Florida Photographer 2013 #3

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www.burrellimaging.com

Jo in the

Florida Professional PhotographersSee Appl icat ion page 22 or at www.fpponl ine .org

First PlacePortrait of a

ChildDreaming of

Santa

AndreaZapatka

Florida Photographer 3

Is the official publication ofthe Florida Professional

Photographers, Inc. Permission to reprint

contents on this publication isgranted to similar publicationsof the photographic industry,provided that the author and

THE FLORIDA PHOTOGRAPHERare recognized as the sources.

The opinions expressed in anyarticle or column are those of

the author and does not neces-sarily represent the official posi-tion of the Florida Professional

Photographers, Inc.

The Florida ProfessionalPhotographers exists solely for

the good of its members. The association provides toolsand educational opportunities

for its members to achieve theirbusiness and artistic goals. It is

committed to an ongoingexchange of information and

experiences between allmembers in an open and

friendly atmosphere.

Florida Photographer

Luis Melendi828 Narragansett LaneKey Largo, FL 33037Tel 305.453.5441Fax [email protected]

publishing editoradvertising and design

President’s Message 5FCON 2013 7Convention Schedule 12Salon Entry Deadline 13The ProofCast Lounge 15Mentor and Silent Auction 16FCON 2013 Committees 18Awards Banquet and Party 19Flea Market 19From the Executive Director 20Affiliation Family Tree 21New FPP Members 21

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www.reedyphoto.com


We are fast approaching thatspecial time of the year to gettogether and celebrate. CONVENTION TIME!!!

August 17 – 21 is a time to visitwith old friends and make newones. We will have a multitude oftalent just waiting to be tapped.Remember if you are an FPPmember to register before August11th to avoid a $25 charge at the door.

Many years ago I attended my firstConvention, without the benefit ofknowing anyone there. I volun-teered for the welcome committee

and met so many people... Thatwas the beginning of my journeyalong the FPP path. I have come tolove and cherish my memories andfriends.So many of my friends haveevolved from FPP. Please volunteerif you haven’t and make lifelong friends.

I have watched as the industry hastaken different paths. I believephotography is still a strong andviable business. Buying a cameradoesn't make you a photographer. Itmakes you a camera owner. FPP is here to help our photographersbecome photographers not cameraowners. We offer seminars, Florida

School and Convention to offer theknowledge that is needed.

We need you to come to yourConvention in August with apassion to make it the best one yet.

Bring your smiles, your laughs andyour ummmmmmmm wallets! Wehave a great Trade Show! “Let’sshow our vendors we appreciatethose deals they bring us eachyear”.

Don’t forget to check in at thehospitality room I will be yourhostess this year. Can’t wait! n

SANDRA PEARCE, FDPE, FSAE, FED

President’s Message

If you want. . .

Prestige, Knowledge, Business

Development, Continuing

Education, Personal Growth,

Degrees, Development of

Ethics, Friends and Fellowship,

Fun, Awards, Leadership

Development, Annual

Convention and Trade Show,

Award Winning Publication,

Photographic Competition,

Seminars, PPA Affiliate School

and more!

Join theFlorida ProfessionalPhotographers

See Application informationon page 22.

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www.photoscoopstayintheloop.com

FPP, Inc.Board of DirectorsPRESIDENTSandra Pearce, FDPE, FDAE, FED 20141122 SW 15th StreetOkeechobee, FL [email protected]

VICE PRESIDENTMartin Gudz, FSA, FED 20146174 SW CR 360Madison, FL [email protected]

SECRETARY TREASURERJackson Koontz III, FSA, FED 2015PO Box 6878Ocala, FL [email protected]

DIRECTORSCindy Strickland, FSA, FED 20135750 CR 12Tallahassee, FL [email protected]

Gary Hughes 20141603 Wilson Ave.Orlando, FL [email protected]

Britney Kirby Fullgraf, 2013302 East Belvedere StreetLakeland, FL [email protected]

Carol Walker, FDPE, FSA, FED 20157925 4th St. NorthSt. Petersburg, FL [email protected]

Patrick Van Dusen, FSA 20153539 Bareback TrailOrmond Beach, FL [email protected]

Past Pres identDonna H. Campiz, FSA, FED 20132880 Mandarin Meadows Dr NJacksonville, FL 32223-2633904.683.2585

FPP Office - EXECUTIVE DIRECTORKaye NewsomeFlorida Professional Photographers, Inc.11738 North Dale Mabry Hwy.Tampa, FL [email protected]

Our FPP Websi te - www.fpponline .org

F P P S E C T I O N ’ S W E B S I T E S

Bay – BPPA: www.bppafl .comFt . Myers – SWFPPA: www.ppswf .comGainesvi l le – PPNCF: www.ppncf .com

Jacksonvi l le – JPPG: www.jppg.orgLakeland – PPGMF: www.ppgmf.org

Melbourne– SCPP: www.spacecoastpp.comMiami – PPGF: www.ppgf .com

Ocala – OMCPPA: www.omcppa.comOrlando – PPSCF: www.ppscf .com

Palm Beach – PPGPB: www.prophotogui ld .comPensacola – NWSFPP: www.nwsfpp.com

Tallahassee – TPPG: www.tppg.wordpress .comTampa – TAPPA: www.tappa.org

FPP Section Chair: Marty Grivjack, Cr.Photog., FSA17114 123rd Terr . N. , Jupi ter , FL 33478-5211

Mobile 561.714.6443 • e Mail [email protected]

Keely Deuschle904.403.9553

Britney Kirby Fullgraf863.686.4980

Marybeth Hamberger954.426.2562

Gary Hughes321.279.0077

Kevin Newsome813.968.2810

Sandra Pearce863.763.8684

Robin Phillips863.682.6958

Kim Warmolts727.934.4456

PPA COUNCILORS

Convention - 727.481.9329Debbie Alcorn [email protected]

Trade Show - 305.453.5441Luis Melendi [email protected]

School Director - 954.426.2562Marybeth Hamberger [email protected]

FPP MANAGERS


While in Orlando... Stay where we stay!T h e R o s e n P l a z a H o t e l

9 7 0 0 I n t e r n a t i o n a l D r i v eO r l a n d o , F L 3 2 8 1 9

Special FPP Rates8 0 0 . 6 2 7 . 8 2 5 8

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DEBBIE ALCORN, FSA, FED, FPP CONVENTION MANAGER

FPP Convention 2013

FCON 2013 is ready for YOU, areyou ready for it? Our line-up isvery diverse and fun. Programscovering Commercial, CommonSense and Humor, Families, SeniorsWeddings, Marketing, Pregnancyand Babies, Engagements, PrintCompetition Tips, Lighting,Inspiration, Light Room, HDR, TimeLapse Photography and more!Parties? Oh Yeah, we have ourKick-Off Party starting on Saturdayat 9:45pm. This party is a greatway to really meet more friends, itis smaller than the InfamousMonday Night Party so you willhave a much better chance ofmaking new friends. Then there isthe Monday Night Party. Thisyear’s theme is Boots and Pearls soget ready to shine your boots andgo to the best Boot Kickin’ Party ever!

The FPP has always had a veryspecial place in my heart. If anyone

out there is reading this and you arenot a member or are a member thathas not yet re-joined, please readthis part. The FPP takes care of itsmembers!! I can personally vouchfor the love and camaraderie thatcomes from joining the FPP Family.Many years ago my I was gettingready to photograph a small Fridaynight wedding when I got a phonecall that my daughter was in a caraccident and being airlifted to thehospital. What is a mother to do! Imade one phone call to the FPPoffice and talked to the FPP Exec.Dir. of that time, Teri Crownover,and was told go to the hospital, WE(FPP) will handle it. Sure enough,three photographers showed up tocover the wedding and when theyfigured out three was too many,one of them came to the hospital tosee how we were doing. CAN YOUBEAT THAT! Yes I can, when mydaughter had a brain aneurism the

FPP could not do anything on itsown since they are a non-profitorganization, but Kaye Newsome,our current Exec. Dir. took it uponherself to help us by organizing afund raiser to help Steph purchaseher meds. They raised enoughmoney for us to be able to buy hermedication, to the tune of $400.00per prescription. There are manymore times the FPP and itsmembers went to bat for themembers of our organization. Ifanyone out there also has a story,send it to me. I will make sure it ispublished. Okay, time to move on.Being Convention Manager is reallya very scary job, but as I startedtalking with our speakers I havefound they are very friendly andvery ready to share. I feel as if weare old friends and I think they willmake you feel that way too. Okayso here is our line-up so far, wemay be adding a couple more.

Saturday, August 17th - Wednesday, August 21stAt The Rosen Plaza Hotel in Orlando9700 International Drive www.rosenplaza.com 1.800-627-8258

Special Room Rate for FCON 2013 is $99 per night (plus taxes)YOU MUST HAVE REGISTERED BY JULY 25th AND MENTION FPP TO BE GUARANTEED THIS RATE!The Rosen will honor the $99 room rate as long as the blocked rooms are available, but no guarantees beyond July 25th.If you're making your reservations by phone, tell them you're with the Florida Professional Photographers.

Missy's Clubhouse!Missy MWAC

From her YouTube tutorials,photography advice dispensed dailyon Facebook, and her total adora-tion of photography rockSTARS,Missy MWAC has her thumb on thepulse of the industry. Now YOUare invited to join her in an all new"Missy's Clubhouse!" Get ready tolaugh, cringe, and maybe learn athing or two as Missy guides youthrough the murky waters of

Sponsored by Pounds Labs

(p)rofessional (p)hotography.

Missy will bring along her goodfriend "Lynn" to help explain thealternative viewpoint to Missy'sstarry-eyed, rainbow and unicornladen perspective of the photoindustry (she's been at this a bitlonger than four years).

She's a plain-spoken sort whodoesn't pull her punches, and willprovide a glitter-less approach for

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newcomers looking to start theirbusinesses off on the right track.

What to bring to get the most outof this program: Two senses...Common, and Humor!

About Missy...• She's passionately passionateabout (p)hotography.• She's addicted to Starbucks,doughnuts, Nutella, Captain Kirk (orall things Trekkie), and believes inthe magical healing powers of Bacon.• She has two precious, preciouschildren and her DH lovingly paysthe bills so she can continue"sharing" her gift with the world. • She's been a (p)rofessional(p)hotographer for four whole years(almost an "Old Schooler"<<cringe!>>). • She LOVES the rockSTARS in ourindustry and passionately followsthem as they bandy about thecountry in tour buses giving semi-nars, selling DVDs and "the dream"plus creating a plethora of passionateclones (aka competition), all the inthe name of "giving back."

What I Know...Frank FrostM.Photog,Cr., CPP

Sponsored by Pounds Labs

Young Frank led a mundane life,ate white bread, never put sugar onhis oatmeal, always vanilla icecream and plain cheese pizza. Themost excitement he ever allowedhimself was to put baseball cards inhis bicycle spokes.

All that changed the day he marriedCheri. His life soon became acaffeine induced, coaster ride of

belly laughs (equivalent to the bestCheech & Chong high one couldpossibly achieve) and high impactdrama (think Raiders of the LostArk), rendering his quiet existence athing of the past. To escape themadness, he found solace inphotographing weddings... huh?

His brides had babies, leading himinto the world of family portraiture.Those babies grew up, went to highschool, and suddenly he foundsuccess in the world of senior portraits.

The madness of home life becamethe norm for poor Frank, and todayhe gladly eats pumpernickel bread,Splenda on his oatmeal, Neapolitanice cream, and bacon on his pizza.

Frank will show us how he hassurvived the madness of home lifewhile running a full time, high-endportrait studio for over 25 years -through the digital revolution, aswell as the industry chaos we seemto be surrounded with today.Specializing in Families, Seniors,and Weddings, Frank will covereverything from marketing, posing,and lighting to in-person sales andcustomer service. So, if you're readyto get serious about your business,roll up your sleeves and join us.

The Business of BelliesCindy BehnkeM.Photog.Cr

Sponsored by WHCC and FPP

Maternity portraiture has become agrowing part of the business at

Behnke Fine Portraiture. WhenCindy Behnke attended an openhouse at a local business that catersto expectant mothers, she thought itmight be an opportunity to get afew portraits displayed of her mater-nity work. That event turned into agreat addition to the business sheruns with her husband.

Cindy will discuss how that networking opportunity turned into alucrative line of portraiture that hasproduced some of their largestportrait sales the past few years. She will show how they market toget clients, do an actual maternityphoto shoot showing posing anddraping that flatters the pregnantmothers, and demonstrate bodypositions that work. What better wayto create a client for life, than creatinga piece of art for the mom to be?

Cindy, along with her husband,Bert, own Behnke Fine Portraiturein Mokena IL (established in 1956by Bert's parents!). Cindy has wonnumerous awards in competition.She's a past president of the AssociatedProfessional Photographers of Illinoisand currently serves as a PPACouncilor and a past director ofPPA Charities.

It Starts with a Ring...The Engagement Portrait Bert BehnkeM.Photog.Cr., Hon.M.Photog.

Sponsored by WHCC and FPP

The phone rings and the excitedvoice on the line asks if you do

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weddings. Rather than get their infoand send a packet of weddingpricing, why not get them to thestudio for an engagement portraitsession? For years, this was justsomething couples did to put anannouncement in the newspaper.Now it's a way to create somethingspecial for the newly engaged coupleand drive business to your studio.

Bert will go into his reason forcreating an engagement portraitsession that has turned portraitclients into wedding clients whichin turn creates lifetime clients. Afteryears of saying "no" to weddings,his son joined the studio anddecided to get the family businessback into the wedding market. Sothe engagement session guest bookhas created a buzz for the studioand helped them to book weddings.There will be a live posing andlighting demo as well as a sessionshowing what sells and how tocreate a fun book that couples love.

Never Surrender the Quest for Excellence!Richard SturdevantM.Photog.Cr., MEI

Sponsored by FPP

Quitters never win and Winnersnever quit! Time in our industry aretough and now, more than ever,you have to excel above the restand work hard to be the best.When we see excellence, we knowit, and when we don't try, we knowit, so how does one "excel?" Theanswer is simple: work harder,

work smarter, and pick your battles.This program will show what hasworked for Richard in his businessand print competition, and how itcan help you in yours.

The title "Never Surrender" isRichard's motto and these are thetopics and demos that he will go over:• Print Competition tips and tricks -Learn to Win • Getting yourself up tobe successful • Learn to develop apositive winning attitude • Lightingset ups that shout creativity • How tointroduce creativity into your market-place with composites and artisticfinishes • How to charge for all thesecreative products • How to create thecreative composite and a full demon-stration on his sought after techniques• He will also show you how NOTto devalue your work and how tobuild loyalty with your clients.

Richard Sturdevant is a leadingexpert in the photographic artistryand creative composites. His awardwinning work, style, and techniqueshave earned him high praise in thephotographic industry. Richard isknown for an impressive trackrecord in PPA print competition,receiving 13 prints with a perfect100 point score in state, regionaland district competitions. He madehistory with PPA at the SWPPADistrict Competition in September2010 for receiving a 100 on all fourof his prints (a perfect case score).

Why Make it Harder Than it Needs to Be?Landon Day

Sponsored by Full Color Lab and FPP

Photographers spend hours uponhours researching the latest camerasand gear, but the gist of photog-raphy has been and will always belight. Light is everywhere, so why isit so hard to see? There is a timeand place for many lights andcomplex set ups, but I feel this isthe extreme minority of what wedo. You may have heard it said thatGod lights the whole world with amain and a reflector, so Why MakeIt Harder Than It Needs To Be?Landon will be covering how to seelight the way your camera sees it.How often do you find yourselfsaying “That looked better in myhead?” He will cover outsidesessions using one speed light onTTL and once a base is builtincrease in difficulty from there.With a good base, the rest comesnaturally. He will cover how towork alone and how to use “mom”as an assistant.

Landon will also cover inside studiolighting with constant lights andstrobes and how to know when touse which one; there is a method tothe madness. The question he willbe covering throughout will simplybe, Why Make It Harder Than ItNeeds To Be?

Commercial PhotographyDemystifiedChristine ReynoldsM.Photog., CPP, FDPE, FED

Sponsored by FPP

Product - Places - PeopleCommercial Photographers createimages that impact the viewer.

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These images are investments infuture sales created on demand andsometimes in challenging environ-ments. They can be technical,precise and artsy. The key is toclearly define how the viewer shouldbe impacted, figure out how best todo it, and then get it done. It's allabout lighting, composition, andgetting paid for what you are worth.

Christine is a PPA MasterPhotographer, Certified ProfessionalPhotographer, and has earned theFDPE and FED from Florida. Shewas a PPA Photographer of the Yearin 2006. Her images have wonlocal, state, regional, and nationalawards, and have been published inlocal, national, and internationally,including five images in the presti-gious PPA Loan Collection, andfour in PPA's Showcase Books.

Her philosophy: "To capture thepure essence of the moment withtechnical excellence, an artistictouch, and a sensitive soul."

Christine's images carry impact andemotion, along with technicalexcellence. She creates images,translating three dimensionalmoments in time, into an artisticform with masterful lighting,wonderful composition, and incred-ible timing. Her subjects includeCommercial Advertising, CorporateEvents, Family Portraits, Weddings,and Fine Art.

Shoot to ThrillMichael MowbrayM.Photog.Cr

Sponsored by ACI and FPP

It's not enough in today's ultra-competitive market to createquality, standard portraits.

You have to separate yourself fromthe competition and motivate theclient to choose you over theirother options. Put simply, you haveto Shoot to Thrill. You must amaze,stun, and astonish your market withbreath-taking portraiture. Use cool,dramatic lighting, nail your posingand direction and make your clientlook awesome. The images on yourmarketing materials, web site, andFacebook page need to grab theviewer and refuse to let go. But itdoesn't stop there; you have tothrill the client at every turn. Yourediting, your service skills, yourstudio ambiance, your interactionwith your client, your product mix -ALL must contribute to an incred-ible experience that turns yourclients into motivated fans.

On the technical side, MichaelMowbray will show you how heleverages speedlites to createimages that thrill his clients. Everwonder if speedlites could work forlighting everything at your studio?Michael says "YES!" Michael usesspeedlites for 99.9% of his lightingwork. In the studio, on location -EVERYWHERE! As a senior andwedding photographer, Michael hasfound that it fits his working style toa T. He adds, "The funny thing is, Iown a complete set of studio lightsthat sits in the closet gathering dust.I've found that as I've built mylighting style around the mastery ofspeedlites, my work has gottenbetter. I've crafted a unique style,my sales have increased, and myworkflow has gotten simpler. Plus,I've gotten my evenings back in thesummer - I schedule my seniorsessions between 10am and 4pm! Ino longer chase light... I create it!And I no longer fear the sun... Iembrace it."

Find out how this two-timeInternational PPA Photographer ofthe Year winner creates hisdramatic speedlite-based portraiturein this program.

Lightroom Workflow with HDRRandy Van Duinen

Sponsored by NAPP and FPP

If you want a great HDR image youbetter know Lightroom! In thisprogram Randy will take youthrough four steps to great HDRimages using Lightroom,Photomatix Pro and Photoshop.You will learn how to setup aLightroom workflow that works andkeeps you organized. Step two willbe processing HDR images inPhotomatix and Photoshop HDRPro and learning how to create real-istic and illustrative images. Nextyou will be shown finishing touchesin both Lightroom and Photoshopto give your images that final pop.The last step will be the differentoptions you have for exporting yourfinal images.

Here are some of the topics thatwill be covered:

• Where are my photos in Lightroom• Lightroom workflow that makes

sense • 90% of your work is the develop

ment module• Lightroom tips that you will really

use• Processing in Photomatix Pro and

Photoshop HDR Pro• Finishing touches in Photoshop

and Lightroom• Different options for exporting

Randy is an architectural, fine artphotographer and photographyinstructor located in St. Petersburg,Florida. He has been a professionalphotographer for over 25 years and

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his photography is in hundreds ofbrochures for builders, architectsand interior designers from aroundthe country. His art photography isin the permanent collection of theGrand Rapids Art Museum and isin many corporate and privatecollections.

Randy is an award-winning photog-rapher, both nationally and interna-tionally. He was named the “2012Photographer of the Year” by theFlorida Professional Photographersassociation. He placed second inthe commercial category at the2013 Grand Imaging Awards, atImaging USA and first place forcommercial category at SEPPA in2013. The Tampa Area ProfessionalPhotographers Association (TAPPA)has named him one of the top tenphotographers the past three years.

Creating Moving Images withTime Lapse!Ken SkluteM. Photog.Cr., Explorer of Light

Sponsored by Explorer of Light,Canon USA

No matter where we look today,you will see time lapse being usedto get your attention. Reality shows,movies, news programs, it doesn’tseem to matter, we are beingtreated to time lapse photography. Itadds interest as well as a goodsegway from scene to scene. KenSklute, Canon Explorer of Light willshare with you all that you need toget out and create these stunningmoving images to dress up yourassignment, whether your assign-ment be a wedding, portraitsession, seniors, landscapes, sports,or any topic that you are hired for.Ken has been working with time

lapse since 2002 and is happy toshare his enthusiasm for this greataddition to your repertoire in orderto stand out from your competitionand to offer a new, revenue gener-ating product for your clients!

The Joy of Photography!Hanson FongM.Photog.Cr.,FPPC,ASP,XXV,PPA

Sponsored by FPP

The key element to being asuccessful photographer is tomake people look great. Hanson isknown for his animated teachingskills as well as his photographicprowess.

He will share with you his percep-tion in creating perfect photo-graphic harmony by demonstratinghow to handle any subject’s bodysize and type. A live demonstrationof the Classic 10 poses, thatHanson has mastered andpioneered, will assist you in posingany person, regardless of weightand/or height. His technique willenable you to pose any familygrouping, couple, or a bridal couple.

In addition to hands on posing,Hanson will discuss lightingtechniques. You will learn how tophotograph under any lightingcondition, indoors or outdoors, anyplace, anytime.

His approach to finding the “light”is simple and uncomplicated.Proper lighting and posing will helpyou create highly desirable andtimeless photographs.

Hanson will also discuss the maskof the face as this is a criticalelement in analyzing a subject’sfacial features. He will personallyanalyze each student’s facialfeatures and as a gift, photographeach student.

Lights! Camera! Action!Just can’t wait to see everyone inOrlando. Get there early and workon a committee. Don’t forget topre-register. FCON 2013

When? Aug 17-21, 2013

Where? The Rosen Plaza, Orlando

Who? The World's Most TalentedPhotographers

How Much? FREE for FPPMembers Registered by August 11th

$25 At the Door if Not!

$300 for NON FPP Members

Why? Because You Must

Any questions or ideas... give me acall. 727.481.9329. n

FPP Flea MarketGet Ready Now

The FPP Flea Market is back!It will take place Monday night before the party 5:15 till 6:45.

The prices for 6‘ tablesonly $20 each.

Now pull and tag those treasures so you can turn

them into CASHSPACE IS LIMITED

FIRST COME FIRST SERVED

Send your check with a note requesting your table(s) to:

FPP, Inc. c/o Kaye Newsome11738 N. Dale Mabry Hwy.

Tampa, FL 33618

PLEASE INCLUDE YOUR NAMEAND PHONE NUMBER

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SATURDAY, AUGUST 17th7:00 AM – 5:30 PM Registration Desk Open9:00 AM – 6:00 PM Exhibitor Registration8:30 AM – ? Judging9:00 AM – Noon Ken Sklute1:00 PM – 4:00 PM PROOFCAST Lounge4:15 PM – 6:45 PM ProgramTBA7:00 PM – 9:30 PM Missy MWAC

Sponsored by Pounds Lab / FPP9:45 PM – 11:15 PM Kick Off Party

SUNDAY, AUGUST 18th 6:45 AM – 8:45 AM Continental Breakfast,

Sponsored by FPP7:00 AM – 8:00 AM Sunday Devotions7:30 AM – 5:30 PM Registration Desk Open8:15 AM – 10:30 AM Randy Van Duinen

Sponsored by FPP8:30 AM – ? Judging9:00 AM – 3:00 PM TRADE SHOW TICKET SALES

10:45 AM Trade Show Ribbon Cutting11:00 AM – 4:00 PM TRADE SHOW OPEN

4:15 PM – 5:00 PM New Member Welcome 5:15 PM – 7:30 PM Hanson Fong

Sponsored by FPP8:00 PM – 10:30 PM Christine Reynolds

Sponsored by FPP

MONDAY, AUGUST 19th6:30 AM – 8:30 AM Continental Breakfast

Sponsored by FPP7:00 AM – 3:30 PM Registration Desk Open7:30 AM – 4:00 PM Prints Displayed 7:30 AM – 10:00 AM Cindy Behnke

Sponsored by WHCC / FPP9:00 AM – 1:00 PM TRADE SHOW TICKET SALES

10:00 AM – 2:00 PM TRADE SHOW OPEN10:00 AM – 2:00 PM Mentor and Silent Auctions

2:00 PM – 4:00 PM Image/Album Critique

2:15 PM – 5:15 PM Frank Frost Sponsored by Pounds Lab / FPP

4:15 PM – 5:15 PM FLEA MARKET SET UP5:15 PM – 6:45 PM FLEA MARKET OPEN 6:00 PM – 7:00 PM President/Delegate Leadership

Meeting.7:30 PM – Midnight BOOTS AND PEARLS PARTY

For Registered Attendees only.Our very own Steve Metz will be our DJ! Special lighting enhancements courtesy of Burrell Imaging.

TUESDAY, AUGUST 20th6:30 AM – 8:30 AM Continental Breakfast,

Sponsored by FPP8:00 AM – 10:00 AM Registration Desk Open7:30 AM – 10:00 AM Richard Sturdevant

Sponsored by FPP10:30 AM – 12:30 PM General Membership

Meeting12:45 PM – 3:00 PM Print Case Pick-up, 12:30 PM – 1:00 PM Silent Auction/Mentor Auction

1:30 PM – 4:30 PM Bert BehnkeSponsored by WHCC / FPP

5:30 PM Board Photo taken 6:00 PM – 7:00 PM PRESIDENT’S RECEPTION7:00 PM – 10:30 PM AWARDS BANQUET

Sponsored by FPP. Ticket required. Must be pur-chased by noon on Monday.Special lighting enhancementscourtesy of Burrell Imaging.

WEDNESDAY, AUGUST 21st8:00 AM – 10:00 AM Continental Breakfast

Sponsored by FPP9:00 AM – 12:00 PM Safari with Michael Mowbray

and Landon DaySponsored by FPP n

2013 FPP Convention “FCON” Schedule

R e a c h t h e F l o r i d a M a r k e t . . .Adver t i se in the F lor ida Photographer !Contact Luis Melendi 305.453.5441 ~ [email protected]

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It’s less than two months now untilthe FPP 2013 Salon Entry Deadline!I hope you’re as excited as I am andI hope you’re working on yourimages!

A few things that I would like toremind you of, some corrections,and some new and exciting thingswe’re rolling out this year... let’s get to it.

First, you must be an FPP memberto compete. If you’re not absolutelycertain that you are a currentmember, please contact ourExecutive Director, Kaye Newsome:

[email protected]

Second, review the rules on line! athttps://www.fpponline.org/user-files/RULES%202013.pdf... Pleasenote there have been revisions! I’vesummarized them below.

Third, mark the deadline for entries,which is 8 p.m. on Friday, August9, 2013. You must enter all imageson line, whether you are competingdigitally or with prints. Late entrieswill be accepted this year with ahigher entry fee, but are due nolater than August 15 at 8 PM EDT.

Note that dues must be paid beforeentering and the entry fees must bepaid on line. Jeff Burton of Proofcastis hosting the website again thisyear and will handle all entries.

As the same as last year, that doesnot mean you can’t compete withprints but you must still enter digitalfiles for our record keepingpurposes. Prints may be enteredinto any category except albums.

Here’s the entry site: http://print-competition.com/ The entry portalis open now! When you go there,

ROBIN ADAMS, COMPETITION MANAGER

FPP Salon Entry DeadlineAugust 9th, 2013!

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www.showcaseinc.com


you will see it is a“Proofcast” sitefor professional print competitionmanagement. You will need toregister as a new user the firsttime and select the correct organi-zation. I strongly encourage you toregister well before the deadline ofAugust 9th, so that if you have anyissues whatsoever there is time toget it straightened out. Otherwiseyou’ll be paying a late fee.

You must use the email address inthe FPP database. You will receivea password immediately so you canaccess the site and update yourinformation, then you can changeyour password to something youcan remember.

If you want to enter prints to bejudged or to hang as display prints,no problem.There are two ways toget them to us:

You can ship them or hand-deliverthem to Reedy Photo in St.Petersburg no later than 5 PM onAugust 14th. Debbie Alcorn will bebringing them to Convention; or

Hand-deliver your case no laterthan 8AM, Saturday, August 17 inthe Salon Room at the OrlandoRosen Plaza Convention site.

Updates and IMPORTANTRevisions to the Rules:

Images Files: Image files must besized so the maximum dimensionin any direction is 3,000 pixelsincluding presentation mats (8inches at 200 ppi). In the rules, Ihad previously stated they were amaximum of 1,600 – that isINCORRECT.

File Naming: File names for imagesis now very, very easy. You do notneed to go through the namingagony of last year.You will nowsimply enter your name when registering your print, the title ofyour image, and that’s it! This istrue for Photographic entries, EIentries and albums.

Albums: Digital albums can now

be uploaded as a single zip file intothe Proofcast system. You willname the zip file the album name.Each page of the album should benamed with a two digit number, i.e.01.jpg, 02.jpg and so on.

A quick checklist for you:

• Confirm your membership in FPPby logging in: https://www.fppon-line.org/access/• Review the rules on FPP’swebsite:https://www.fpponline.org/user-files/RULES%202013.pdf• Title your images, this is a greatexcuse to get together with friendsand brainstorm. • Select the correct categories foryour entries. Don’t forget that wehave eliminated a few categoriesthis year. Please also keep in mindthat the category you enter yourprint is where it will stay. Judgesand Moderators cannot and will notmove your entries for you. Thecategory you choose is where itneeds to be best suited for thehighest score.• Preregister on Proofcast’s websitebefore August 9th: http://printcompetition.comandupdate your profile (such as enteryour cell phone number if you wantto be notified of your scores by text,designate your memberships andaffiliations, etc.)• Double check your print sizes,color profiles, and quality beforeentering your images on thewebsite. Once your images havebeen uploaded, you cannot changeyour submissions.• Print your labels from the websiteand affix them to the back of yourprints if you are submitting printsfor judging.

A word about print sizes...The minimum print entry size is320 square inches. This is the tradi-tional 16x20 but not necessarilythat shape. Since the maximumdimension of any print entry is 24inches in any direction, it can be24”x13.33” - that’s still 320 squareinches. The maximum entry size is576 square inches, which means

you can enter a 24”x24” print. Thelarger size is a great benefit forthose entering prints in theElectronic Imaging category, givingthem more room for required guideimages. The above dimensions arethe physical size of the entry. Theactual image (not including presen-tation mattes) on a print entry mustbe a minimum of 80 square inches.That means the image can be assmall as an 8”x10” or it can be a24”x3.33” print (like a panoramic),since 24 inches is the maximumdimension. And can also be24”x24”, which is where themaximum of 576 square inchescomes into play.

A Review of Electronic Imaging...All digital manipulation must havebeen done by the maker in the EIcategory. Please do not enter thiscategory if any of the work hasbeen out sourced in any way. Tocompete in this category, the maker is being judged on digital manipulation.

Also please remember that anyentry in EI that was produced froman existing image done by someoneother than the maker must beaccompanied by written permissionfrom the original creator of thatimage. There is an exception to thisfor entries in the Restoration categories, it may be impossible toobtain that permission.

A New and Completely DifferentSalon Experience in 2013!Please see the other article in thismagazine about our brand spankingnew Proofcast Lounge! We hopethat the PCL will be a great way tohave it both ways – you can hearthe judges, you can see the imageup for judging, but you can alsodiscuss it freely with friends!

Cheering, discussion, groaning andagonizing is acceptable and encour-aged.

Good luck to all entrants this year!I look forward to working with youall and making this a successfulyear in Print Competition! n

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New for 2013 The ProofCastLounge ROBIN ADAMS,COMPETITION MANAGER

New this year, FPP will have anopportunity to watch print competi-tion in a completely new way.Sound interesting? We think so.

Jeff with Proofcast will be settingup the ProofCast Lounge (or ifyou’re cool “the PCL”) downstairsnear the Trade Show. The ProofcastLounge will be a gathering placewhere you can watch print compe-tition via a live internet feed. Youcan watch images come up, hearthe judges discuss the print and seethe final score. Competitors andnon-competitors are welcome tothe PCL and questions are encouraged.

The best part of the PCL is thatnoise is allowed, applause isencouraged and cheering, groaningor sounds of indignation are toler-ated.Finally... a place where youcan ask questions and talk freely asthe print is being judged.

From Jeff Burton of Proofcast:“There is no need to suppress yourfeelings of joy, excitement, or evenfrustration. If you are frustrated,what better environment to expressyourself than with your fellowartists? If you do well, what betterplace to be as your friends congrat-ulate you on your success!”

FPP’s PCL will have a hostess . . .none other than our talented andbeautiful Carol Walker! She willmake sure the party is going strongin true FPP style with games andcontests for your chance to winvaluable prizes. Details are comingsoon... Check our website! n

Our Convention HomeThe Rosen Plaza

Hotelwww.rosenplaza.com

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Mentor and Photographic Merchandise Silent AuctionI don't know about you, but I amcounting down the days until I willbe back in Orlando for the FPPConvention. I hope most of ourMembers will be able to attend. Ijust want to remind you once againof our Mentor Program and hopeyou plan on participating bybidding on the Mentor of yourchoice. Please remember, theseMentors give their time. Theyreceive no money for their time,just the pleasure of knowing theyare passing on their knowledge

To the new members who are notfamiliar with the Mentor Program,each year at the FPP Conventionwe have a Silent Auction wheremembers may bid on the photogra-pher they wish to be their Mentorfor a day. The winning bidders haveuntil June 1, 2014 to claim theirday with the Mentor. The day is

chosen at the convenience of boththe bidders and the Mentors.

This year we will have some newMentors as well as our Mentorswho volunteer each year. Some ofour mentors this year will be... Jane Conner-ziser, Pepito Valdez,John Woodward, Gary Hughes,Greg and Lisa Daniels, SusanTorregrosa, Christine Reynolds, Rob Norman, Kevin Newsome,Bruce Wilson, Jr, Sandra Pearce,and Bruce Evensen. Check out ourbooth for additional Mentors.

All the money that is made from theauction goes into the FPPScholarship Fund. This is the fundthat allows us to give Scholarshipseach year to Florida School. Thesescholarships are awarded at FloridaSchool and the Convention AwardsBanquet.We need many workers on

our committees at the school andconvention. By volunteering towork on a committee your namewill be included in the drawingheld at the Banquet.

Our Silent Auction will includePhotographic Merchandise that isdonated by some of our Vendorsand Sponsors. The merchandise willbe on display at the Mentor Booth.Our booth is inside the Trade Show.

Be sure to stop by and check outour Mentors and Merchandise. Wewill be available for bids during theTrade Show hours on Sunday andMonday. This will give you time tobid without missing any programs.Bidding will close at the close ofthe Trade Show. Please pick upyour merchandise at that time.

See you at the Convention. n

Our HistoryIn 1933, A convention was orga-nized by Kodak and some of thesuppliers of photographic equip-ment and chemistry (yes, chem-

istry), and held on campus at theUniversity of Florida. The attendeesdecided to form an organization torepresent the professional photogra-phers in attendance from all overFlorida. The Florida PhotographersAssociation was officially formed

during that convention on May 3,1933, with approximately 30members, each paying $2 for theirannual dues.

During WWII, due to gas and foodrationing, the FPA did not hold aconvention for three full years ('42-'44). They resumed their conven-tion schedule in 1945, foreverputting the number of conventionstwo years behind the actual age ofthe association. in 1985, the FPPcelebrated the 50th Convention, butthe association was 52 years old.

In the 1950's, the organizationchanged its name to the FloridaProfessional Photographers andhave continued to educate itsmembers through conventions,seminars, and schools. n

BETTY MCDONALD, CR., FDAE, FSA, FED

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CINDY STRICKLAND, FSA, FED

Committee VolunteerOpportunities

Another great Convention is beingplanned... so the question remains.

“Where can you serve?”

Below is a list of committees alongwith a brief description and theCommittee Chair's contact informa-tion. We all still need committeemembers, so if you see an area ofinterest, please contact thechairman!

Banquet Decor:Shannon Black ([email protected]) Decorating for our 80thAnniversary Celebration and Semi-formal Awards Banquet.

Door Prizes: Gary Hughes ([email protected])Free Stuff! Collect and give awayprizes before each program.

Flea Market: Kevin Newsome([email protected])A place to sell and buy from eachother. From props and backgroundsto lights and equipment.

Information/Promotions Booth:Robin Phillips([email protected])Let visitors know about FPP, andsell FPP items to current membersat the Trade Show. Great forsomeone who loves to help sell FPP!

New Members:Tammy Czigan

([email protected])Spend time making sure all thenewest members feel welcome.

Photography: Marti Newkirk([email protected])Record Convention the best waywe know how... photography. No excuses on this one... we allknow how to manage a camera.

Scholarship:Betty McDonald([email protected])Help raise money through theMentor and Silent Auctions to sendsome lucky people to Florida School.

Sergeant of Arms: Kim Warmholts([email protected])

The rule-keepers!

Social Decor: Julie Fioretti Hughes ([email protected])BOOTS and PEARLS! What a greattheme this year!

Sunday Devotions:Rob Moorman([email protected])Help with our wonderful Sundaymorning devotional service.

Welcome Committee: Susan Black ([email protected])Are you a smiler? Not afraid ofmaking friends? Want everyone tofeel welcome? This is thecommittee for you! n

We are so grateful for outstandingmembers to head our ConventionCommittees this year.

We still have room for committeemembers, so if you can help in aspecific area, please contact thechairman!

Audio Visual:Jackson [email protected]

Equipment: Ed [email protected]

Host:Darla [email protected] [email protected]

Models:Charlie [email protected]

Props:Bill [email protected]

Signs:Karen [email protected]

Speaker Equipment:AJ [email protected]

Volunteering is one of the bestways to get involved with your FPP Family. n

ConventionVolunteersBRITNEY KIRBY FULLGRAF

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AwardsBanquet and AnniversaryParty

MondayNight Party

The Annual Awards Banquet is asemi-formal dinner event and is anevening recognizing the accom-plishments of our members onlocal, state, regional and nationallevels.

HAPPY 80th ANNIVERSARY! Thisyear, our semi-formal awardsbanquet will not only serve tohonor the print competitionwinners and annual recognitions,but we are also celebrating the 80thAnniversary of our organization.

Before the banquet, makers willknow if their prints have beenrecognized as an “Honor Print”, butduring the evening the followinghonors will be revealed: the FirstPlace images in each category, whoreceives the honored Becker Awardand Artist of the Year Award, andFlorida's Top Ten Photographers. n

Dust off your cowboy hat, find yourfavorite boots, polish your pearls,and join us for this year's party...

BOOTS and PEARLS! Grab somegrub, and dance the night awayduring this fun theme party wherewe kick back and just enjoy! Thisis always a fun time for us to gather'round and just have fun. n

Start planning now folks. The FPP Flea Market IS ON -Monday evening, August 19th.Set up is from 4:15 till 5:15 andthe doors open at 5:15 andcloses at 6:45.

Whether you have things tosell, or are looking to buy, theFPP Flea Market is as good as itgets for value. If you're a seller,you can reserve a table (or 2, or3) for only $20 per six foottable.

You can bring only what fitsON or UNDER your table. If

you need more room than that,reserve more tables. There are alimited number of tables avail-able, so reserve yours NOW!

You can do so online when youregister for the Convention. Ifyou've already registered, youcan call the FPP office at 813-760-1933.

Props, lighting, cameras,clothing, backgrounds, it's all upfor grabs. Start cleaning out yourstorage now and price it to sell!

See you at the FLEA MARKET!

Flea Market 2013!KEVIN NEWSOME

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KAYE NEWSOME

From the Executive Director

You’ve asked for it and now…It’sFinally Here!

You can now go to your memberprofile at www.fpponline.org tocheck your Merits and Points aswell as request Merits!!! JeffBurton from Proofcast.com hasbeen hard at work transferring theinformation from the old system toour new database. There are still afew kinks to work out, but for themost part, we are up and running.A huge thank you to Jeff forjumping through all of our hoops.

This year is FPP’s 80thAnniversary! We hope everyonewill come to Convention to helpus celebrate Saturday, August 17-21 at the Rosen Plaza Hotel inOrlando. If your dues are current,your Convention registration isfree! Just be sure to Pre-Registeronline by Sunday, August 11th toavoid the $25 at-the-door registra-tion fee. This gives us a headcount for the hotel and the abilityto have your badges ready for aspeedy check in when you getthere. We will be moving ourregistration desk this year. TheFPP desk will be at the BallroomC/D registration area. Our specialroom rate at the Rosen is $99 pernight. The cut-off date for ourroom block and rate is Thursday,July 25th. Be sure to mentionFlorida Professional Photographersfor our special rate. By staying atthe Rosen, you help keep ourroom costs down. The hotel hasasked me to remind you that youcannot bring in alcohol to any ofFPP’s sponsored events. All

alcohol must be purchased fromthe hotel bartenders.

There are still committee positionsavailable. Many of you are soclose to earning your FSA. Don’tmiss the opportunity to earn thosecoveted merits. Committeeworkers are also eligible for aFlorida School Scholarshipdrawing. So, it definitely pays tovolunteer. Check with CindyStrickland and Britney KirbyFullgraf to find a committee thatworks for you.

Jeff Burton from Proofcast.comwill be sponsoring our newProofcast Lounge. The lounge willbe set up adjacent to the printdisplay area. You will be able towatch the judging remotely fromthere, as well as have a little fun.Jeff has sponsored these loungesaround the country for manyimage competitions and everyonehas loved it! Be sure to stop by onSaturday from 1-4 PM.

Trade Show Manager Luis Melendiwill have an awesome Trade Showfor us again this year. Invite yourfriends and neighbors! Pleasesupport these vendors that havecontinued to support FPP all ofthese years. Our Conventionwouldn’t be what it is withoutthem. Stop by their booths, thankthem for coming and buy something!

Please don’t hesitate to call me ifyou have any questions orconcerns. I look forward to ourFPP family reunions. Hope to seeyou there! n

Do you feel like you're not gettingeverything out of programs or semi-nars as you should? Here are sixways to maximize your involvement:

1. Arrive early. This gives you thecontrol to make the seminar work foryou. Arriving early gets you "in themood" for learning and helps youavoid the stress of rushing in at thelast minute. 2. Remove yourself from officepressures. Nothing's worse thantaking the studio with you every-where you go. Let the office functionwithout you for one day; ask yourassistant to leave messages or makean appointment at a set time tocheck-in. 3. Bring business cards. Attendingan educational seminar gives you anedge, both intellectually and profes-sionally. It's a great place fornetworking and you'll want to havebusiness cards ready for those peoplewith whom you'd like to keep intouch. 4. Introduce yourself to at leastthree people sitting near you. Youobviously have something incommon with them; they all work inthe photographic industry and theywant to learn - there's no better wayto make new contacts. 5. Take notes. It helps yourcomprehension to make a few notes,even on the handouts. Write downquestions as they pop up so you'llremember to ask them later. 6. Participate in the discussion.You'll remember more of the mate-rial if you participate in the discus-sion. If you have a suggestion thatworks or had a similar problem andsolved it, share that information soothers can learn from your experience.

Information Source: AmericanSociety of Association Executives. n

Get the MostOut of theFPP Programs

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The following people have applied for membership in the FLORIDA PROFESSIONAL PHOTOGRAPHERS, Inc. Their names are published forall members to review in accordance with the membership rules. If no objections are received within thirty days of this publication, these individuals will be accepted pending approval from the FPP Board of Directors.

NAME CITY STATUSEduardo Hernandez Miami MemberMaria Smith Lakeland MemberDennis Gonzalez Miami ServiceJonathan Givens Sunrise Professional

New FPP Members

The FPP is just one branch of aprofessional hierarchy in the photo-graphic industry. In the "trickle up"explanation, it would begin withyour local guild, section or affiliate.There are several professionalphotography associations called"sections" or "guilds" within the stateof Florida. Each has earned thedistinction of being called an"Affiliate" of the FPP. Some are alsoseparately affiliated with PPA(Professional Photographers ofAmerica).

The FPP is a state organization whichis an "affliliate" of both the regional(SEPPA) and national (PPA) organiza-tions. Do you want to find an FPPAffiliate in this area? Go to fpponline.org to find one near you.

SEPPA (Southeastern ProfessionalPhotographers Association) is ourregional association, and if you're amember of the FPP, you're also auto-matically a member of SEPPA. SEPPAis one of five "districts" of PPA andits membership is comprised of thestate memberships of FL, GA, MS/AL,NC, SC, VA, TN, WV, MD, DE, andWashington, DC. SEPPA holds aconvention every two years (the oddnumbered year) in Athens, GA and isonly $49 to attend the conventionfor all SEPPA members!

PPA is our national organization andthe largest photographic associationin the world.

Each of these organizations worktogether to assist its members inachieving their business and artisticgoals. To become a member in onewill likely lead to becoming amember in all of them. We're justone big 'ol happy family! n

PPA AffiliationFamily Tree

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MEMBERSHIP CATEGORIES & DUES (check one) All Membership Dues include the 2013 Convention Registration Fee! All members are of Legal Age and are entitled to all the Benefits of the FPP. Certain Privileges are restricted based on Type of Membership Florida residency required for Professional, Associate, and Non-Professional Membership Types

Benefits include: Attend Activities and Service (fees may apply as determined by the Board); Service on Committees; Participation in Photographic Competition; Ability to earn Degrees; & Web site ‘Member Directory’ Listing Privileges may include: Voting rights; Holding office; FPP Logo use; Photographic Awards; Scholarships; & Web Site ‘Photographer Search’ Listing

$210 PROFESSIONAL – Operates/Employed by a legally established photography business in Florida. Required to submit Sales Tax Certificate Number. Entitled to all FPP benefits and privileges.

$195 ASSOCIATE – Employed by a FPP Professional or Life member. Entitled to all FPP benefits; Privileges limited to Voting rights, Holding office, Photographic Awards, & Scholarships.

$210 MEMBER – Individuals who do not yet meet the requirements for any of the other categories. Entitled to all FPP benefits; Privileges limited to Photographic Awards, & Scholarships.

$135 STUDENT – Currently enrolled full or part-time in an accredited degree/certification program at a post- secondary school. Does not include continuing education courses or non-degree seeking students. Proof of enrollment required. Entitled to all FPP benefits; Privileges limited to Photographic Awards, & Scholarships.

$205 SERVICE – Individual or business that offers services and/or sales to professional photographers. Entitled to all FPP benefits; Privileges limited to FPP Logo use, Photographic Awards, & Scholarships.

$195 NON-RESIDENT – Employed outside of Florida. Entitled to all FPP benefits; Privileges limited to FPP Logo use, & Scholarships.

FPP Bylaws; Article III - Membership

LAST NAME FIRST NAME MI TELEPHONE

BUSINESS or SCHOOL NAME

FAX

MAILING ADDRESS

EMAIL

CITY/STATE/ZIP

WEBSITE

SALES TAX # (Required for Professional members)

PPA #, if applicable

CHECK SPECIALTIES Aerial Advertising Animals Arts AV B&W Commercial Children Digital Equine Events

Environmental Family Glamour High School Seniors Industrial Lab Maternity Nature Photoshop

Portrait Restoration Sales Service Specialist Schools Stock Sports Video Wedding NILMDTS CODE OF ETHICS: Upon being accepted into membership in Florida Professional Photographers, Inc., I do hereby subscribe without reservation to this Code of Ethics and do solemnly agree that: 1. I will endeavor to enhance and ennoble the status of the photographic profession by maintaining a dignity of manner in my behavior, in the presentation of my photography and photographic services, in the appearance of my studio or place of business, and in all other forms of public contact. 2. I will observe the highest standard of honesty in all my transactions, avoiding the use of false titles, confusing or inaccurate technical terms or descriptions and misleading terms or claims. 3. I will at all times endeavor to produce only those types of photographs and photographic services that will enhance the prestige of the profession, to apply my best efforts on behalf of the public, and to play my part in raising the general standard of photographic craftsmanship. 4. I will show a friendly spirit of cooperation with my fellow professional photographers and assist them whenever possible should they be in difficulty. 5. I will assist and give of my knowledge to the members of my profession and will encourage them individually and collectively so that the quality of photography may constantly be raised to higher standards. 6. In all matters relating to the interpretation of the Code, I will recognize the authority of the Florida Professional Photographers, Inc., and agree to hold harmless the Board of Directors in any decision made on behalf of the corporation.

SIGNATURE OF ACCEPTANCE_______________________________________________________________________________ DATE_________________________ Enclose a CHECK made payable to “FPP” or include credit card information. Card type_____________ CC# ______________________________________________________ Exp. Date: ______/______ Auth Code: ___________

AMOUNT enclosed (please include $10 APPLICATION FEE): $___________

REQUIRED SIGNATURE: ________________________________________________________ (Membership application invalid without signature)

FLORIDA PROFESSIONAL PHOTOGRAPHERS, INC. 11738 N. Dale Mabry Hwy., Tampa, FL 33618

www.fpponline.org 813-760-1933 fax 813-333-0452 APPLICATION FOR: NEW MEMBERSHIP

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Florida Photographer 2013 #3

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