Five Things I Hate About SEMrush
-
Upload
david-black -
Category
Internet
-
view
232 -
download
4
description
Transcript of Five Things I Hate About SEMrush
![Page 1: Five Things I Hate About SEMrush](https://reader038.fdocuments.net/reader038/viewer/2022102600/53f8e9b28d7f72b82e8b48c3/html5/thumbnails/1.jpg)
![Page 2: Five Things I Hate About SEMrush](https://reader038.fdocuments.net/reader038/viewer/2022102600/53f8e9b28d7f72b82e8b48c3/html5/thumbnails/2.jpg)
TODAYS PRESENTER
DAVID BLACK CUSTOMER SUCCESS DIRECTOR SEMRUSH, USA [email protected] TWITTER: @THEGUYATSEMRUSH
![Page 3: Five Things I Hate About SEMrush](https://reader038.fdocuments.net/reader038/viewer/2022102600/53f8e9b28d7f72b82e8b48c3/html5/thumbnails/3.jpg)
Five Things I Hate About SEMrush
Tuesday May 27, 2014
![Page 4: Five Things I Hate About SEMrush](https://reader038.fdocuments.net/reader038/viewer/2022102600/53f8e9b28d7f72b82e8b48c3/html5/thumbnails/4.jpg)
#1. SEMrush Doesn’t Have Enough Data.
![Page 5: Five Things I Hate About SEMrush](https://reader038.fdocuments.net/reader038/viewer/2022102600/53f8e9b28d7f72b82e8b48c3/html5/thumbnails/5.jpg)
UNDERSTANDING OUR DATAWHAT: START WITH A DATABASE OF 100+ MILLION MOST POPULAR KEYWORDS. DATA FOR 25 GEOGRAPHIC REGIONS OF GOOGLE AND US BING. HOW: FREQUENTLY QUERYING EACH KEYWORD IN OUR DATABASE. ANALYZING TOP 20 ORGANIC AND TOP PAID SEARCH ADS.
MUST RANK FOR THESE KEYWORDS + WITHIN TOP RESULTS
![Page 6: Five Things I Hate About SEMrush](https://reader038.fdocuments.net/reader038/viewer/2022102600/53f8e9b28d7f72b82e8b48c3/html5/thumbnails/6.jpg)
THE WEB PRESENCE NEEDS BETTER ORGANIC/PAID VISIBILITY. IF YOU’RE A CONSULTANT, THESE ARE YOUR LEADS. IRRELEVANT DATA ISN’T WORTH PURSUING.
“NOTHING FOUND” CAN BE GOOD!
![Page 7: Five Things I Hate About SEMrush](https://reader038.fdocuments.net/reader038/viewer/2022102600/53f8e9b28d7f72b82e8b48c3/html5/thumbnails/7.jpg)
#2. SEMrush Is Wildly Inaccurate.
![Page 8: Five Things I Hate About SEMrush](https://reader038.fdocuments.net/reader038/viewer/2022102600/53f8e9b28d7f72b82e8b48c3/html5/thumbnails/8.jpg)
SEMRUSH IS NOT AN INTERNAL ANALYTICS TOOL. BUT IT PLAYS REALLY NICE WITH OTHER ANALYTICS PLATFORMS! WE DO NOT HACK ANALYTICS ACCOUNTS. WE MAKE VERY EDUCATED ESTIMATIONS WITH PROPRIETARY FORMULAS.
TRAFFIC - SERP RANKING & KEYWORD SEARCH VOLUME. ADS BUDGET - RANKING, VOLUME & AVERAGE CPC.
BE PREPARED
![Page 9: Five Things I Hate About SEMrush](https://reader038.fdocuments.net/reader038/viewer/2022102600/53f8e9b28d7f72b82e8b48c3/html5/thumbnails/9.jpg)
DON’T HATE - EXTRAPOLATE!FROM ALL SOURCES
Social 14%
Paid 27% Direct/Return
34%
Organic (y) 25%
TOTAL ORGANIC TRAFFIC
75%
SEMrush reports (x) 25%
X*4 = TOTAL ORGANIC REFERRAL (Y) Y*4 = TOTAL FROM ALL SOURCES
![Page 10: Five Things I Hate About SEMrush](https://reader038.fdocuments.net/reader038/viewer/2022102600/53f8e9b28d7f72b82e8b48c3/html5/thumbnails/10.jpg)
#3. I Don’t See All Of My Keywords.
![Page 11: Five Things I Hate About SEMrush](https://reader038.fdocuments.net/reader038/viewer/2022102600/53f8e9b28d7f72b82e8b48c3/html5/thumbnails/11.jpg)
SEMRUSH HAS A MASSIVE KEYWORD DATABASE. BUT, IT’S NOT POSSIBLE TO CARRY EVERY KEYWORD KNOWN TO MAN. TYPICALLY HAPPENS WITH ADWORDS THAT CONTAIN GEO-MODIFIERS FOR NONMETROPOLITAN AREAS. DON’T WORRY! YOU CAN STILL RESEARCH A SIMILAR COMPETITOR EVEN IF THEY’RE NOT IN LOCAL PROXIMITY.
THE REASONS WHY
![Page 12: Five Things I Hate About SEMrush](https://reader038.fdocuments.net/reader038/viewer/2022102600/53f8e9b28d7f72b82e8b48c3/html5/thumbnails/12.jpg)
#4. The Local Data I Need Is Not Available.
![Page 13: Five Things I Hate About SEMrush](https://reader038.fdocuments.net/reader038/viewer/2022102600/53f8e9b28d7f72b82e8b48c3/html5/thumbnails/13.jpg)
POSITION TRACKING IS BASED ON KEYWORDS YOU DEFINE. ANALYSIS GOES 10 RESULTS PAGES DEEP AS OPPOSED TO TOP 20 POSITIONS. YOU CAN TRACK POSITIONS RELATIVE TO ALMOST EVERY LOCALIZED REGION ON GOOGLE SEARCH.
WHAT TO DO? USE POSITION TRACKING!
![Page 14: Five Things I Hate About SEMrush](https://reader038.fdocuments.net/reader038/viewer/2022102600/53f8e9b28d7f72b82e8b48c3/html5/thumbnails/14.jpg)
#5. SEMrush Subscriptions Are Too Expensive!
![Page 15: Five Things I Hate About SEMrush](https://reader038.fdocuments.net/reader038/viewer/2022102600/53f8e9b28d7f72b82e8b48c3/html5/thumbnails/15.jpg)
FIND STRONG, CONVERSION-WORTHY KEYWORDS. SAVE MONEY BY OPTIMIZING YOUR EXISTING CAMPAIGNS. LOOK FOR NEW ADVERTISING CHANNELS. FIND POTENTIAL CLIENTS (LEADS) THAT MAY NEED YOUR SEO/PPC MANAGEMENT SERVICES. PROMO CODE AVAILABLE AFTER THE WEBINAR!
SEMRUSH PROMOTES ROI!