Retain or Reject H 0 ? Outcome. Retain or Reject H 0 ? Outcome.
How to retain app users by Jampp and Trainline
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Transcript of How to retain app users by Jampp and Trainline
Use robust tracking:- Events- Time stamps- Unique identifiers (Device id, customer id)
Build segments based on behaviour:- Commuters- Mobile ticket adopters- Frequent travellers
Define the funnel and the value of each segments
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