PETER FLETCHER

peterfletch@aol.com 07800 974 607

EMPLOYER FINAL POSITION

“What do I do?”

Help Local SME’s achieve results by professionally marketing their business!

2007 -- 2008

Fletcher Sales & Marketing

1. Sales & Marketing Business Advisor.2. Sales Training.3. Course Tutor for; Bay Business Centre/Millom Business Centre4.Cumbria Chamber of Commerce Presenter.5.‘Non-Traditional ’ channels for Local SME’s;Bus Posters – Local Cinema – Car Park Posters,Local Joint Venture Marketing Promotions,SLDC News Publication

UTV Group plc – Radio Q102Dublin, Ireland.Introduced a new ‘Customer Relations’ strategy that resulted in +27% revenue increase year on year. Developed new innovative Airtime packages that increased pre-booked revenues.

Self Employed

Sales & Marketing Manager

2001 -- 2007 Lakeland RadioLake District, Cumbria.Launch and Marketing of a new radio station.Recruitment, Managing and Training of staff.Achieved Profit and a Return On Investmentfor the local shareholders - every year!

Managing Director

1997 -- 2000 Essex Radio Group plc - Vibe FM East Anglia Region.

Station Director

1994 -- 1997 GWR Group plc – Radio Hereward FM & KLFM - Peterborough and Kings Lynn.

Sales Director

1993 -- 1994 Radio Wave Blackpool.

Sales Manager

1990 -- 1993 Fletcher Sales & Marketing Self Employed

1982 -- 1990 Metro Radio Group - Metro FM and TFM Newcastle upon Tyne and Teesside.

Sales Manager

1975 -- 1982 Thomson Regional Newspapers Newcastle upon Tyne.

Sales Trainer

REFERENCES.

"Peter Fletcher is a first class Sales Director. He possesses outstanding sales development skills and built an exceptionally motivated and successful team during his time at Metro Radio. Maurice Dobson, Sales & Marketing Director, Metro Radio.

"Peter Fletcher was the first person to employ me when I joined radio. He turned me from a raw recruit to someone who had the foundations of selling firmly in place. I would have no hesitation in backing him as someone with great ability to coach a Sales Team to help local businesses develop a successful creative marketing strategy ." Michelle Surrell, Regional Managing Director, EMAP Performance North (now Bauer Radio)

"Peter spent a week at FOX FM reviewing our Sales and Marketing operation. During that time Peter impressed everybody he came into contact with and showed a remarkable understanding of the finer points of our business. At the end of that week, Peter presented a full report and we have already put into place a number of his recommendations."Tom Hunter, Managing Director, FOX FM.

"Peter succeeded in building a very strong foundation for the Sales Team. The Sales Strategy that was introduced is central to our sales effort.We now have a Sales Team that understands how to help local businesses Market themselves.The Board and I are very pleased with the results achieved." John M. Barnett, Chairman, Radio Wave.

"The past year has ended with record breaking performances. I know that the staff have been superb, but it is your own performance that has, yet again. shone out as the guiding light for the station." Terry James, Chairman, Lakeland Radio.

"It's over .... we did it ... and you were a major part of its huge success! Without your expertise we couldn't have done it. The feedback was fabulous and overall, was the best rated conference in its history. Thank you for your dedication to the Radio industry." Gail Steffens, Radio Advertising Bureau USA Conference Coordinator.

(Only UK Sales Trainer to present at 7 RAB Sales & Marketing Conferences in the USA - Atlanta, Dallas and Denver.)

"Peter introduced sophisticated and effective Sales & Marketing ideas that were adaptable to staff at all levels of experience.This resulted in the adoption of a professional consultative marketing sales strategy that delivered a year-on-year revenue increase of +27% in the period January to May 2008 and achieved the agreed seminar sales budget in just 3 weeks!Peter had a successful tenure at Q102 and I wish him all the best in the future."Scott Williams, Chief Executive, Dublin's Q102. 

REFERENCES (Personal Telephone contact details available on request)

1. Scott Williams ……………………………. Chief Executive ……………. .. Dublin’s Q102 2. Terry James ……………………………….Chairman ……………………… Lakeland Radio 3. John Barnett OBE ……………………….. Chairman ………….………….. Radio Wave

Peter Fletcher – Testimonials

I liked the course because you gave us great ideas, you gave us so many positive ideas that I felt enthusiastic and passionate about Marketing … I still do!(Elisa Vidal, Happimag at Burnside Park, Bowness on Windermere)

It was simple, punchy with easy messages (but not over-simplified or patronizing) I particularly liked the fact that you talked about the ‘recession’ in such a positive way. You hear so many negative messages from the media, which can be quite wearing. Some helpful pointers about things I can be working on. Also good to hear that I am doing some things right!(Debra Jessett, Inspirational Ceremonies, Kendal)

I thoroughly enjoyed your presentation and the 30 ideas you gave us. You have a particularly engaging presentation style and were able to hold the attention of all those present for the duration of your talk. Your presentation was thought provoking and challenged many myths about advertising. The pace was good and the presentation was interactive and didn’t just rely on death by Powerpoint!If you haven’t seen Peter Fletcher present – you should!You will learn something new – even if you’ve been involved in marketing for years. Peter will make you look critically at your own company (website, literature, adverts, premises, staff and management) and enable you to objectively assess what you need to do – to move your business forward.(Ian Quayle, Partnership & Affinities Manager, Furness Building Society)

I enjoyed your presentation very much and was very helpful in today’s market. The presentation was informative and well presented at a good pace and a fun entertaining style – you did a great job!(Phil Lafone, Business Development Manager, FCC Environment, Barrow)

You put together a very good presentation, which left me thinking about many different areas of my business. The presentation was easy to follow, providing more basic information but still not too complicated.I was inspired, elated and excited about selling again.Your delivery was informative and funny without any sales speak or jargon!(Kirsty Alderson, Business Development Manager, Liberty Work & Leisure, Carlisle)

Many thanks for your Marketing presentation. I found it very useful and I’m starting to implement a few of the key issues you raised – one being the customer service and making sure everyone knows how important their role is in marketing the business. It sounds simple and you’d think people would realize this, but it dawned on me that actually those doing jobs unrelated to Marketing, may not actually know what to do or how to approach the customer professionally. I’m now putting together a guide of suggested responses to people who may call - so we can always come across as professional & keen to do business!(Melanie Wheatley, Walker Ellis, Keswick)

I really did enjoy your presentation, I found it all very informative and quite an eye opener, some of the simple and inexpensive ways to promote my business are a must and a no-brainer when you are presented with them and shown the facts. I did like the idea about the Buses, so I am in talks with a local bus company. It has reinforced the need for good manners, politeness and happy employees. I must admit that I have not attended a presentation on marketing before, so although I cannot compare, I Ieft with quite a few ideas – so very useful indeed!(Stuart Thompson, Carlisle Window Systems)

Very informative presentation, some of the statistics learned has made me realize that we need to focus more on staff training and related selling – basically close the sale and sell emotionally.(Stephen Warren, TMS Motor Spares, Carlisle)

The invite to your presentation obviously struck a note with our members as the turnout would suggest. After speaking to people afterwards I received some really good feedback:“Very informative, pointed out some obvious ways to increase footfall and business in general.”“A light hearted session which gave some excellent advice.”“Reminded me of some clear marketing principles.”Once again thank you and I shall be in touch for future marketing workshops.(Derek Armstrong, Business Development Manager, Cumbria Chamber of Commerce)

The content and delivery of your Sales & Marketing presentation was excellent. Dynamic and bursting with tips!(James R Walker, Walker Ellis Photography, Keswick)

Your presentation was well delivered, inspiring a deal of thought in many of the delegates afterwards.(David Birkett, We Are Serious – Waste Management, Penrith)

I really enjoyed your presentation. For me it was a matter of blowing off the cobwebs and putting us back on track with some of the bits and bobs we should be doing on a regular basis. I liked your tips on advertising. I liked the pace of your presentation – punchy and straight to the point!(Sue Tudhope, Sales Manager, Hallmark Hotel, Carlisle)

Although we have invested heavily in branding/web/marketing over the last couple of years – you can always do more and it doesn’t have to cost too much. I like the message that your product and staff are as important as your communications/marketing. I also liked the positive message you started with about choosing to participate in the recession – or not!(Ruth Power, Director of Business Development, FMB, Kendal)

In my opinion you gave the best 60 minutes talk on Sales and Marketing I have attended in over 25 years of selling and running sales teams!Concise, clear, informative and thought provoking.Very productive use of my time.(Stephen Barkley, Managing Director, Cumbria Box, Penrith)

Wonderful Marketing presentation with a lot of valuable advice and tips that I will take on board to enable my business to move forward. Peter also added humour to the day, making it an enjoyable and worthwhile experience – I liked his style!Ruth from York Dental Practice was opposite me and she immediately said; “That was wonderful, I really enjoyed it!”(Justine Douglas, Cumbria Training Services, Carlisle)

Your Sales and Marketing presentation was interesting and thought provoking. I enjoyed it, it was fast moving with good interaction from the audience.(Chris Garner, Garner Planning Associates, Kendal)