New Media for #Foodies

THE

”NEW” MEDIA FOR #FOODIES

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KAIZER, GÁBOR

[email protected] "

COOK = HAPPINESSSHARE = HAPPINESS

EAT = HAPPINESS

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< CONTENT >

/ SHORT SPEAKER BIO / / SHORT DIGITAL MEDIA THEORY /

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/ 20+ FOODIE BEST PRACTICES / _______________________________________

@WERK AKADÉMIA, BUDAPEST / NOVEMBER, 2014 "

2006 » 2013 / ReVISION MARKETING BOUTIQUE

MY CURRICULUM VITAE / TAGS: ENTREPRENEURSHIP, ADVERTISING, CREATIVE MARKETING, MOBILE APPS, UX DESIGN, EVENTS - MEETUPS, STARTUPS, ACADEMY LECTURER"

2008 » 2013 / BUZZMIRROR.hu SOCIAL MEDIA MONITOR / A REVISION’S SPINOFF

2009 » 2010 / LOVESHINE EVENTS

2012 » 2013 / MOBILE APP DEVELOPMENT BUDAPEST URBAN GUIDE SMARTSHOPPER

2014 » / #DIGITALCAPITAL DIGITAL MARKETING, BUSINESS & PRODUCT DEVELOPMENT www.hashtagDC.co

THE

”NEW” MEDIA FOR #FOODIES

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"

THE 3rd WAVE ="DIGITAL NATIVE

THE 3rd WAVE ="DIGITAL EVOLUTION

ERA OF…" PC WEB 1.0 WEB 2.0: SOCIAL SEMANTIC &

SMART MOBILE > WEARABLE

"

TIMELIN

E"

MOBILE ERA / THE NEED OF MOBILE WEBSITES / RESPONSIVE WEBSITES

ERA OF…"DIGITAL VIDEO

DIGITAL EATS MEDIA

TIMELINE"

DIGITAL CHANGES THE WAY OF… (FOOD) CRITICS(FOOD) DISCOVERY"(FOOD) DELIVERY"(FOODIES’) COMMUNITIES"""& ALMOST EVERYTHING…"

FOOD INDUSTRY x TECHNOLOGY

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20+ BEST PRACTICES "_______________________________________________________________

delivery / slide #17 recipes discovery / slide #21 celeb’s new home / slide #28

community / slide #36 venue discovery / slide #41

RED TOMATO VIP FRIDGE MAGNET"VIDEO HTTP://VIMEO.COM/37456018 // TBWA’S DIGITAL ARTS NETWORK DUBAI / 2013

FUNCTION #1 / DELIVERY"

MCDONALD’S IN"SILICON VALLEY"

E- & M-COMMERCE

PRESTO TABLET // LEARN MORE: ELACARTE.COM/ABOUT/

“THE MOST COMPREHENSIVE ORDERING” "

HUNGARIAN EXAMPLE: WWW.30KM.HU / “LOCAL FOOD MARKET, ONLINE”

SIDENOTE / INSTEAD OF AN APP -‐ A (RESPONSIVE) WEBSITE CAN BE LOCATION-‐AWARE TOO WITH A HTML5 FEATURE.

ONLINE FOOD MARKETPLACES

FUNCTION #2 / RECIPES & DISCOVERY"

THE SPIRIT IS THE SAME, JUST THE MEDIUM IS BRAND NEW.

MY FAV / YUMMLY"

SEMANTIC BASED DISCOVERY BACKED BY VENTURE CAPITAL!

DESKTOP WEB: CONDE NAST / EPICURIOUS.COM / WEBBYAWARDS.COM/WINNERS/2013/

APPS: MOBILE & TABLET / EPICURIOUS

SMART & CONNECTED HOME / THE “FUTURE” IS A SMART REFRIGERATOR WHICH CAN SUGGEST, VIA YOUR MOBILE APP, RECIPES BASED ON ITS CURRENT INTERNAL’S STATUS OR EVEN CAN ORDER AUTOMATICALLY THE INGREDIENTS FROM THE TESCO WEBSHOP...

MOBILE APPS /COCTAIL FLOW "BY TEAM "DISTINCTION / 2012"

FUNCTION #3 / CELEB’S NEW HOME"

VIDEO ON DEMAND / YOUTUBE & LIVE-‐STREAM

PANNACOOKING.COM + MOBILE & TABLET APP / “VIDEO COOKING MAGAZINE”

SALT & PEPPER by MARCEL LISSAK / FAILED / BEHANCE.NET/GALLERY/14163253/SALT-‐PEPPER-‐APP

PIQNIQ / “SHARING ECONOMY”

FUNCTION #4 / COMMUNITY"

PIQNIQ IS A PLATFORM FOR DISCUSSING, SHARING AND SELLING FOOD. ""A marketplace where food makers, eaters and food lovers have fun, and make money. ""Together, we eat better! Imagine a world in which walls no longer separated our kitchens. A world in which we were able to see what people around us make and eat. Piqniq is tearing down these walls so people can see, discuss and share their food with others. "

“

“

FUNCTION #5 / VENUE DISCOVERY""

FUNCTION #3 / VENUE DISCOVERY""

SOURCE: MASHABLE.COM/2013/02/16/RESTAURANT-‐APPS

iBUTTERFLY – AUGMENTED REALITY APP / WWW.YOUTUBE.COM/WATCH?V=HAQH-‐_NFH-‐S

Q&A

- m / [email protected]

f / fb.com/hashtagDC "

COOK SHARE

EAT

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New Media for #Foodies

Food

Transcript of New Media for #Foodies