Food, Wine & Tourism Marketing Presentation

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Transcript of Food, Wine & Tourism Marketing Presentation

  • 1. Food, Wine & Tourism Marketing

2. Outcomes
To understand definition of tourism, food and wine marketing
To identify the segmented market food and wine tourism is targeted at
To identify the profile of a gastro tourist
To understand the importance of marketing food and wine tourism
3. What is Tourism Marketing?

  • the attraction of a potential visitor from a generating area to a receiving destination. (Lumsdon, 1997:1)

4. Specific characteristics to distinguish it apart from more general goods 5. 1. Intangible 6. 2. Perishability 7. 3. Inseparability 8. 4. Variability