Florida Internantional University Annual Report 2012 (2)

7/29/2019 Florida Internantional University Annual Report 2012 (2)

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Execuve Summary (Resumen Ejecuvo)

Our Vision (Nuestra Visin)

Professional Development (Desarrollo Profesional)

Community Service (Servicio a la Comunidad)

Fundraising (Reducacin de Fondos)

Membership (Membresa)

Communicaon (Comunicacin)

Chapter Operaons (Operaciones de Captulo)

Organizaonal Chart (Organigrama)

Financial Statement (Estado Financiero)


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http://www.amafiu.com/


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Industry Night IX


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We more than DOUBLED our goal by compleng 34 community service projects (a NEW record for our chapter)! This is a

112.5% increase from our plan. Of the 34 projects, 13 were Local Community Projects, 6 Naonal Philanthropies and 15 Cam-

pus Projects at FIU. Members part of our in-house agency, Creave Edge, used their markeng skil ls learned in the classroom to

help accomplish all campaigns listed. All together, we are extremely proud with the success we've had in this category of our

organizaon.

Lano Health Today Magazine

Member Parcipaon: 34 Date: Fall 2011 & Spring 2012Lano Health is an online magazine that presently caters to

the Miami community. They needed solid advice on how to

become beer known in this area and decided to reach out to

AMA@FIU.

NeverO Band Promoons

Member Parcipaon: 24Date: May 2011 August 2011Our campaign created band name presence on campus and

brought awareness of upcoming shows.

Community Partnership for the Homeless

Member Parcipaon: 59Date: November 19, 2011 and February 4, 2012

Once a semester, members take the chance to volunteer at a

local homeless shelter to give back and provide for the home-less by serving a hot meal for the day.

Muscle Milk

Member Parcipaon: 44Date: November 2011 January 2012For sponsoring products for our 4

thAnnual AMA Florida Re-

gional Conference, the AMA@FIU created a promoonal cam-

paign designed to increase brand awareness of Muscle Milk on

the FIU campus.Travis Harris Photography

Member Parcipaon: 32Date: December 2011 March 2012During this four-month period, AMA@FIU will promote the

Travis Harris Photography Facebook page to the FIU communi-

ty. Travis was the ocial photographer during our 4th

Annual

AMA Florida Regional Conference.Grades 2 Go

Member Parcipaon: 38Date: Spring 2012Before launching his site, which was specially designed for

college students, Rolando Rojas contacted the AMA@FIU

chapter because he wanted us to help him generate buzz

among the FIU community.

Buy Miami

Member Parcipaon: 17Date: Spring 2012In an aempt to improve the economy, The City of Miami

began this Project which consists of promong local busi-

nesses in a website they created. Our role in this project is

contacng these businesses and prompng them to sign on

to this site.


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By using our keen markeng skills we learn from AMA@FIU in areas of professional development, operaons and communicaons, we were

able to surpass our goal of raising $18,250.00 in revenues for the chapter in the last year. Our actual revenue amount totaled, $25,887.45,

bringing in an extra $7,637.45 than what was expected. Most of this money comes from funding from the College of Business for our strong

relaonship we've built by seng an example as a prime business organizaon and showing that we love to collaborate with other student

organizaons. Funds also brought in addional revenue through our AMA Educaonal Series, a series of brand new workshops oered year

round by the AMA, as a way to enhance the learning opportunies oered to the FIU community. As for expenses, our goal to stay on budget,

was $18,230.00. Because we had strong markeng and fundraising eorts, we were able to spend a lile more than planned to cover expens-

es that exceeded our inial expectaons. The chapter started with $1,494.16 in our account. Aer all expenses paid, AMA@FIU earned

$6,988.68, signicantly more than the $1,517.16 originally planned.

AMA@FIU

Promo Items

M yM iam i

Entertainment

ChevroletCampus

PromotionsRed Caliber

Management

X Fact or

Auditions

FIU M BA

Research

FL Regio nal

Conference

Honda Civic


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To AMA (love) our communicaon opportunies by maintaining an acve system of communicaons to which complies with

the campus-wide restricons on promoons.

To maintain open and eecve internal and external communicaons between all AMA members, faculty/sta and business

professionals.

We will ulize our student sign-in sheets (asking members to indicate how they learned of the event) to determine which com-

municaon method was successful. This will enable us to rene our communicaon methods throughout the year as we deter-

mine which method is beer suited to meet our objecves.

80100% 6079% 4059% 2039% 019%


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Through eecve communicaon, we achieve

maximum aendance at all AMA@FIU meengs.

Members are given the opportunity to parcipate in

all events through internal communicaon


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Florida Internantional University Annual Report 2012 (2)

Documents

Transcript of Florida Internantional University Annual Report 2012 (2)