Press Release

For Millennials, Mobile Apps are the New Face of Businesses

New research from Oracle reveals that a majority of millennials say a poor mobile app experience would make them less likely to use a company’s products or services.

Following a poor mobile experience

of millennials are less of millennials are less of millennials admit it likely to use a likely to recommend a would give them a

company’s products or company’s products or negative view of that services. services. organization’s products

or services altogether.

What are millennials using apps for?

72% 71% 65% like the ability to like the ability to manage like being able to fag purchase a company’s billing for services. issues or complaints product or service to a business via a using a mobile app. mobile app.

Millennials still favor smartphones

Smartphone Tablet

vs. 61% 35% of millennial users have

uploaded media content using an app.

vs. 48% 22% of millennial users have

transferred money to a friend using an app.

Tapping into the mobile generation

“Companies must understand that their mobile apps now serve as one of the most important extensions of their business when it comes to engaging customers. They have become the new conduit between modern companies and the millennial generation, but this will only hold true if organizations can deliver something of value”

Suhas Uliyar VP Mobile Strategy and Product Management at Oracle

For more on how Oracle helps businesses add value to the mobile app experience, click here.

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