foodies events 2012

SPONSORSHIP OPPORTUNITIES 2012Your chance to meet over 200,000 foodiesat eight Foodies Festivals 2012 nationwide

“A DAY OF

GREATTASTE,

SOCIALISING &

INDULGENCE”

THE DAILY

TELEGRAPH

A SERIES OF EVENTS FOR 2012In 2012 Foodies Festivals take place in8 locations throughout the summer:Hampton Court Palace May 5,6,7Brighton, Hove Lawns May 25,26,27Manchester, Tatton Park July 6,7,8Bristol, Harbourside July 20,21,22Edinburgh, Holyrood Park August 10,11,12London, Battersea Park August 17,18,19Oxford, South Park August 25,26,27Bath, Royal Crescent Sept 14,15,16

“HIGH PROFILEFESTIVALS, EACHWITH ITS OWNDISTINCT LOCALACCENT”THE GUARDIAN

Foodies food and drink festivals celebrate the finest in food and drink, specialityand local produce and local restaurant talent. Michelin-starred and top chefs demonstratetheir culinary talents to an eager audience in the Chefs Theatre and restaurant tents.

Your attendance at a Foodies Festival gives you the opportunity to meet food and drink lovers,to promote positive brand relationships and to sample and sell to a dedicated foodiesaudience.

Involvement in the events gives brands exposure, encourages brand awareness and gives youan opportunity to showcase and sell products to foodies keen to taste, buy, experience andlearn more about food and drink and the culinary arts.

Foodies Festivals are three day events, planned for public holidays and long weekends.The locations are deliberately exclusive and aesthetically pleasing (Hampton Court Palace,Tatton Park, Battersea Park and the Royal Palace of Holyrood House, Edinburgh).

The events and features are designed to encourage visitors to “make a day of it” with live musicrestaurant tents, Chefs Theatre, Food and Drinks theatres and new features including CookSchool, Wine Village, Kids Cookery, World Food & Street Food and “Free From” features.

Showcasing the very best thatfood and drink has to offer

www.foodiesfestival.com

Foodies features

THE CHEFS THEATREMichelin star and top chefs cook their favourite dishes livefor Foodies visitors in the Chefs Theatre. Every hour, on thehour, chefs pass on their hints and tips and inspire visitorsto cook their dishes at home.

FOOD AND DRINK THEATRE TENTSFood and Drink Masterclass Theatres seat 100 peopleevery hour and give experts the opportunity to introducevisitors to their product with tastings and sampling.

RESTAURANT TENTSTop restaurants serve taster portions of their signaturedishes, giving restaurants the opportunity to showcasethemselves, their chefs and dishes to the Foodies visitor.

COOKING FOR KIDS THEATREChildren’s cookery experts give fun, practicalmasterclasses for budding young chefs, teaching them thebasics and encouraging them to eat healthily.

COOK SCHOOLAn opportunity to give hands-on cookery experience tovisitors on cookery stations, cooking with top chefs.


EXHIBITOR AREAFood and drink companies in feature pagodas and inpurpose built shell sheme stands under covered, flooredmarquees, all with sides open for maximum impact.

WORLD FOOD PAGODAS & STREET FOOD AVENUESelected street food with food from around the world

WINE VILLAGEA selection of wine from around the world

FREE FROM EXHIBITORSA feature area incuding gluten free, dairy free, wheat free.

PRODUCERS MARKETSelected food producers sell local speciality produce

LIVE ENTERTAINMENT STAGELive music stage creates a fun focus to each event

BAR PAGODASStylish drinking establishments serve seasonal cocktails and new drinks products.

PRODUCERS MARKETSelected food and drink producers sell an array of local, seasonal and speciality food and drink.

“A DELECTABLE MIX OFTOP-NAMECHEFS OFFEREDMESMERISINGENTERTAINMENT”THE DAILYTELEGRAPH

Each Foodies Festival attracts up to 30,000 discerningfoodies over three days. Attending the events across theseries offers you an audience of over 200,000 foodies.

WHAT MAKES OUR VISITOR PROFILE PERFECT?Now in its sixth year, the events attract a foodies audienceprimarily ABC1 : Acorn research shows that our visitors arewealthy professionals living in large houses in prosperousareas.

Foodies visitors love food and drink, are looking for qualityand are prepared to pay for it. Foodies visitors think ‘it isworth paying extra for premium quality rather thanstandard goods’ and the majority ‘enjoy splashing out on ameal in a restaurant’. Foodies visitors ‘buy free rangeproducts whenever they can’ and are more likely to agreethat ‘it is worth paying more for organic food’.

Foodies visitors have a high disposable income, a passionfor food and drink, are actively seeking to be inspired, learnnew recipes and techniques and are on the lookout for newfood and drink products. Foodies visitors spend on average£85 to £105 per person at each show.

Foodies visitors

AUDIENCE PROFILE42% Men - 58% Women89% AB AdultsAverage spend per head at show £85 to£105 per event


As an independent event, Foodies establishes key mediapartnerships and cooperation resulting in significantsupport from national press, radio and TV, key regionalpress groups, and consumer magazines, including BBCRadio and TV, ITV, BBC TV’s Saturday Kitchen, ChannelFour, The Times, The Sunday Times, The Guardian, DailyMail, Evening Standard, Metro, Manchester Evening News,Scotland on Sunday, olive magazine, Time Out, Delicious,Foodies and BBC Good Food magazine.

In addition Foodies promotional campaign includes:Public relations activity, gaining editorial coverage inregional and national print, radio and television andkey websitesAdvertising campaigns in national press, regionaland local press and radio.Outdoor advertising campaigns across 6 sheetsbus stops, flags and billboards.Direct marketing, including strategic leaflet dropsand in-restaurant promotionsE-newsletter and email campaigns, tie-in’s with foodand drink websites, bloggers and dining clubs.Viral marketing, blogs and activity on social networkingsites such as Twitter and Facebook.

Promotionalcampaign


Foodies is supported by Michelin-star and top chefs: Angela Hartnett, Anna Hansen, Charita Jones, CyrusTodiwala MBE, Daniel Galmiche, Ed Baines, GaltonBlackiston, Gary Jones, Gary Lee, Heather Mills, JeffBland, Jun Tanaka, Kate and Giancarlo Caldesi, LauraSantini, Mark Evans, Martin Blunos, Martin Wishart, MatFollas, Nadia Sawalha, Omar Allibhoy, Richard Bartinet

Foodies is supported by high-end, premium brands:AGA, All Clad, BMW, Casillero del Diabolo, Crabbies,Discover the Origin, Glenrothes, Harvey Nichols,Hendrick's, Innis & Gunn, Innocent, Inspirit Brands,Jamie at Home, John Lewis, Kenwood, LactalisMclelland, Lavazza, Le Creuset, Martin Miller, Nairns,Nestlé, Pimms, Pommery, Remy Martin, San Miguel,Seafood Scotland, Seriously Strong Cheddar, ThorntonsTregothnan Teas, Veuve Cliquot, Vitamix

Foodies chefsand brandsupport


Restaurant tents give restaurants the opportunity to havea working kitchen and front of house, and serve sampledishes at the event. The profile raising opportunity allowsrestaurants to demonstrate their expert skills to discerningFoodies.

Restaurants occupy individual, 6 x 6 meter pagoda tentsThe rear of the tent houses the fully functioning kitchen,and the front of the tent acts as a promotion,presentation and service areaRestaurants are encouraged to serve three tasterdishes priced between £3-£5Restaurants will be included in a dedicated publicitycampaign including coverage on website, link to ownwebsite, banner advert and profile and coverage inshowguide50 complementary exhibitor tickets.

Please note that Foodies does not operate a token systemand restaurants retain all profits from sales at the event.

Restaurant tents: price on application

Restauranttents


RESTAURANT TENTS INCLUDE:6 x 6 meter pagodaflooring6 burner gas range and oven6 ft fridge and use of shared walkin fridgedouble sink & hand wash unit withhot and cold watertwo stainless steel prep tableswaste binservice counterbiodegradable plates, wooden forksand napkins.

Ready Built Stand includes:Shell scheme stand and fascia boardMarquee RoofCarpeted flooringCompany listing in event showguidePR and marketing opportunities20 free invitations for your customers

Shell Scheme price from £247 per square metre

Apply fora stand atFoodies Festival


Feature Star Marquee includes:Star marquee and plastic flooringCompany listing in event showguidePR and marketing opportunities50 free invitations for your customers

Star marquee price from £7,500

Hampton Court PalaceMay 5, 6 & 7, 20011

SCALE 1:750 @ A3

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foodies events 2012

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