Founder Institute Phonejoy Mentor Presentation on Hiring, Founders and Advisers
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phonejoy.com martin@phonejoy.com @kesslerhk 1 Phonejoy Intro & Lessons for Hiring & Advisers July 28, 2014 Founder Institute Hong Kong Martin Kessler, Founder of Phonejoy
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This is my deck from a mentor session at the Funder Institute's Hong Kong chapter from July 28, 2014. Since my slides are not very descriptive let me elaborate my talking points in this SlideShare's description. Overview Slide 2-18: About Phonejoy Slide 2-8: Covers the early concept stage (2011), market discovery, the problem, to creation of MVP with friend, colleague and later co-founder Alexander Moroz (Phonejoy Analog, Slide 8, in 2011/2012) to Full Product of the Phonejoy controller in 2013/2014. Slide 9-12: Product overview Expandable, patented Bluetooth game controller for smartphones with its own app on iOS and Android. Slide 13 Raised successfully some money on Kickstarter and through Angels. Slide 14 A lot of press coverage. Slide 15-16 Full production by late 2013, early 2014 with retail presence in stores like HMV (Hong Kong/Singapore) as well as Amazon (US), Newegg (US), eBay, and many more. Slide 17 Honored by Hong Kong Internet Society as Startup Of The Year 2014. Got to present product to C.Y. Leung. Slide 18 Lot of internal and external problems. Led to me resigning from company day-to-day business as unable to manage the company in its state. Slide 19 Wordcloud of some of the challenges we were facing, and why today's topic of hiring and finding co-founders, key employees and advisers matters to every tech startup. Slide 20 Ideal Founding Team more in comments Slide 21 Hiring and Retaining Your Employees more in comments Slide 22 Finding Advisors more in comments Slide 23 Categorising Advisors and Advice more in comments
Transcript of Founder Institute Phonejoy Mentor Presentation on Hiring, Founders and Advisers
phonejoy.com [email protected] @kesslerhk
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Phonejoy Intro & Lessons for Hiring & Advisers
July 28, 2014 Founder Institute Hong Kong Martin Kessler, Founder of Phonejoy
phonejoy.com [email protected] @kesslerhk
5
Thumbs Block Screen
Lack of Accuracy
No Tactile Feedback
”
Uncomfortable Hold5
TOUCH CONTROLS LIMIT MOBILE GAMING
phonejoy.com [email protected] @kesslerhk
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Perfect Hold
Unmatched Precision
Handsfree ViewFast Action
Complete Physical Feedback
phonejoy.com [email protected] @kesslerhk
>1,200 SUPPORTERS - US$75,000+ RAISED
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US$850,000 FUNDING
phonejoy.com [email protected] @kesslerhk
I am pretty impressed with this device. I have a lot of high hopes for this.
— Adam Najberg. WSJ Editor
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Phonejoy offers a slick UI “”
On my Sony PlayStation Vita, but there just aren’t enough games I’m interested in. And I’d love to do more gaming on my iPhone or Android handsets, but I still long for physical controls despite years of having gotten used to touch. PhoneJoy’s new Play controller is a blend of both those worlds.
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”— Darrel Etherington, Editor TechCrunch
Phonejoy is working on a unique game controller that turns mobile phones into portable game consoles.
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phonejoy.com [email protected] @kesslerhk
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Challenges
Finding Advice
Budgeting / Cashflow
Product-Market Fit
Investor Relations
Fundraising
Managing a Consumer Product Supply Chain
B2B Sales as a Startup
Ideal Founder Team
Hiring the Right People
Product Development Delays
Marketing A Premium Product On A Low Budget
