LEVERAGING CUSTOMER REVIEWS IN YOUR MARKETING PROGRAMS

The power of the customer voice

Embrace transparency

Future customers WILL find you

Transparency builds trust

Out-innovate the competition

Develop a review strategy

Encourage reviewsImplement advocate programs

Share on social media

Customer-first values

Give customers a platform to share

feedback

Let customers advocate for your

product

Address concerns and express desires for

improvements

Share customer stories

Create interactive content for ABM

Get more of the right data

Personalize content faster

Aggregate account

level activities

The buyer’s journey

Close Deals

Nurture Prospects

Identify AccountsNurture

ProspectsCreate Brand Awareness

Drive Customer Advocacy

Close Deals

Key takeaways

Share customer stories and spread brand awareness

Develop a review strategy and advocacy program

Customer reviews can be used throughout the buying process