Focus on business not backups.Embrace the “new normal” and stay up and running.

This is your “new normal”

23%Demand increase of speed and agility of data recoveries

28%Desire increased reliability of backups/recoveries

60%Believe their IT budgets will either go down or stay the same

27%Of overall IT budget will be allocated towards data protection.

22%Wish for increase of speed or frequency of backups

47%Would use the same backup solution if staring from scratch.

2M+ Emails sentper second 300X Growth of

digital universe500M Tweetsper day

ESG Research 2015 Data protection Modernization Survey; “IS DELL DRIVING THE OPEN FUTURE OF NETWORKING?”, Moor Insights & Strategy, Oct 2014; -Internetlivestats.com 2/9/15; THE DIGITAL UNIVERSE IN 2020: Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East,” IDC, Dec 2012.

confident

15%

76%Less than

1 hour

always available

61% of respondents expect mission-critical apps to be recovered in less than 4 hours with no more than 1 hour of data loss.

-Holistic Data Protection: Establishing a Best Practice FrameworkIDC, April 2015

Applications are

Has the “new normal” broken your old data protection ?

Result: Get your team and their apps back to work instantly after an event

Dell Data Protection: our approach

Smarter backup. Faster Recovery

• Restores applications and data 6x faster than legacy solutions

• Complete application and system recovery with near-zero RTOs

• Extensible protection for physical, virtual and cloud in one solution

• One vendor for data protection solutions from client to cloud

Our approachBuild new solutions with proven technology that get real business benefits.

1. Spend less money

2. Operate with more agility

3. Unlock time in your day

Use 93% less storage

space at as little as $0.17/Gb.

Save up to 70%on maintenance costs.

FinalistProductsof the year 2014 Awards

10out of

10for

interoperability

Trusted to protect

400PB of data by one

of the top 3 search firms.

Boostcurrent

environment by up to

200% with

DR Appliances.288Snapshots per day

Save up to 55% in 1 suite

with 3 types of data protection.

Faster recovery

Spend less money,

get time back,

operate with agility.

Smarter backup is based on

customer’s feedback, needs, inputs & requirements.

A couple of questions to ask yourself

Today’s “as is” environment

Do you have lots of undocumented processes?

How well do you know your data?

How confident are you that you’ll be able to recovery a critical application or a whole site?

Do you know which applications are critical to the Business?

How long can your business (or your CEO) go without key data / applications?

What are some of your constraints or strategic initiatives and related requirements?

How would you benefit from changes in your environment?

Concept

Some immediate results of smarter backup:

What are you trying to achieve?

Future “to be” environment

Resume operations

quickly and

smoothly.

Recover instantly in

virtual environment.

Restart anywhere

after an event.Boost your current

environment.

Make backup data as available as live data; 288 recovery points/day.

Goal: Resume operations quickly and smoothly.

How we do it:

1. Users resume work directly from the backup file without waiting for a complete system restore.

2. Presents the volume metadata to the Operating System instantly, making that data available on demand.

3. Restore the data in the background, even though the volume, its data, applications and services are already back in production.

4. Protect critical workloads with up to 288 snapshots per day.

Results Users are back to work in 15-20 minutes with little-to-no data loss.

Live Recovery

Protected hosts and applications

AppAssure Core

Data Restored

Work continues

Create a warm standby virtual machine that is always ready to use.

Goal: Recover instantly in virtual environment

How we do it:

1. Restore to physical or virtual machines

2. Warm standby VM booted in seconds

3. Assumes the identity of original system

4. Restore data to nearly any protected platform

Results Restore anywhere eliminating the risk of a second outage.

Virtual Standby

Create standbys with “Create VM Wizard”

Virtual Standby VM(continually updated)

Protected hosts & applications

Physical

Virtual

AppAssure Core

Use acceleration and standard protocols to speed existing backup process.

Goal: Boost your current environment

How we do it:

1. Integration into any backup workflow

2. Reduce backup storage footprint by up to 93% at as little as $0.17/Gb

3. Supports others’ backup applications too

4. 64 : 1 replication for DR protection

Results Improve backup software performance by more than 200%.

Backup to disk, dedupe & compression, NFC, CIFS

Reduce data, replicate anywhere improve speed

WAN

Any backup software

DR Series Appliance

DR Series Appliance

RDA Plug-In

Rapid CIFS & NFS

Application Server

Goal: Restart anywhere after an event.

Full image in the cloud. Restore servers and users fast

How we do it:

1. Full recovery of server and workstation images to physical or virtual environments including dissimilar hardware.

2. Optimized for Windows VMs that manage large quantities of data.

3. Automated systems for provisioning, monitoring, data lifecycle management, data integrity assurance, software maintenance.

Results Bring up infrastructure – mission critical servers and applications – in a virtual cloud environment on an emergency or as needed basis.

Effective and Affordable DRaaS

Manage Services Provider

Full Image replicated to cloud

Restore servers or users anywhere including dissimilar hardware

Users

Solutions built with cloud recovery in mind

Generate recovery

points every 5 min.

AppAssure softwareDL Series appliances

Backup in minutes, restore in seconds with protection for physical, virtual or cloud .

Delivered as integrated appliance or software

MSP and SMB optimized appliance

Stay secure with automated recovery and verification testing of backups .

Native cloud support for Microsoft Azure, Amazon S3, Rackspace, or any OpenStack provider

NetVault 10 software

Enterprise protection for everyone with unparalleled ease of use

Protects physical and virtual data and applications on every major operating system writing to all major storage vendors

Provides Enterprise-wide control web-based interface to configure, manage, and monitor your backup and recovery operations

Built-in cloud replication

DR series of appliancesvRanger 7software

Agentless protection for demanding and dynamic VMware or Hyper-V environments

Vmware vSphere / ESXi 5.5 support

Microsoft Hyper-V Server 2012/2012 R2 agentless backup support

Automatically manages backup performance based on available resources

Built-in replication to the cloud for VMware and Hyper-V

Recover from system failure in

15 min or less.Scale to protect data on

100s and 1000s servers.

Instant access. Accelerate recovery times. Protect large environments.

Deduplication and compression appliances that improve the economics and reliability of ALL backup and recovery

Delivered as physical or virtual appliance

Backup performance of up to 25TB per hour

Rapid NFS and Rapid CIFS - industry’s first source side deduplication for NFS and CIFS backup

How the Dell DR Series eliminates backup bottlenecks

Typical backup example

1GbE = .4093 TB/hr= LT0-4

How long does it take to protect 2TB of exchange data?

• 2TB / .4093 TB = 4.9 hours

• The network limits traffic to .4093 TB / hr.

What happens when more backups are run in parallel?

• The network limits the backup target device data ingest to .8186 TB / hr.

• It will take the exchange server longer than 12.2 hours to backup.

– .8186 / 5 = .16372 TB/hr

– 2TB / .16372 = 12.2 hours

.4093 TB/hr

Backup target device

Exchange server

Backup example with DR Series

Bond0 = 2 x .4093= .8186 TB/hr

In this configuration how much data can the DR protect during a full weekend (48 hours)?

• 48 hrs * .8186 TB / hr = 19.65 TB

• The network limits traffic to .8186 TB / hr

1GbE = .4093 TB/hr

Exchange server

.4093 TB/hr

Exchange serverDR appliance

Closer examinationNetwork traffic with DR Series appliances

Network bandwidth well utilized

• 80% backup data sent over the network is useful.

First backup

Exchange serverDR appliance

Closer examinationNetwork traffic with DR Series appliances

Network bandwidth poorly utilized

• 80% of backup data sent over the network is discarded by the DR.

• Since the network can be a bottleneck, sending discarded data hurts.

Second full backup

DR Rapid technology

DR Rapid

• Source Side Deduplication: Eliminates placing discarded DR appliance data on the network.

• Only unique data is send over the network to the DR appliance.

• RDA with NetVault Backup & vRanger

• RDA with OST

• Rapid CIFS & Rapid NFS

• CommVault, EMC Networker, Tivoli Storage Manager, RMAN

Client-side optimization is a process that can contribute to saving time performing backup operations and reducing the data transfer overhead on the network.

Exchange ServerDR Appliance

DR Rapid ImpactsSecond & following full backups

Second Full Backup

Rapid NFS

Rapid CIFS

plugin

Network bandwidth reduction.

• Discard the duplicate data before it hits the network.

• 80%+ Network bandwidth savings

DR impactsDR Rapid acceleration

Road rage……to road trip.

DR impactsDR Rapid acceleration

Congested…to serene.

Rapid Recovery

Dell Data Protection | Rapid Recovery

Physical Physical Physical

Data

R3 Repository

@

VMWare

Easy-to-use

WebIU

Rapid Recovery 6.0 Core

DVM R3

R3 Repository R3 Repository

A

AA

Rapid Recovery 6.0 Core

Data Data Data

vCentre

DataDataData

Azure

SAN, LANHotAdd

80%Chose Dell Data Protection because their previous vendor did not meet their needs. TVID: 33D-68A-939

61%Saved time each week as compared with their previous solution.

TVID: 186-4B3-60D

62%

Dell Data Protection customers globally and adding 3,200 new customers per quarter

Found greater peace of mind with Dell Data Protection. TVID: BEE-D40-A14

41%Choose dell to get a complete range of data-protection and storage products from one vendor. TVID: 88D-E7F-A7C

Customers are getting back to business. Fast.

Source: Tech Validate Dell Data Protection Portfolio Survey July 2015

Realized cost savings over their previous vendor. TVID: 6F9-B45-C4E

67%

7.5out of 10Average customer rating of Dell Data Protection solutionsTVID: C91-318-DD7 TVID:

70,000

Learn more during the ExpoCome see demos and talk about your needs.• Big Data Kiosk• Cloud Kiosk

Michael GrantMichael_Grant@dell.com

Adrian MiorAdrian.Moir@software.dell.com

Thank you!