Flagstaff City Council 12.2012 Reimage update
-
Upload
heather-ainardi -
Category
Marketing
-
view
15 -
download
0
Transcript of Flagstaff City Council 12.2012 Reimage update
![Page 1: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/1.jpg)
FLAGSTAFF CVB RE-IMAGING
Presentation for City CouncilDecember 11, 2012
![Page 2: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/2.jpg)
• Current campaign– Launched website February 2008
• Updated in-house
– Launched advertising March 2008• Designed in-house
– Ongoing design and update of collateral materials• Sales and media kits• Visitor Guide• Explore Guides• E-Newsletters• Flagstaff Happenings
![Page 3: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/3.jpg)
• Reviewing overall efforts – Opportunity to improve– Campaign length– New tools
• Moving Forward
![Page 4: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/4.jpg)
PROCESS
• Reviewed research available• Conducted focus groups• Formulated a creative brief• Generated key take-aways to build campaign
![Page 5: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/5.jpg)
Focus on the Flagstaff Experience
![Page 6: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/6.jpg)
Highlight Seasonality
![Page 7: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/7.jpg)
Show Variety
![Page 8: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/8.jpg)
Evoke Emotion
![Page 9: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/9.jpg)
Express Vibe
![Page 10: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/10.jpg)
• Use in all markets– Geographic– Behavioral– Return visitor vs. new travelers– Tour Market– Meetings Market
![Page 11: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/11.jpg)
• Flexibility to use with all media– Digital– Print– Color or black & white– Large or small scale– Collateral and promotions
![Page 12: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/12.jpg)
![Page 13: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/13.jpg)
![Page 14: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/14.jpg)
![Page 15: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/15.jpg)
![Page 16: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/16.jpg)
![Page 17: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/17.jpg)
flagstaffarizona.org• 800.842.7293
![Page 18: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/18.jpg)
![Page 19: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/19.jpg)
![Page 20: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/20.jpg)
![Page 21: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/21.jpg)
![Page 22: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/22.jpg)
![Page 23: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/23.jpg)
![Page 24: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/24.jpg)
![Page 25: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/25.jpg)
![Page 26: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/26.jpg)
• 1st photo shoot October 2012• 2nd photo shoot scheduled with winter• Additional photo shoots in FY 2014• Web design/creation began November 2012• Overall campaign – Launch May 2013
![Page 27: Flagstaff City Council 12.2012 Reimage update](https://reader037.fdocuments.net/reader037/viewer/2022110318/55d2abcfbb61ebdc5e8b45ae/html5/thumbnails/27.jpg)