Five Phases to Help You Enter Social Media
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Transcript of Five Phases to Help You Enter Social Media
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GETTING STARTED WITH SOCIAL MEDIA
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Joselin Mane CEO LITBeL Consulting
Founder @BostonTweetup@JoselinMane
JoselinMane.com
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Agenda
Five Steps for Getting Started
Five Actions to Immediately Start Leveraging Social Media
The Social Media Kit and Where to Find It
Questions
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THOUGHTS?
Why Social Media?
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This Represents How You Will Stand Out With Effective Use of Social Media
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Initial Social Media Phases(Strategy & Tactics)
1. Research
2. Set Up Profiles
3. Listen
4. Contribute to the Conversation
5. Build Relationships
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RESEARCH
Step One
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Tools for Research
RSS FeedsGoogle/ Alerts/ Etc.TwitterBlog Search/ TechnoratiGroups/ Fan PagesForums
Thoughts/ Suggestions/ Ideas?
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Set up Profiles
STEP TWO
But on which sites? How do I know if mine is good?
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• Desired Username (up to 11 letters and numbers)
• Desired Password (6‐10. 1 uppercase, 1 lowercase,
1 number)
• DOB (any date that makes you over 13 years old
will do)
• City, Zip Code
General Profile Information
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Step Three
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Tools for Listening
Leverage Research List
Twitter Search/ TweetDeck
Radian6
YouTube
Trends
Thoughts/ Suggestions/ Ideas?
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Contribute to the Conversation and Provide Value
Step Four
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Ways to Contribute
Answer QuestionsBlog CommentsCreate Case StudiesProduct ReviewsSocial Bookmark
Thoughts/ Suggestions/ Ideas?
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Step Five
Build Relationships
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Relationship Building Tips
Blog Contribution/ CommentsRe-TweetsEmail/ IM/ Phone CallContribute to Your CommunitiesHow Can I Help?
Thoughts/ Suggestions/ Ideas?
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Five Things You can Do Today Which Will Get You Off the Bench and Into the Action
GET STARTED NOW
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Finally a solution for simplifying email Your Real-time Online News Monitor
Your Online News Aggregator
Your Personal Gateway to the Internet
Get Organized!!
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This is My iGoogleHow Will You Make Yours?
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2. Establish Your First Social Media Profile
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Tips For Facebook
Profile for Personal vs. Page for Business
All Company Details
Apps
RSS
Feeds
Advertise
Thoughts/ Suggestions/ Ideas?
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Stu
mble
Upon Delicious
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Tips For Bookmarking
90/ 10 Rule
True Brand Favorites
Review
Friend/ Connect
Toolbar Plugin
Keyword Tagging
Thoughts/ Suggestions/ Ideas?
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MICRO
BLOG
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Tips for MicroBlogging
90/ 10 Rule@ReplyValue# Hash TagBit.ly
Thoughts/ Suggestions/ Ideas?
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Broadcast Yourself
… or just watch and comment for now
Broadcast Yourself, Your Business, or Your Ideas….
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Tips for Video
Brand
Full URL
Audio
HD vs. HQ
Tubemogul
Keywords/SEO
Emotion
Thoughts/ Suggestions/ Ideas?
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Photo Credits
Photo of old books by Lin Pernille via Flickr Question Mark Image from www.charlotte-personal-assistant.com/faqs/ Photo of “listen” ears by ky_olsen via Flickr Photo of Traffic Jam From
http://mrbarlow.wordpress.com/2008/03/29/traffic-jams-explained/ Photo of Man on Bench from http://wallpaperstock.net/waiting-on-
the-bench-wallpapers_w9630.html Photo of Social Bookmarking from
http://www.unilyzer.com/social-media-marketing/build-traffic-with-social-bookmarking/#more-164
Photo of man on stage from LibraryOfCongress YouTube Channel Photo of taking people from Deepika Bajaj via
www.activegarage.com/what-is-social-media Photo of Lego Men by Dan via http
://legomyphoto.wordpress.com/2008/09/