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Foods4U

@fly2 team, 2012

Contents

Foods4U

Hypothesis

Survey

Analytic

New Hypothesis

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Foods4U

What is Foods4U?

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Problem?

What should we eat to

night?Are there any

new place?

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Food4U is…

What are

they

looking?

What should we eat to

night?Are there any

new place?

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Food4U is…

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Foods4U

Easy to search a relevance place of food: delicious, cheap,…

Comment, rate, and share new place easily

Recommend new place, discount place,…

Follow your friends to see what place they are interesting.

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Hypothesis

Potential Customer

Competitors

Business Opportunities

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Potential Customer

- Young people (16-32)

- Go out to eat

- Cheap, delicious foods

- Nice restaurant

- New taste, strange

cuisines

- Share experience

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Competitors

Some website:

diadiemanuong.com

facebook.com/diachihanoi

Weakness:

UI is not friendly

Function are lacking: very hard to search

Vietnamese still mainly use Google.

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Business Opportunities

Promote restaurant, food

Foods4U

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Survey

Link:

https://docs.google.com/spreadsheet/ccc?key=0AuOlrcjApG2odDdNcUkyNDA0VlkyTmNPUTE5WXE2R2c#gid=0

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Survey’s result

64%

36%

Go out to eat

Go out

At home

33%

67%

Search

Search Information

Not search

Main source of Information:

- Friends, family

- Google.

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Survey’s result

20%

80%

Satisfy with

current service

YES

NO94%

6%

Will share

Information

YES

NO

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Survey’s result

Customer love:

cheap, delicious foods

new restaurant, new cuisines

Location and special offer

Smartphone:

Rarely

Do not use app to search.

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Survey’s result

Restaurant’s owner:

Agree to pay an amount

If the service help them:

Famous

Attract more customer.

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New Hypothesis

Product:

Service:

Not only Search food

Help User sharing easily.

Platform:

Mainly base on web

mobile-device-friendly user interface

Restaurant owner:

Free first

Pay if it increase their income

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Foods4U

User:

Vietnamese like eat many much.

#mobile increase very fast.

High quality app + comfortable UI + good marketing

Unique app at this time (in Vietnam)

=> people will use it

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Foods4U

Make money:

From restaurants' owners

Win-win relation ship

Large number of user -> increase their income -> They will pay a monthly fee

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Foods4U

“The future way to get your foods' information”

@fly2 team, 2012

Thanks you!