MARKETING PLAN PRESENTATION

PR ESENTED B Y:

AR C HANA RAJ A

GOHAR SUKIASYAN

KAMR AN SHAIKH

LENE HEGLAND

SHELB EY R OGERS

INSTR UC TOR: HENRY PRUDEN

MAR KETING MANAGEMENT

MKT 3 0 0

GOLDEN GATE UNIVER SITY

Group of graduate students from GGU

Find us at Mission St. and New

Montgomery St.

Grilled cheese food truck

WHO WE ARE

BOARD MEMBERS

CHEESE ME INC.

Richard Rogers,

FinancialChair

Shelbey Rogers,

Operations Chair

Kamran Shaikh,Public

Relations Chair

Archana Raja,

Marketing Chair

GoharSukiasyan,Marketing

Chair

Lene Hegland,

Marketing Chair

OUR GOALS AND OBJECTIVES

• Quick Service To Save Customer’s Time• Build Loyal Relationship With the

Customer• Provide Quality along with Cheap Price• Option for Making Unique Combos

Become the most

preferred food truck

among students in SF

VISION

MISSION

SURVEY

75%

25%

Would you buy from a Food TruckYes No

$2-5

$6-9

$10-13

$14-17

0 2 4 6 8 10 12 14 16 18 20

3

19

12

1

MAXIMUM AMOUNT TO SPEND

MARKET OPPORTUNITIES

• Best growing sector of food-service industry

• Revenues have grown with the rate of 12.4% generating more than $650 million annually

• Usually companies are able to break even after 6 months of operation

• Sales in Food Truck Industry are forecasted to reach $2.7 billion 2017

Products and services segmentation (2014)

MARKETING STRATEGIES

Strategically place Cheese Me close to the schools of the

Financial District during from 11AM-4PM

Satisfy the customers with both the service and the product we

offer

The price will be below the industry average

Sandwich would be prepared in less than 5 min. In the case of

waiting longer, the customer will receive money back.

Cheese Me’s only food supplier is Costco,

with whom we have special agreements and sponsorships

PLACE PRODUCT

PRICESERVICE STRATEGIES

SUPPLY CHAIN STRATEGIES

INTEGRATED MARKETING COMMUNICATIONS

Facebook and Twitter campaign

• Create a Facebook page and Twitter account

• Post pictures and ask customers for feedback

• Update weekly menu

• Organize contests and give reward coupons for winners

• Update videos on YouTube of the chef preparations

• Create an Instagram account and upload pictures

• Tie up with websites like Yelp, GrabHub, Eat24hours

PUBLIC RELATIONS• Food Review

• Target journalist who covers/writes on food

truck industry

• Tie up with popular food magazine

• Promote the chef in one of the food shows on

TV

• Target the listing columns, guides,

newspapers and magazines

• Food truck festivals

BUDGET

THANK YOU!