all boils down to the fear of being judged


Have you heard of Catecholamines?

Warning body juices - A family of chemicals that includes adrenaline

Physiological process – emergency response - warns of danger – ignites panic

Cannot differentiate between physical danger and social danger - accelerates stage fright


Fear of hurting yourself socially - body thinks it's being hunted by a panther instead of standing safely on a podium

Heart races to prepare for a chase that doesn't come - Physical manifestations of this stress confirms embarrassing self

Whirlpool of anxiety that spins faster and faster and feeds off itself


Survival instinct

Flight

Fright

Frieze


TIMING THE NO 1 BENEFIT


Mastering Presentation Skills is the first step to building Talent Readiness and thus Career Success


Dimensions of a Strong Speech -The 4 C’s

What: Message = Content (single sentence + Structure)

Why: Audience = Context (avoid tangent)

Who: Authority = Credibility (reputation, credentials)

How: Edutain = Choreography (make an impact, fun)


WHAT? Content - Message What is the central message? Start –

Repeat – End

Sell don’t Tell – show with anecdotes and humour

What points will you cover and which ones will you leave out?

Your allotted time will determine the number of points you can cover.

A proper logical structure will make it easier for your audience to follow your train of

thought

It also will spare you from having to face a roomful of confused faces


WHY? Context - Audience

Audience adaptation - why important to them.

Speak less – Say More

Get them involved early in the speech – repetition – action learning

Audience analysis - who, what things are important to them, their biases, subjects/issues appeal to them.

Constantly monitor audience feedback• sitting - looking - heads - frowning or

responding with quizzical looks

Is Queen


WHO? - Credibility – Authority

Who are you and why should they listen to you?

Your credentials, experience, expertise

Personalise as much as possible

People buy real experiences not theories

Credibility Matters


HOW? Choreography – The Knowledge Dance

How do you feel when a speaker: speaks in a monotone voice during an entire sixty minute speech? reads his notes (or PowerPoint slides)

for the duration of his speech?

The mechanical aspect - "showbiz" – use five senses - increase the impact

See - Where should I stand? Motion – Where should I look? Rapport? What do I do with my

hands? Gestures - Aids

Hear - What tone to use? Variety - Smell , Taste and Touch - Word pictures - Samples

Its all about rhythm & sequence

http://www.google.co.za/url?sa=i&source=images&cd=&cad=rja&uact=8&docid=JgrFsdT173zZMM&tbnid=LWr_6CwFI8DcRM&ved=0CAgQjRw&url=http://www.canstockphoto.com/illustration/choreography.html&ei=GrIyVOmmNOWV7AaxxIHACw&psig=AFQjCNF51WgzJJJbrLB2SKVB3NqoWrMZCw&ust=1412694938965795


What Makes A Great Speech

Meaningful thoughts – ideas worth sharing

WHAT to say

CONTENT

Notion

Purpose

Depth


Purpose - win hearts and minds not just points

•Persuasive speeches that are sincereP •Inspirational speeches that are not clichéd / boring I

•Entertaining and humorous speeches that don’t make you squirm – that are not contrived E


SPEAKER’S PURPOSE?

Convince audience certain

view point

Teach or give information

Hold attention through enjoyment


CONTENT ( & CONCEPT)

• What is the message? What do you want them to think about or know? What original ideas worth sharing?

• Purpose and Plan - Depth Deep thoughts

• Maslows Hierarchy of Needs • Basic Needs• Security• Love and Belongingness• Self Esteem• Self Actualisation

Hook

• P + (V x3) + R• Tell them what (Preview )• Tell them (View = 3 x Support Points)• Tell them what told (Review)

Map


Plan the Map

Prologue

Attention grabber

Fresh approach


•Concept – What – Opening Line Prologue •Content – Where and when - Introduction Preview •Choreography - How – present the information View•Context - Why – audience importance Review •Credibility – Who – reliable and authentic Epilogue


CONTEXT

• Who – level of consciousness and interest

• Passion - Breadth

Audience appeal

• Persuade / Inspire • Inform • Negotiate / Debate

The Outcome


CREDIBILITY

You•Who are you? •Why are you talking about this? •Why should they listen to you?

Credentials

•Who can vouch for you? •How can you prove what you are saying? Personal wins and losses


CHOREOGRAPHY

• How • Performance• Length

The Ritual

• Consider the subject important • Enthusiastic about it • Authentic routine

Love for the subject

• Relax, Breathe, Pause, • Voice Variety, Facial Expressions, Deliberate

Movement • Practice, Practice, Practice

The Ritual


Performance Tools

Voice Variety

Tone - teaching/preaching

Pace / Pause

Rhythm


Lets Practice 1. Content

– Do you have a message, a thought, an idea worth sharing? Write it down. (Concept)

– What three points can you think of that will highlight, illustrate or support this message?

– Can you think of an interesting opening line and closing line that is in line with your message?

2. Context

– Who is your audience? – age, gender, education level, economic status, interests, culture, etc

3. Credibility

– What personal information will you divulge to build trust and authenticity

4. Choreography

– Body, face, voice, stage, props design to support your story?– Time available and technology available?– When and where will you practice (timer, audience, space)

Four cs of a great speech

Business

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