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MN319Market Sector Digital Review
Team Gamblers
mn31903/05/2013 1
Team Profile
03/05/2013 mn319 2
Michael Devine
• Second year business student, competitive, driven, sociable and interested in sport, marketing and music.
Sinead Eardley
• Business and management student, Interested in various areas from sports to travel and fashion. Hoping to pursue a career in Event Management, Marketing, Digital Marketing or PR.
Conor Egan
• Business management, event co-ordination, banking, digital marketing, health and fitness and positive thinking
Alice McGinley
• Business management, marketing, advertising, event management, social media, team leader, communication, motivated, negotiating skills, outgoing and fun.
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Gambling
Betfair
Tools Used !
Market Overview
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500+ Bookmakers Globally
•Bet365 (ranked #1 online)
•Advertising campaigns•Money back specials•Price differences
•Betdaq•Titan Bet
Promo Tools
Brands
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PaddyPower
•1988•Largest recognised both Nationally and Internationally
Ladbrokes
•1886•Largest UK betting firm
Betfair
•2000•Largest Online betting firm
Bet365
•2000•Largest private employer in Stoke-On-Trent•Employs 2100 people
Boylesports
•1982•Irelands largest Independent bookmaker
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Website Review
Mobile Review
BOSSMetrics Reports
Social Media Review
Website Review
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Modern Gambling Market is
heavily reliant on the success
of companies websites.
The five selected bookmakers
have websites & offer financial
incentives to open an account
with them.
Bet365 is the easiest to
navigate & well structured .
Ladbrokes doesn’t offer
account holders the option to
stream live sport from their
preferred website.
Mobile Review
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The five selected bookmakers
have mobile friendly websites.
Most scored 6/6 .
Ladbrokes scored 5/6 – took to
long to load the site.
Paddy Power is the easiest to
use. Live sports streaming
available.
Use QrCode™ technology.
Customer support instantly
available through live chat
BOSS Metrics Report:
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Facebook Top Stories...
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BOSS Metrics Report:
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Twitter Top Stories..
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Social Media Review
All use Facebook, Twitter and have active Websites.
Paddy Power - huge presence on all social media networks. Leading company on Facebook, Twitter and mobile review.
Bet365 – easiest to use website, high activity on Twitter. Low activity on Facebook.
Betfair are in 2nd place with Facebook and Twitter.
Boylesports and Ladbrokes have a steady presence on all social media networks.
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Promotional Sites
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Socialmedia.ie
Wordpress
You Tube
Slideshare.net
Conclusion
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Paddy Power is the most active bookmaker on social media
forums, using sites such as facebook and twitter to promote their
services.
Paddy Power consistently engage with ‘followers’ and ‘fans’ on
a day-to-day basis.
Facebook fans respond to photos that are non-related to the
industry.
Twitter fans are more responsive to gambling related feeds.
Ladbrokes and Paddy Power have a huge advertising presence
both online and offline.
o Our report has proven Ladbrokes are not as effective when dealing
directly with their consumers as Paddy Power are.
Appendix
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https://www.facebook.com/paddypower?ref=ts&fref=ts
https://www.facebook.com/LadbrokesIreland?fref=ts
https://www.facebook.com/pages/Bet365-Tips/342582022524552
https://www.facebook.com/Betfair?ref=ts&fref=ts
https://www.facebook.com/boylesports?fref=ts
https://twitter.com/paddypower
https://twitter.com/Ladbrokes
https://twitter.com/bet365
https://twitter.com/Boylesports
https://twitter.com/Betfair
Websites
www.ladbrokes.com/
www.bet365.com/
www.betfair.com/
www.boylesports.com/
www.paddypower.com/
