Font test

The No Bull Approach












Comfortaa Test



















The No Bull ApproachThe No Bull Approach









Sansation Test















The No Bull ApproachThe No Bull Approach

















The font tests that I have just done above were an experiment to decide which fonts would be usable if they were smaller and which would be usable if they were bigger. Some fonts especially those which are bold become very difficult to read when they are shrunk to a smaller size which means they may be un usable for smaller products such as the can label however they may be perfect for the larger things such as web banner or Magazine Advert.

I experimented with how different colours of font would look on different coloured backgrounds. This was too give me an indication of colours that would and would not clash with each other. First off I started with black font which works well with almost every colour, next I used orange and that actually clashed with a couple of colours however it was very bold and stood out on a black background which is definitely a possibility of a colour scheme that I could use. This is a similar colour scheme to that used for Irn Bru Fiery, which was a limited edition flavour of Irn Bru containing cinnamon.

The final colour font I tested was blue. Blue didn’t really clash with anything which actually makes it a pretty good option as a font choice. However I feel that the orange is a much stronger colour than blue and will make a stronger front colour where as the blue colour will look much better as a background colour.

Overall I am not sure whether I will be using a black font or an orange font. I like the idea of perhaps using both or even experimenting with a combination of blacks/orangesand possibly whites/silvers depending on the style of packaging that I decide to go.


Irn Bru 32

First idea shows that I want the old can to appear to be zipping up a new label design on it. The fonts and texts are a bit boring

but will be improved in Photoshop and font could also change style as I have not decided on a specific font choice yet..

The style of label that I am hoping to create will be one hopefully using some red as well as the orange and blue colours. Above is a rough draft of a first idea.

My idea does not vary from the original can very much however my final design will include a zip and it will look as if the new design is a piece of clothing being zipped up. I will look for internet tutorials on how to make this look as realistic as possible to ensure that I obtain the best grade.

Im hoping that with proper guidance and some good research I can develop this idea to be as good as it could be. I feel that the idea is unique and with a little bit of work could be something that I am very proud of. I have a couple of other ideas that I would like to experiment with too however this is definitely one of my favourites.

Idea 2

For my second advert idea I want to try and create the image of an open mouth in an animated style similar to this.

The general idea is that I want the tagline to read “IrnBru32 start a party in your mouth” and this would be the first key element of that idea.

Next I would want to create little characters that are coloured orange. This would represent the drink and would show the characters having a party inside the mouth.

I found this style of character online whilst searching and this it is perfect and would be a great representation of Irn bru

I would then attempt to combine the two with some other characters as well to create a party scene inside of the mouth.

Here is a first draft of that idea, I could possibly add things such as lights and some other characters to ensure the point gets across.

Font test

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